Top finance creators in Italy in 2026
As of 16 Oct 2026, Will is the most-followed finance creator in Italy on CreatorFanBase (12 listed), with 2M Instagram followers; Marcello Ascani follows at 1.1M.
Updated
- Category
- Finance & Business
- Country
- Italy
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Who are the top finance and business influencers in Italy in 2026?
- 1Will2M followers
- 2Marcello Ascani1.1M followers
- 3Starting Finance821.5K followers
- 4Marco Casario663.9K followers
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Will
A digital-first media outlet providing simplified news and insights for a new generation of curious minds.
Marcello Ascani
An Italian entrepreneur sharing insights from big names in business and his own creator agency journey.
Starting Finance
The startup revolutionizing financial information and literacy for the next generation in Italy.
Marco Casario
Financial educator making economics accessible to a general audience
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Finance creators in Italy: 12 creators, median audience 264.8K followers.
- By platform
- Instagram (9) · YouTube (3)
- By follower size
- 10K–50K (2) · 50K–100K (3) · 100K–500K (3) · 500K–1M (2) · 1M–5M (2)
- Top languages
- Italian (12) · English (2)
- Top countries
- Italy (12)
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Finance creators in Italy: what the data shows
- These 12 are 4% of the 291 finance creators.
- At 264.8K, the Italy median sits below the 1.1M of 291 finance creators.
- Instagram leads with 75%, in line with its 70% across 363 creators in Italy.
The open finance creators in Italy, one by one
The 4 open entries hold 4.5M of the 5.6M (81%); the unlock adds 1.1M from 8 more, median 60.6K.
#1 Will
Will (Italy, Italian) is #1 of 12 Italy finance creators at 2M on Instagram @will_ita, 35% of 5.6M (read 16 Oct 2026).
Will is #160 of the 363 creators in Italy and #1 here, 35% of 5.6M.
Will: tagged Education and Finance & Business; $16K – $39K per Instagram post.
#2 Marcello Ascani
Marcello Ascani (Italy, Italian, English) is #2 of 12 Italy finance creators at 1.1M on YouTube @marcelloascani, 19% of 5.6M (read 14 Oct 2026).
Marcello Ascani is #266 of the 363 creators in Italy and #2 here, 19% of 5.6M.
Marcello Ascani: tagged Education and Finance & Business; estimated net worth $360K–560K; $13K – $32K per YouTube post.
#3 Starting Finance
Starting Finance (Italy, Italian) is #3 of 12 Italy finance creators at 821.5K on Instagram @startingfinance, 15% of 5.6M (read 16 Oct 2026).
Starting Finance is #283 of the 363 creators in Italy and #3 here, 15% of 5.6M.
Starting Finance: tagged Education and Finance & Business; $7K – $16K per Instagram post.
#4 Marco Casario
Marco Casario (Italy, Italian) is #4 of 12 Italy finance creators at 663.9K, 12% of 5.6M (read 26 Oct 2026).
Marco Casario is #286 of the 363 creators in Italy and #4 here, 12% of 5.6M.
Instagram @marcocasario 342.9K, 6.1% of 5.6M; YouTube @marcocasario 321K subscribers, 5.7% of 5.6M.
Marco Casario: tagged Finance & Business; estimated net worth $230K–360K; $5K – $13K per Instagram post.
Finance creators in Italy by follower tier
10K–100K holds the most Italy finance creators: 5 (42%) with 193K, 3.5% of 5.6M, median 50K.
By reach, 1M–10M leads: 3M from 2 (54% of 5.6M), top open entry Will at 2M.
Tier cut-offs in the 5.6M: 1M+ ends at #2 (1.1M), 100K+ ends at #7 (204K); #8 has 65.7K.
#1 has 183x the audience of #12 (2M vs 10.7K), median 264.8K.
Of the 5.6M, the largest 1 (8.3%) hold 35%; the smallest 6 hold 7.1%, or 397K.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 1M–10M | 2 | 17% | 3M | 54% | 1.5M | Will |
| 500K–1M | 2 | 17% | 1.5M | 27% | 742.7K | Starting Finance |
| 100K–500K | 3 | 25% | 873.5K | 16% | 325.6K | – |
| 10K–100K | 5 | 42% | 193K | 3.5% | 50K | – |
Where finance creators in Italy are biggest
Italy finance creators by biggest platform: Instagram 9, median 325.6K, 76% of 5.6M; YouTube 3, median 204K, 24% of 5.6M.
