Top Korean Instagram influencers in 2026
As of 13 Oct 2026, BTS is #1 of 18 Korean Instagram influencers listed on CreatorFanBase, holding 162.7M combined followers and subscribers; ROSÉ follows at 136.4M.
Updated
- Country
- South Korea
- Platform
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Who has the most followers on Instagram in South Korea in 2026?
- 1BTS162.7M followers
- 2ROSÉ136.4M followers
- 3JENNIE134.3M followers
- 4JISOO89.7M followers
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BTS
Global K-pop group
ROSÉ
Soloist and BLACKPINK member
JENNIE
Soloist and BLACKPINK member
JISOO
Music creator in South Korea
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Instagram accounts in South Korea: 18 creators, median audience 54.5M followers.
- By platform
- Instagram (18)
- By follower size
- 100K–500K (1) · 1M–5M (1) · 5M–10M (1) · 10M–100M (12) · 100M+ (3)
- Top languages
- Korean (18) · English (10) · Japanese (2)
- Top countries
- South Korea (18)
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Instagram accounts in South Korea: what the data shows
- The median here, 54.5M, is 13x the 4.2M median of 397 creators in South Korea.
- Korean appears on 18 of 18 profiles (100%), English on 10; 99% of 397 creators in South Korea list Korean.
- 17 of 18 pass 1M (94%) and the smallest has 124.2K; across 397 creators in South Korea 79% pass 1M.
The open Instagram accounts in South Korea, one by one
The 4 open entries hold 523.1M of the 1B (51%); the unlock adds 502.2M from 14 more, median 36.7M.
#1 BTS
BTS (South Korea, Korean, English) is #1 of 18 South Korean Instagram accounts at 162.7M, 16% of 1B (read 13 Oct 2026).
BTS is #2 of the 397 creators in South Korea and #1 here, 16% of 1B.
Instagram @bts.bighitofficial 81.8M, 8% of 1B; TikTok @bts_official_bighit 80.9M, 7.9% of 1B.
BTS: tagged Music; $80K+ per Instagram post.
#2 ROSÉ
ROSÉ (South Korea, Korean, English) is #2 of 18 South Korean Instagram accounts at 136.4M, 13% of 1B (read 13 Oct 2026).
ROSÉ is #3 of the 397 creators in South Korea and #2 here, 13% of 1B.
Instagram @roses_are_rosie 82.9M, 8.1% of 1B; TikTok @roses_are_rosie 53.5M, 5.2% of 1B.
ROSÉ: tagged Music; estimated net worth $28M–43M; $80K+ per Instagram post.
#3 JENNIE
JENNIE (South Korea, Korean, English) is #3 of 18 South Korean Instagram accounts at 134.3M, 13% of 1B (read 13 Oct 2026).
JENNIE is #4 of the 397 creators in South Korea and #3 here, 13% of 1B.
Instagram @jennierubyjane 89.4M, 8.7% of 1B; TikTok @jennierubyjane 26.3M, 2.6% of 1B; YouTube @jennierubyjane 18.6M subscribers, 1.8% of 1B.
JENNIE: tagged Music; estimated net worth $27M–43M; $80K+ per Instagram post.
#4 JISOO
JISOO (South Korea, Korean, Japanese) is #4 of 18 South Korean Instagram accounts at 89.7M, 8.7% of 1B (read 26 Oct 2026).
JISOO is #5 of the 397 creators in South Korea and #4 here, 8.7% of 1B.
Instagram @sooyaaa__ 80M, 7.8% of 1B; YouTube @sooyaaa__ 9.7M subscribers, 0.9% of 1B.
JISOO: tagged Music; estimated net worth $19M–30M; $80K+ per Instagram post.
Instagram accounts in South Korea by follower tier
10M–100M holds the most South Korean Instagram accounts: 12 (67%) with 582.1M, 57% of 1B, median 54.5M.
Tier cut-offs in the 1B: 100M+ ends at #3 (134.3M), 10M+ ends at #15 (17.6M), 1M+ ends at #17 (1.4M); #18 has 124.2K.
#1 has 1309x the audience of #18 (162.7M vs 124.2K), median 54.5M.
