Top Colombian influencers in 2026
As of 26 Oct 2026, Shakira is #1 of 120 Colombian influencers listed on CreatorFanBase, holding 341.3M combined followers and subscribers; KAROL G is #2 at 168.9M, less than half of Shakira's count.
Updated
- Country
- Colombia
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Who are the biggest influencers in Colombia in 2026?
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Shakira
Global pop star and songwriter
KAROL G
Music creator from Colombia with a global Instagram audience
Maluma
Latin music star
J Balvin
Colombian reggaeton artist J Balvin
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Creators in Colombia: 120 creators, median audience 7.2M followers.
- By platform
- Instagram (83) · TikTok (22) · YouTube (14) · Facebook (1)
- By follower size
- 1M–5M (32) · 5M–10M (42) · 10M–100M (42) · 100M+ (4)
- Top languages
- Spanish (120) · English (21)
- Top countries
- Colombia (120)
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Creators in Colombia: what the data shows
- Shakira is #1 of these 120 and #15 site-wide.
- Shakira, KAROL G, Maluma and J Balvin hold 34% of the 2.1B that all 120 reach combined.
- Instagram is largest for 83 of these 120, KAROL G included: 69% vs 67% site-wide.
- The Colombia median of 7.2M is 2.5x higher than the 2.9M site-wide.
The open creators in Colombia, one by one
The 4 open entries hold 727.1M of the 2.1B (34%); the unlock adds 1.4B from 116 more, median 7.1M.
#1 Shakira
Shakira (Colombia, Spanish, English) is #1 of 120 Colombian creators at 341.3M, 16% of 2.1B (read 26 Oct 2026).
Facebook @shakira 126.9M, 6% of 2.1B; Instagram @shakira 103.4M, 4.9% of 2.1B; TikTok @shakira 56.7M, 2.7% of 2.1B; YouTube @shakira 54.4M subscribers, 2.6% of 2.1B.
Shakira: tagged Music; +400K (+0.74%) between readings; estimated net worth $350M; $40K+ per Facebook post.
#2 KAROL G
KAROL G (Colombia, Spanish) is #2 of 120 Colombian creators at 168.9M, 8% of 2.1B (read 26 Oct 2026).
Instagram @karolg 70.5M, 3.3% of 2.1B; TikTok @karolg 56.8M, 2.7% of 2.1B; YouTube @karolg 41.6M subscribers, 2% of 2.1B.
KAROL G: tagged Music; estimated net worth $50M; $80K+ per Instagram post.
#3 Maluma
Maluma (Colombia, Spanish) is #3 of 120 Colombian creators at 110M, 5.2% of 2.1B (read 13 Oct 2026).
Instagram @maluma 63.6M, 3% of 2.1B; YouTube @maluma_official 31.1M subscribers, 1.5% of 2.1B; TikTok @maluma 15.3M, 0.7% of 2.1B.
Maluma: tagged Music; estimated net worth $30M; $80K+ per Instagram post.
#4 J Balvin
J Balvin (Colombia, Spanish) is #4 of 120 Colombian creators at 106.9M, 5.1% of 2.1B (read 13 Oct 2026).
Instagram @jbalvin 49.2M, 2.3% of 2.1B; YouTube @jbalvin 35.3M subscribers, 1.7% of 2.1B; TikTok @jbalvin 22.4M, 1.1% of 2.1B.
J Balvin: tagged Music; estimated net worth $22M–35M; $80K+ per Instagram post.
Growth among the open creators in Colombia
Shakira moved most: +400K (+0.74%), 54M to 54.4M, now 16% of 2.1B; YouTube gave +400K subscribers.
| Creator | From | To | Change | Change % |
|---|---|---|---|---|
| Shakira | 54M (17 Sep 2026) | 54.4M (26 Oct 2026) | +400K | +0.74% |
Creators in Colombia by follower tier
1M–10M holds the most Colombian creators: 74 (62%) with 418.2M, 20% of 2.1B, median 5.3M.
By reach, 10M–100M leads: 967M from 42 (46% of 2.1B).
Tier cut-offs in the 2.1B: 100M+ ends at #4 (106.9M), 10M+ ends at #46 (10M); #47 has 9.8M.
#1 has 101x the audience of #120 (341.3M vs 3.4M), median 7.2M.
