Top lifestyle creators in Italy in 2026
As of 12 Oct 2026, Khaby Lame is the most-followed lifestyle creator in Italy on CreatorFanBase (28 listed), with 257.2M combined followers and subscribers; Gianluca Vacchi is #2 at 44.7M, less than half of Khaby Lame's count.
Updated
- Category
- Lifestyle
- Country
- Italy
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Who are the top lifestyle influencers in Italy in 2026?
- 1Khaby Lame257.2M followers
- 2Gianluca Vacchi44.7M followers
- 3Chiara Ferragni33.7M followers
- 4Mariano Di Vaio7.3M followers
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Khaby Lame
Senegalese-Italian creator famous for silent, common-sense reaction videos.
Gianluca Vacchi
Italian entrepreneur, DJ and social media personality known for dance and lifestyle videos.
Chiara Ferragni
Italian fashion creator and entrepreneur who founded The Blonde Salad.
Mariano Di Vaio
Italian model, fashion influencer, actor, and founder of Nohow fashion brand.
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Lifestyle creators in Italy: 28 creators, median audience 1.6M followers.
- By platform
- Instagram (20) · YouTube (6) · TikTok (2)
- By follower size
- 10K–50K (1) · 50K–100K (5) · 100K–500K (4) · 500K–1M (3) · 1M–5M (8) · 5M–10M (4) · 10M–100M (2) · 100M+ (1)
- Top languages
- Italian (27) · English (10) · Spanish (2) · Global (non-verbal) (1)
- Top countries
- Italy (28)
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Lifestyle creators in Italy: what the data shows
- Khaby Lame, #1 here, also tops all 363 creators in Italy.
- Khaby Lame, Gianluca Vacchi, Chiara Ferragni and Mariano Di Vaio hold 88% of the 388.4M that all 28 reach combined.
- These 28 are under 1% of the 3,989 lifestyle creators.
The open lifestyle creators in Italy, one by one
The 4 open entries hold 342.9M of the 388.4M (88%); the unlock adds 45.5M from 24 more, median 596.3K.
#1 Khaby Lame
Khaby Lame (Italy, Global (non-verbal)) is #1 of 28 Italy lifestyle creators at 257.2M, 66% of 388.4M (read 21 Sep 2026).
Khaby Lame is #1 of the 363 creators in Italy and #1 here, 66% of 388.4M.
TikTok @khaby.lame 163M, 42% of 388.4M; Instagram @khaby00 78.1M, 20% of 388.4M; YouTube @khabylame 13M subscribers, 3.3% of 388.4M; Facebook @khabylameofficial00 2.7M, 0.7% of 388.4M.
Khaby Lame: tagged Comedy and Lifestyle; estimated net worth $80M; $50K+ per TikTok post.
#2 Gianluca Vacchi
Gianluca Vacchi (Italy, English, Italian) is #2 of 28 Italy lifestyle creators at 44.7M, 12% of 388.4M (read 26 Oct 2026).
Gianluca Vacchi is #5 of the 363 creators in Italy and #2 here, 12% of 388.4M.
TikTok @gianlucavacchi 22.3M, 5.7% of 388.4M; Instagram @gianlucavacchi 22M, 5.7% of 388.4M; YouTube @gianlucavacchiofficial 398K subscribers, 0.1% of 388.4M.
Gianluca Vacchi: tagged Music and Lifestyle; estimated net worth $10M–16M; $50K+ per TikTok post.
#3 Chiara Ferragni
Chiara Ferragni (Italy, Italian, English) is #3 of 28 Italy lifestyle creators at 33.7M, 8.7% of 388.4M (read 26 Oct 2026).
Chiara Ferragni is #6 of the 363 creators in Italy and #3 here, 8.7% of 388.4M.
Instagram @chiaraferragni 27.2M, 7% of 388.4M; TikTok @chiaraferragni 6.5M, 1.7% of 388.4M.
Chiara Ferragni: tagged Beauty & Fashion and Lifestyle; estimated net worth $7.9M–12M; $80K+ per Instagram post.
#4 Mariano Di Vaio
Mariano Di Vaio (Italy, English, Italian) is #4 of 28 Italy lifestyle creators at 7.3M, 1.9% of 388.4M (read 13 Oct 2026).
Mariano Di Vaio is #31 of the 363 creators in Italy and #4 here, 1.9% of 388.4M.
Instagram @marianodivaio 6.8M, 1.8% of 388.4M; TikTok @marianodivaio 462.1K, 0.1% of 388.4M.
Mariano Di Vaio: tagged Lifestyle; estimated net worth $2M–3.1M; $58K – $150K per Instagram post.
Lifestyle creators in Italy by follower tier
1M–10M holds the most Italy lifestyle creators: 12 (43%) with 49.8M, 13% of 388.4M, median 3.7M.
By reach, 100M+ leads: 257.2M from 1 (66% of 388.4M), top open entry Khaby Lame at 257.2M.
Tier cut-offs in the 388.4M: 100M+ ends at #1 (257.2M), 10M+ ends at #3 (33.7M), 1M+ ends at #15 (1.2M), 100K+ ends at #22 (102K); #23 has 88.1K.
#1 has 6257x the audience of #28 (257.2M vs 41.1K), median 1.6M.