Italy finance creators, highest-ranked by platform after Instagram: YouTube at #2 (1.1M).
Open entries by biggest account: Will, Starting Finance and Marco Casario on Instagram; Marcello Ascani on YouTube.
YouTube: 25% of these Italy finance creators, 22% of the 363 creators in Italy.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 9 | 75% | 4.2M | 76% | 325.6K | Will | |
| YouTube | 3 | 25% | 1.3M | 24% | 204K | Marcello Ascani |
Other niches among finance creators in Italy
Second tags on Italy finance creators: Education 5 (75% of 5.6M), Movies & TV 1 (0.2% of 5.6M), Lifestyle 1 (6.2% of 5.6M); 7 of 12 carry one, 58%.
Italy finance creators, highest-ranked by tag: Education #1 (2M), Movies & TV #11 (11K), Lifestyle #5 (343.9K).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Education | 5 | 42% | 4.2M | 75% | 821.5K | Will |
| Movies & TV | 1 | 8.3% | 11K | 0.2% | 11K | – |
| Lifestyle | 1 | 8.3% | 343.9K | 6.2% | 343.9K | – |
Languages among finance creators in Italy
Italy finance creators, by language: Italian 12 (100% of 5.6M), English 2 (20% of 5.6M); 2 post in two or more, 17%.
| Language | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Italian | 12 | 100% | 5.6M | 100% | 264.8K | Will |
| English | 2 | 17% | 1.1M | 20% | 545.5K | Marcello Ascani |
Finance creators in Italy and nearby lists
Italy finance creators (12, 5.6M, median 264.8K) against nearby lists: All countries has 24x the creators and a median 4.3x larger; All niches has 30x the creators and a median 6.4x larger; Instagram (all niches) has 21x the creators and a median 6.9x larger.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: All countries | 291 | 938M | 1.1M | Instagram (55%) |
| Niche: All niches | 363 | 1.5B | 1.7M | Instagram (70%) |
| Platform: Instagram (all niches) | 253 | 968.3M | 1.8M | Instagram (100%) |
| Size: 50K–100K | 3 | 171.3K | 55.6K | Instagram (67%) |
How brands use the finance creators in Italy list
$2K – $5K per Instagram post at the Italy finance creators median of 264.8K; five near that median, 1.3M combined, plan at $11K–27K.
#1 Will (2M) plans at $16K – $39K per post, 7.4x the 264.8K median audience.
Will, Marcello Ascani, Starting Finance and Marco Casario, one post each: $41K–100K for 4.5M, 81% of 5.6M.
Of the 5.6M: under 1M holds 46% (10 creators); 1M–10M holds 54% (2 creators).
How the finance creators in Italy list is built
12 published profiles match: base country Italy, tagged Finance & Business. Will leads on combined reach (2M); #12 has 10.7K. 7 of the 12 share a second niche tag; Education leads with 5. Marcello Ascani's count is from 14 Oct 2026 and Marco Casario's from 26 Oct 2026, 12 days apart.
FAQs about finance creators in Italy
Who is #1 among finance creators in Italy, and by how much?
#1 among Italy finance creators: Will, 2M = 35% of 5.6M; #2 Marcello Ascani, 1.1M = 19%; gap 874.5K, 1.8x as many.
How are finance creators in Italy ordered?
5.6M over 12 Italy finance creators, by combined count: 35% for #1 Will (2M), 264.8K in the middle, 10.7K at #12.
How much of the 5.6M do the top four finance creators in Italy hold?
4.5M for Will, Marcello Ascani, Starting Finance and Marco Casario: 81% of all Italy finance creators combined (5.6M).
How close are finance creators in Italy at the top?
#3 among Italy finance creators: Starting Finance, 821.5K (15% of 5.6M); 258.5K behind Marcello Ascani (19%), 1.1M behind Will (35%).
What count puts a finance creator in Italy in the top 10?
#10 sets the line at 50K; #11, 11K (0.2%). Top 10 Italy finance creators: Will at 2M down to 50K, 100% of 5.6M.