Beauty & Fashion influencers in India

The table below ranks the beauty and fashion creators whose numbers we could confirm. YouTube counts come from Social Blade; X counts come from the X API. All were read on 31 October 2026.

Among the top beauty influencers in India, film stars lead on raw reach, but the creators ranked 5 to 9 are often more useful for brands, because their audiences come for product advice. Komal Pandey is included because she is one of the most searched names in Indian fashion; she has no count in the table because our sources, Social Blade and Wikipedia, list no dated Instagram figure for her.

"Best" depends on what you want to watch. We grouped the creators by the kind of beauty content they make.

Makeup tutorials

• Malvika Sitlani – step-by-step looks and honest reviews of new launches. See her profile.
• Corallista – everyday makeup that suits Indian skin tones.
• Ankush Bahuguna – bold looks with humour; his channel was created on 6 October 2009.

Skincare and home remedies

• Shruti Arjun Anand – DIY face packs, hair care and quick hacks in Hindi. See her profile.
• Debasree Banerjee – budget skincare and drugstore finds.
• Corallista – routines for oily and acne-prone skin.

Celebrity beauty and brand founders

• Deepika Padukone – founded 82°E, a self-care brand.
• Priyanka Chopra – founded Anomaly, a haircare line.
• Alia Bhatt and Jacqueline Fernandez – frequent faces of beauty campaigns. See Alia Bhatt and Jacqueline Fernandez.

Many of the top beauty bloggers in India started with written blogs in the early 2010s and moved to YouTube and Instagram as video took over. Malvika Sitlani and Debasree Banerjee are examples of creators who built their names on reviews before short videos became the norm.

Today the words "beauty blogger" and "beauty influencer" mean almost the same thing. A beauty blogger in India is now more likely to post Reels than long articles. Still, the best beauty bloggers in India share some habits:

• They test products for weeks before giving a verdict.
• They show swatches on real skin under natural light.
• They mention price and where to buy in India.
• They say clearly when a post is paid.

Famous beauty bloggers in India who kept that honest review style tend to keep loyal audiences, even when newer creators grow faster.

YouTube is still the best place to measure the reach of top Indian beauty influencers, because subscriber counts are public and tracked by Social Blade.

Shruti Arjun Anand is far ahead, with roughly ten times the subscribers of the next creator. Her Hindi-language videos reach viewers in smaller cities, which is a big part of her growth. Ankush Bahuguna's 1.06M subscribers show that male makeup creators now have a real audience in India.

Instagram is where most Indian beauty influencers post daily, but counts change fast and many sites quote stale numbers. This list takes Instagram figures only from Social Blade or Wikipedia, and neither listed a dated count for these creators on 31 October 2026. That is why the Instagram column is empty.

On X, film stars dominate. Priyanka Chopra (24,613,559), Deepika Padukone (23,308,271), Alia Bhatt (19,955,073) and Jacqueline Fernandez (14,967,734) all have far bigger X audiences than full-time beauty creators. Most beauty YouTubers barely use X; for example, an account named Malvika Sitlani on X had just 202 followers, which suggests it is not her main channel.

The H1 of this page covers both beauty and fashion, because many creators do both. Still, there are differences:

1. Makeup creators focus on tutorials, swatches and product tests.
2. Fashion creators like Komal Pandey focus on outfits, styling and trends. See Komal Pandey.
3. Celebrity accounts mix film promotion with brand campaigns.

Top makeup influencers in India usually earn more from product deals per follower than fashion creators, because their audience is shopping for specific items.

If you are a brand looking for a beauty influencer in India, follower count is only the first filter. Check these points:

• Audience location: most of the audience should be in India.
• Language: Hindi creators like Shruti Arjun Anand reach different viewers than English creators.
• Engagement: look at comments, not just likes.
• Past deals: see which brands they already work with.

For rates, read our guide on how much influencers charge, and for a wider view see beauty influencers for brands.

Indian beauty creators work in many languages, which sets them apart from markets like Spain or the US. Browse more names in our creators directory, or compare them with Spanish beauty influencers or browse the whole beauty category.

Key differences:

• India has a large Hindi-speaking audience that English lists often miss.
• Products must suit a wide range of Indian skin tones.
• Price matters more, so budget reviews do well.

We read YouTube counts from Social Blade and X counts from the official accounts on X (for example Deepika Padukone on X), all on 31 October 2026. Background facts come from Wikipedia. Instagram follower counts are not in the table, because those two sources gave none for these creators.