Of the 2.1B, the largest 12 (10%) hold 54%; the smallest 60 hold 14%, or 300M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 4 | 3.3% | 727.1M | 34% | 139.4M | Shakira |
| 10M–100M | 42 | 35% | 967M | 46% | 16.9M | – |
| 1M–10M | 74 | 62% | 418.2M | 20% | 5.3M | – |
Where creators in Colombia are biggest
Colombian creators by biggest platform: Instagram 83, median 6.1M, 53% of 2.1B; TikTok 22, median 18M, 23% of 2.1B; YouTube 14, median 13.1M, 8% of 2.1B.
TikTok-first entries are fewer (22) but larger: median 18M, 3x the 6.1M of Instagram.
Colombian creators, highest-ranked by platform after Instagram: TikTok at #5 (76.3M), YouTube at #18 (22.3M), Facebook at #1 (341.3M).
Open entries by biggest account: Shakira on Facebook; KAROL G, Maluma and J Balvin on Instagram.
Creators in Colombia by niche
Niche tags on Colombian creators: Movies & TV 59 (29% of 2.1B), Music 34 (55% of 2.1B), Lifestyle 26 (16% of 2.1B); 48 carry two or more, 40%.
Largest median: Comedy at 13.1M; smallest: Beauty & Fashion at 5.2M, 2.5x apart.
Colombian creators, highest-ranked by tag: Movies & TV #9 (42.9M), Music #1 (341.3M), Lifestyle #7 (60.2M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Movies & TV | 59 | 49% | 615.2M | 29% | 6.6M | – |
| Music | 34 | 28% | 1.2B | 55% | 9M | Shakira |
| Lifestyle | 26 | 22% | 344.1M | 16% | 8.5M | – |
| Comedy | 22 | 18% | 318.9M | 15% | 13.1M | – |
| Beauty & Fashion | 6 | 5% | 58.2M | 2.8% | 5.2M | – |
| Education | 6 | 5% | 102.8M | 4.9% | 9.4M | – |
Languages among creators in Colombia
Colombian creators, by language: Spanish 120 (100% of 2.1B), English 21 (27% of 2.1B); 21 post in two or more, 18%.
Spanish is on 100% here and 15% of the 12,834 creators on CreatorFanBase.
Creators in Colombia and nearby lists
Colombian creators (120, 2.1B, median 7.2M) against nearby lists: Argentina has 2.1x the creators and a median 2.4x smaller; Beauty & Fashion (UK) has 55% of the creators and a median 5.6x smaller; Instagram (Brazil) has 3.8x the creators and a median 1.3x smaller.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: Argentina | 257 | 2.4B | 3M | Instagram (75%) |
| Niche: Beauty & Fashion (UK) | 66 | 258M | 1.3M | Instagram (61%) |
| Platform: Instagram (Brazil) | 451 | 5.7B | 5.7M | Instagram (100%) |
| Size: 10K–50K (all countries) | 362 | 10.8M | 28.9K | Instagram (69%) |
How brands use the creators in Colombia list
$57K – $140K per Instagram post at the Colombian creators median of 7.2M; five near that median, 35.8M combined, plan at $285K–700K.
#1 Shakira (341.3M) plans at $40K+ per post, 48x the 7.2M median audience.
Of the 2.1B: 1M–10M holds 20% (74 creators); 10M+ holds 80% (46 creators).
How the creators in Colombia list is built
120 published profiles match: base country Colombia. Shakira leads on combined reach (341.3M); #120 has 3.4M. None of the 120 in Colombia do not list Spanish, the main language among them. Maluma (110M, read 13 Oct 2026) and J Balvin (106.9M) are 3% apart, so J Balvin can pass Maluma on the next count.
FAQs about creators in Colombia
Who is #1 among creators in Colombia, and by how much?
Colombian creators (120, 2.1B) are led by Shakira: 341.3M, 16%. KAROL G trails at 168.9M, 8%, 172.4M behind.
How close are creators in Colombia at the top?
29% of 2.1B for the top three Colombian creators: Shakira leads KAROL G by 172.4M (16% vs 8%), KAROL G leads Maluma by 58.9M (5.2%).
What count puts a creator in Colombia in the top 10?
50% of 2.1B sits with the top 10 Colombian creators, from Shakira (341.3M) to 41.3M at #10; #11 misses on 35.7M.
How are creators in Colombia ordered?
By combined count, Shakira is #1 with 16% of 2.1B (341.3M); the Colombian creators median is 7.2M and #120 has 3.4M.
How much of the 2.1B do the top four creators in Colombia hold?
The top four Colombian creators, Shakira to J Balvin, hold 727.1M of 2.1B, or 34%; #5 to #120 hold 1.4B.