Biggest Instagram accounts in Brazil in 2026
As of 26 Oct 2026, Neymar Jr leads the 72 biggest Instagram accounts in Brazil on CreatorFanBase, at 454.3M combined followers and subscribers; Whindersson Nunes is #2 at 121.4M, less than half of Neymar Jr's count.
Updated
- Country
- Brazil
- Platform
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Who has the most followers on Instagram in Brazil in 2026?
- 1Neymar Jr454.3M followers
- 2Whindersson Nunes121.4M followers
- 3Anitta117.5M followers
- 4Ronaldinho109.9M followers
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Neymar Jr
Footballer with one of the largest sports followings
Whindersson Nunes
Brazil's biggest comedy YouTuber
Anitta
Brazilian funk-pop superstar
Ronaldinho
Sport and fitness creator from Brazil with a global Instagram audience
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Instagram accounts in Brazil: 72 creators, median audience 22.6M followers.
- By platform
- Instagram (72)
- By follower size
- 10K–50K (2) · 50K–100K (2) · 100K–500K (6) · 500K–1M (1) · 1M–5M (13) · 5M–10M (4) · 10M–100M (39) · 100M+ (5)
- Top languages
- Portuguese (67) · English (42) · Spanish (4) · Italian (1)
- Top countries
- Brazil (72)
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Instagram accounts in Brazil: what the data shows
- Neymar Jr, #1 here, also tops all 664 creators in Brazil.
- Neymar Jr, Whindersson Nunes, Anitta and Ronaldinho hold 32% of the 2.5B that all 72 reach combined.
- These 72 are under 1% of the 8,595 Instagram accounts.
- The median here, 22.6M, is 8.5x the 2.7M median of 8,595 Instagram accounts.
The open Instagram accounts in Brazil, one by one
The 4 open entries hold 803.1M of the 2.5B (32%); the unlock adds 1.7B from 68 more, median 21.7M.
#1 Neymar Jr
Neymar Jr (Brazil, Portuguese) is #1 of 72 Brazilian Instagram accounts at 454.3M, 18% of 2.5B (read 13 Oct 2026).
Neymar Jr is #1 of the 664 creators in Brazil and #1 here, 18% of 2.5B.
Instagram @neymarjr 241.9M, 9.6% of 2.5B; Facebook @neymarjr 92.4M, 3.7% of 2.5B; X @neymarjr 63M, 2.5% of 2.5B; TikTok @neymarjr 47.7M, 1.9% of 2.5B.
Neymar Jr: tagged Lifestyle; estimated net worth $82M–130M; $80K+ per Instagram post.
#2 Whindersson Nunes
Whindersson Nunes (Brazil, Portuguese) is #2 of 72 Brazilian Instagram accounts at 121.4M, 4.8% of 2.5B (read 21 Sep 2026).
Whindersson Nunes is #2 of the 664 creators in Brazil and #2 here, 4.8% of 2.5B.
Instagram @whinderssonnunes 54.3M, 2.2% of 2.5B; YouTube @whinderssonnunes 44.6M subscribers, 1.8% of 2.5B; TikTok @whinderssonnunes 22.5M, 0.9% of 2.5B.
Whindersson Nunes: tagged Comedy; estimated net worth $32M–56M; $80K+ per Instagram post.
#3 Anitta
Anitta (Brazil, Portuguese, Spanish) is #3 of 72 Brazilian Instagram accounts at 117.5M, 4.7% of 2.5B (read 21 Sep 2026).
Anitta is #3 of the 664 creators in Brazil and #3 here, 4.7% of 2.5B.
Instagram @anitta 61.1M, 2.4% of 2.5B; TikTok @anitta 24.9M, 1% of 2.5B; YouTube @Anitta 18.5M subscribers, 0.7% of 2.5B; X @Anitta 13M, 0.5% of 2.5B.
Anitta: tagged Music; estimated net worth $24M–38M; $80K+ per Instagram post.
#4 Ronaldinho
Ronaldinho (Brazil, Portuguese) is #4 of 72 Brazilian Instagram accounts at 109.9M, 4.4% of 2.5B (read 13 Oct 2026).
Ronaldinho is #4 of the 664 creators in Brazil and #4 here, 4.4% of 2.5B.
Instagram @ronaldinho 81.2M, 3.2% of 2.5B; TikTok @ronaldinho 28.7M, 1.1% of 2.5B.
Ronaldinho: tagged Fitness & Health; estimated net worth $90M; $80K+ per Instagram post.
Instagram accounts in Brazil by follower tier
10M–100M holds the most Brazilian Instagram accounts: 39 (54%) with 1.5B, 61% of 2.5B, median 34.9M.