Of the 388.4M, the largest 3 (11%) hold 86%; the smallest 14 hold 1.1%, or 4.2M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 1 | 3.6% | 257.2M | 66% | 257.2M | Khaby Lame |
| 10M–100M | 2 | 7.1% | 78.4M | 20% | 39.2M | Gianluca Vacchi |
| 1M–10M | 12 | 43% | 49.8M | 13% | 3.7M | Mariano Di Vaio |
| 500K–1M | 3 | 11% | 1.7M | 0.4% | 544.8K | – |
| 100K–500K | 4 | 14% | 871K | 0.2% | 241K | – |
| 10K–100K | 6 | 21% | 400.7K | 0.1% | 69.6K | – |
Where lifestyle creators in Italy are biggest
Italy lifestyle creators by biggest platform: Instagram 20, median 2.4M, 22% of 388.4M; YouTube 6, median 89.8K, 0.2% of 388.4M; TikTok 2, median 150.9M, 78% of 388.4M.
TikTok-first entries are fewer (2) but larger: median 150.9M, 63x the 2.4M of Instagram.
Italy lifestyle creators, highest-ranked by platform after Instagram: YouTube at #19 (287K), TikTok at #1 (257.2M).
Open entries by biggest account: Khaby Lame and Gianluca Vacchi on TikTok; Chiara Ferragni and Mariano Di Vaio on Instagram.
YouTube: 21% of these Italy lifestyle creators, 22% of the 363 creators in Italy.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 20 | 71% | 85.7M | 22% | 2.4M | Chiara Ferragni | |
| YouTube | 6 | 21% | 813.4K | 0.2% | 89.8K | – |
| TikTok | 2 | 7.1% | 301.9M | 78% | 150.9M | Khaby Lame |
Other niches among lifestyle creators in Italy
Second tags on Italy lifestyle creators: Beauty & Fashion 3 (11% of 388.4M), Comedy 2 (66% of 388.4M), Movies & TV 2 (1.8% of 388.4M); 11 of 28 carry one, 39%.
Largest median: Comedy at 128.9M; smallest: Movies & TV at 3.4M, 38x apart.
Italy lifestyle creators, highest-ranked by tag: Beauty & Fashion #3 (33.7M), Comedy #1 (257.2M), Movies & TV #9 (3.8M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Beauty & Fashion | 3 | 11% | 41.5M | 11% | 4.2M | Chiara Ferragni |
| Comedy | 2 | 7.1% | 257.7M | 66% | 128.9M | Khaby Lame |
| Movies & TV | 2 | 7.1% | 6.8M | 1.8% | 3.4M | – |
| Fitness & Health | 1 | 3.6% | 250K | 0.1% | 250K | – |
| Food & Cooking | 1 | 3.6% | 7M | 1.8% | 7M | – |
| Music | 1 | 3.6% | 44.7M | 12% | 44.7M | Gianluca Vacchi |
Languages among lifestyle creators in Italy
Italy lifestyle creators, by language: Italian 27 (34% of 388.4M), English 10 (26% of 388.4M), Spanish 2 (12% of 388.4M); 10 post in two or more, 36%.
| Language | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Italian | 27 | 96% | 131.2M | 34% | 1.2M | Gianluca Vacchi |
| English | 10 | 36% | 102.4M | 26% | 3.7M | Gianluca Vacchi |
| Spanish | 2 | 7.1% | 48.3M | 12% | 24.1M | Gianluca Vacchi |
| Global (non-verbal) | 1 | 3.6% | 257.2M | 66% | 257.2M | Khaby Lame |
Lifestyle creators in Italy and nearby lists
Italy lifestyle creators (28, 388.4M, median 1.6M) against nearby lists: India has 6.6x the creators and a median 2.3x larger; All niches has 13x the creators and a median 1.1x larger; Instagram (all niches) has 9x the creators and a median 1.1x larger.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: India | 184 | 2.2B | 3.8M | Instagram (64%) |
| Niche: All niches | 363 | 1.5B | 1.7M | Instagram (70%) |
| Platform: Instagram (all niches) | 253 | 968.3M | 1.8M | Instagram (100%) |
How brands use the lifestyle creators in Italy list
$13K – $32K per Instagram post at the Italy lifestyle creators median of 1.6M; five near that median, 8.1M combined, plan at $65K–160K.
#1 Khaby Lame (257.2M) plans at $50K+ per post, 159x the 1.6M median audience.
Of the 388.4M: under 1M holds 0.8% (13 creators); 1M–10M holds 13% (12 creators); 10M+ holds 86% (3 creators).
How the lifestyle creators in Italy list is built
28 published profiles match: base country Italy, tagged Lifestyle. Khaby Lame leads on combined reach (257.2M); #28 has 41.1K. 11 of the 28 share a second niche tag; Beauty & Fashion leads with 3. Khaby Lame's count is from 12 Oct 2026 and Gianluca Vacchi's from 26 Oct 2026, 14 days apart.
FAQs about lifestyle creators in Italy
Who is #1 among lifestyle creators in Italy, and by how much?
#1 among Italy lifestyle creators: Khaby Lame, 257.2M = 66% of 388.4M; #2 Gianluca Vacchi, 44.7M = 12%; gap 212.4M, 5.7x as many.
How close are lifestyle creators in Italy at the top?
#3 among Italy lifestyle creators: Chiara Ferragni, 33.7M (8.7% of 388.4M); 11M behind Gianluca Vacchi (12%), 223.5M behind Khaby Lame (66%).
What count puts a lifestyle creator in Italy in the top 10?
#10 sets the line at 3.5M; #11, 3M (0.8%). Top 10 Italy lifestyle creators: Khaby Lame at 257.2M down to 3.5M, 96% of 388.4M.
How are lifestyle creators in Italy ordered?
388.4M over 28 Italy lifestyle creators, by combined count: 66% for #1 Khaby Lame (257.2M), 1.6M in the middle, 41.1K at #28.
How much of the 388.4M do the top four lifestyle creators in Italy hold?
342.9M for Khaby Lame, Gianluca Vacchi, Chiara Ferragni and Mariano Di Vaio: 88% of all Italy lifestyle creators combined (388.4M).