Of the 1B, the largest 2 (11%) hold 29%; the smallest 9 hold 19%, or 196.1M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 3 | 17% | 433.4M | 42% | 136.4M | BTS |
| 10M–100M | 12 | 67% | 582.1M | 57% | 54.5M | JISOO |
| 1M–10M | 2 | 11% | 9.7M | 0.9% | 4.8M | – |
| 100K–500K | 1 | 5.6% | 124.2K | 0.1% | 124.2K | – |
Instagram accounts in South Korea by niche
Niche tags on South Korean Instagram accounts: Music 15 (98% of 1B), Beauty & Fashion 2 (2.1% of 1B), Comedy 1 (0.1% of 1B); 1 carry two or more, 5.6%.
Largest median: Music at 56.8M; smallest: Beauty & Fashion at 11M, 5.2x apart.
South Korean Instagram accounts, highest-ranked by tag: Music #1 (162.7M), Beauty & Fashion #13 (21.9M), Comedy #17 (1.4M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Music | 15 | 83% | 1B | 98% | 56.8M | BTS |
| Beauty & Fashion | 2 | 11% | 22M | 2.1% | 11M | – |
| Comedy | 1 | 5.6% | 1.4M | 0.1% | 1.4M | – |
| Movies & TV | 1 | 5.6% | 19.5M | 1.9% | 19.5M | – |
Languages among Instagram accounts in South Korea
South Korean Instagram accounts, by language: Korean 18 (100% of 1B), English 10 (68% of 1B), Japanese 2 (13% of 1B); 10 post in two or more, 56%.
Instagram accounts in South Korea and nearby lists
South Korean Instagram accounts (18, 1B, median 54.5M) against nearby lists: All countries has 478x the creators and a median 21x smaller; Beauty & Fashion (all countries) has 42x the creators and a median 31x smaller; All platforms has 22x the creators and a median 13x smaller.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: All countries | 8,595 | 66.1B | 2.7M | Instagram (100%) |
| Niche: Beauty & Fashion (all countries) | 752 | 6.2B | 1.7M | Instagram (100%) |
| Platform: All platforms | 397 | 4.2B | 4.2M | Instagram (78%) |
How brands use the Instagram accounts in South Korea list
$80K+ per Instagram post at the South Korean Instagram accounts median of 54.5M.
#1 BTS (162.7M) plans at $80K+ per post, 3x the 54.5M median audience.
Of the 1B: under 1M holds 0.1% (1 creator); 1M–10M holds 0.9% (2 creators); 10M+ holds 99% (15 creators).
How the Instagram accounts in South Korea list is built
18 published profiles match: base country South Korea, Instagram as the largest platform. BTS leads on combined reach (162.7M); #18 has 124.2K. Instagram must be the largest account: 89 of the 397 creators in South Korea lead on another platform, so Instagram lists leave them out. ROSÉ (136.4M, read 13 Oct 2026) and JENNIE (134.3M) are 2% apart, so JENNIE can pass ROSÉ on the next count.
FAQs about Instagram accounts in South Korea
Who is #1 among Instagram accounts in South Korea, and by how much?
#1 among South Korean Instagram accounts: BTS, 162.7M = 16% of 1B; #2 ROSÉ, 136.4M = 13%; gap 26.2M, 19% more.
How close are Instagram accounts in South Korea at the top?
#3 among South Korean Instagram accounts: JENNIE, 134.3M (13% of 1B); 2.1M behind ROSÉ (13%), 28.3M behind BTS (16%).
What count puts an Instagram account in South Korea in the top 10?
#10 sets the line at 53.8M; #11, 46.4M (4.5%). Top 10 South Korean Instagram accounts: BTS at 162.7M down to 53.8M, 86% of 1B.
How are Instagram accounts in South Korea ordered?
1B over 18 South Korean Instagram accounts, by combined count: 16% for #1 BTS (162.7M), 54.5M in the middle, 124.2K at #18.
How much of the 1B do the top four Instagram accounts in South Korea hold?
523.1M for BTS, ROSÉ, JENNIE and JISOO: 51% of all South Korean Instagram accounts combined (1B).