Check any influencer's follower count

Type the creator's name into the box on this page and open their profile. It lists followers or subscribers for each platform, a combined total reach and a CFB Rating, so you can compare Instagram, TikTok and YouTube on one screen. Start from search when you only know the niche.

Yes. Each creator profile puts every platform side by side and adds them into one total reach figure. That saves opening three apps and copying numbers into a spreadsheet. Use the platform filter in search to compare several creators on the same channel at once.

Counts are refreshed on a regular weekly cycle and each profile shows the date of its latest snapshot. Quote that date next to any number you put in a client deck. The methodology page explains where each platform's count comes from.

YouTube shows rounded public subscriber numbers once a channel passes certain sizes, so a profile may show a figure such as 1.2 million rather than an exact count. Views on recent videos matter more for a sponsorship. Our YouTube subscriber count guide covers how to read both.

Follower count is the starting point, not the decision. Check audience country, recent views, engagement and content fit as well. The guide to spotting fake followers lists the signals to review before you book anyone.

Open the creator's profile to see their TikTok follower count next to their other platforms, then compare it with views on their latest videos. A wide gap between views and followers is normal on TikTok. The TikTok follower count check explains what to look for.

Look up the creator here to see their Instagram followers with the snapshot date, then review comments and saves on recent posts. Real audiences leave specific comments rather than emoji strings. The Instagram follower check guide walks through a full review.

Total reach adds the followers or subscribers a creator has across every platform listed on their profile. It is a quick sense of size, not a promise of views, because the same fan can follow on several apps. See follower count versus reach for the difference.

Yes. Set a follower band such as 10,000 to 100,000 together with country, platform, category and language, and the results show creators who match all of them. That is faster than checking names one at a time. Set the band in search.

Many brands start with micro creators between 10,000 and 100,000 followers because fees are lower and audiences are close-knit. Mid-tier and macro creators suit launches with bigger budgets. The types of influencers guide compares each tier.

A follower count alone does not show location, so pair it with the creator's country and language on their profile and with audience screenshots from the creator. Matching the audience to your market avoids paying for reach you cannot sell to. Filter by country in search.

Agencies usually filter a list first, then open only the profiles that fit, instead of checking names one by one. Saved shortlists keep each client's candidates together. Plans with more full searches and shortlists are on the plans page.

The CFB Rating is a score shown on each profile that summarises size and profile quality signals in one figure, so you can compare creators quickly. It sits alongside follower counts rather than replacing them. The methodology page describes how it is built.

If a name does not appear, the creator may not be in the directory yet. You can suggest a profile and it will be reviewed before it goes live. Use the submit page to send the creator's public handles.

After the count, review recent views, comment quality, posting frequency, audience country and past brand work, then ask for a rate on one clear deliverable with agreed dates. The full checklist is in the influencer vetting checklist.