Italian influencers

The top Italian influencers come from very different niches. One is a global silent-comedy star, and others are a family channel, a gamer and two science explainers. The table shows the numbers we checked on 31 October 2026.

Sources: Social Blade and the official YouTube channel pages. YouTube rounds public subscriber counts, so small gaps between sites are normal.

Italian content creators by category

Italian content creators fall into a few clear groups:

• Comedy: Khaby Lame, whose wordless reaction videos work in any language.
• Family and kids: Me Contro Te, the most-viewed Italian channel in this list with over 11 billion views.
• Gaming: FavijTV, one of the oldest big Italian gaming channels.
• Science and education: Geopop and the chemist Dario Bressanini.
• Tech: gadget reviewers such as Andrea Galeazzi, covered on our tech ranking.

For funny creators only, see our list of Italian comedy influencers.

Khaby Lame was born in Dakar, Senegal, on 9 March 2000 and grew up in Chivasso near Turin. He started posting on TikTok after losing his job as a CNC machine operator. His silent videos, where he shows the simple way to do a "life hack", made him the most-followed person on TikTok in June 2022.

He now has about 163 million TikTok followers and 2.7 billion likes. His Instagram has about 78 million followers and his YouTube channel 13 million subscribers with over 5 billion views. He was on the TIME100 Creators list in 2025. Full numbers are on Khaby Lame's profile.

Me Contro Te has about 7.37 million subscribers and more than 11.2 billion views. That is more total views than any other Italian creator in this list, including Khaby Lame on YouTube. The channel was created on 28 September 2014 and has posted 3,345 videos. Its high view count comes from a young audience that watches videos many times.

FavijTV is the channel of Lorenzo Ostuni, born in Turin on 7 April 1995. In 2014 his channel passed one million subscribers, and Italian Wikipedia says he was the first Italian to get YouTube's Golden Play Button. Today the channel has about 6.74 million subscribers, 4.43 billion views and 3,608 videos.

Science is one of the strongest niches for Italian content creators.

• Geopop explains science, geography and everyday questions with short, clear videos. It has about 3.02 million subscribers and 728 million views since 2018.
• Dario Bressanini is a chemist and science communicator. He writes popular science books and posts food-science videos. His channel has about 589,000 subscribers and 44.9 million views across 156 videos.
• Both show that education channels can grow big audiences in Italian, not only in English.

This page is a general list of Italian creators. For influencer tech italiani, our main page is the ranking of top tech creators in Italian, which is kept up to date for that search. Tech is a smaller niche than comedy or gaming in Italy, but it has loyal fans. Andrea Galeazzi is one of the best known Italian tech reviewers. We do not show his numbers here because our Social Blade check on 31 October 2026 did not return his channel.

Many French speakers search for "influenceur italien". The answer is the same: Khaby Lame is the most-followed Italian influencer by far. Italian creators are also popular abroad because comedy and visual content need little translation. Khaby Lame is the best example, since most of his videos have no words at all.

Our Italy page also follows brands and sports names that post like creators:

• Juventus, the Turin football club.
• Fabrizio Romano, the football transfer journalist.
• GUCCI, the Florence fashion house.
• Michele Molteni, Adrian Fartade and Andrea Galeazzi.

Their follower counts are not in the table, which lists only counts read on 31 October 2026.

"Influencer" and "creator" are often used as the same word. On CreatorFanBase, an influencer is anyone with a big social following, and a creator is someone who makes their own content. Khaby Lame, Me Contro Te and FavijTV are both. Brands like Gucci and Juventus are influential accounts but are not creators in the same sense. Our top creators in Italy ranking is sorted by total followers.

Italian influencers earn money in a few main ways:

1. Brand deals: Khaby Lame signed with Hugo Boss in 2022 and has been reported to earn about $750,000 per post.
2. YouTube ad revenue: big view counts, like Me Contro Te's 11 billion, bring steady AdSense income.
3. Products and media: books, films, shows and merchandise.
4. Live events and tours, mostly for family and gaming creators.

Brands that work with Italian creators should look at engagement, not just followers. Read our influencer marketing guide for tips.

We start with creators tagged with Italy on CreatorFanBase. We then read follower and subscriber numbers from Social Blade and the creators' official pages on 31 October 2026. Every number shown was read that day. Where a creator's page showed no count, we name the creator without a number. More guides are on our blog, and you can browse all creators.

Sources we used: Social Blade, Khaby Lame on Wikipedia, Favij on Italian Wikipedia and Dario Bressanini on Italian Wikipedia.