Tier cut-offs in the 2.5B: 100M+ ends at #5 (103.6M), 10M+ ends at #44 (10.5M), 1M+ ends at #61 (1.2M), 100K+ ends at #68 (132.3K); #69 has 95.7K.
#1 has 15002x the audience of #72 (454.3M vs 30.3K), median 22.6M.
Of the 2.5B, the largest 7 (9.7%) hold 43%; the smallest 36 hold 8.4%, or 211.4M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 5 | 6.9% | 906.7M | 36% | 117.5M | Neymar Jr |
| 10M–100M | 39 | 54% | 1.5B | 61% | 34.9M | – |
| 1M–10M | 17 | 24% | 67.5M | 2.7% | 3.3M | – |
| 500K–1M | 1 | 1.4% | 890K | 0.1% | 890K | – |
| 100K–500K | 6 | 8.3% | 1.3M | 0.1% | 162.8K | – |
| 10K–100K | 4 | 5.6% | 216.5K | 0.1% | 45.3K | – |
Instagram accounts in Brazil by niche
Niche tags on Brazilian Instagram accounts: Music 29 (34% of 2.5B), Movies & TV 12 (17% of 2.5B), Beauty & Fashion 10 (9% of 2.5B); 7 carry two or more, 9.7%.
Largest median: Fitness & Health at 83.8M; smallest: Comedy at 9.4M, 8.9x apart.
Brazilian Instagram accounts, highest-ranked by tag: Music #3 (117.5M), Movies & TV #10 (67.3M), Beauty & Fashion #6 (88.4M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Music | 29 | 40% | 866.9M | 34% | 28.4M | Anitta |
| Movies & TV | 12 | 17% | 434.2M | 17% | 34.6M | – |
| Beauty & Fashion | 10 | 14% | 225.7M | 9% | 14.9M | – |
| Comedy | 9 | 13% | 271M | 11% | 9.4M | Whindersson Nunes |
| Lifestyle | 9 | 13% | 618.9M | 25% | 10.5M | Neymar Jr |
| Fitness & Health | 5 | 6.9% | 321.3M | 13% | 83.8M | Ronaldinho |
Languages among Instagram accounts in Brazil
Brazilian Instagram accounts, by language: Portuguese 67 (98% of 2.5B), English 42 (25% of 2.5B), Spanish 4 (13% of 2.5B); 41 post in two or more, 57%.
Portuguese is on 93% here and 6% of the 8,595 Instagram accounts.
| Language | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Portuguese | 67 | 93% | 2.5B | 98% | 24.6M | Neymar Jr |
| English | 42 | 58% | 629M | 25% | 3.9M | Anitta |
| Spanish | 4 | 5.6% | 333.8M | 13% | 93.7M | Anitta |
| Italian | 1 | 1.4% | 4.5M | 0.2% | 4.5M | – |
Instagram accounts in Brazil and nearby lists
Brazilian Instagram accounts (72, 2.5B, median 22.6M) against nearby lists: All countries has 119x the creators and a median 8.5x smaller; Comedy (all platforms) has 1.4x the creators and a median 3x smaller; TikTok has 86% of the creators and a median 2.7x smaller.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: All countries | 8,595 | 66.1B | 2.7M | Instagram (100%) |
| Niche: Comedy (all platforms) | 98 | 1.3B | 7.7M | Instagram (60%) |
| Platform: TikTok | 62 | 746.4M | 8.3M | TikTok (100%) |
| Size: 10K–50K (all platforms) | 6 | 177.6K | 28.8K | Instagram (67%) |
How brands use the Instagram accounts in Brazil list
$80K+ per Instagram post at the Brazilian Instagram accounts median of 22.6M.
#1 Neymar Jr (454.3M) plans at $80K+ per post, 20x the 22.6M median audience.
Of the 2.5B: under 1M holds 0.1% (11 creators); 1M–10M holds 2.7% (17 creators); 10M+ holds 97% (44 creators).
How the Instagram accounts in Brazil list is built
72 published profiles match: base country Brazil, Instagram as the largest platform. Neymar Jr leads on combined reach (454.3M); #72 has 30.3K. Instagram must be the largest account: 213 of the 664 creators in Brazil lead on another platform, so Instagram lists leave them out. Whindersson Nunes (121.4M, read 21 Sep 2026) and Anitta (117.5M) are 3% apart, so Anitta can pass Whindersson Nunes on the next count.
FAQs about Instagram accounts in Brazil
Who is #1 among Instagram accounts in Brazil, and by how much?
#1 among Brazilian Instagram accounts: Neymar Jr, 454.3M = 18% of 2.5B; #2 Whindersson Nunes, 121.4M = 4.8%; gap 332.9M, 3.7x as many.
How close are Instagram accounts in Brazil at the top?
#3 among Brazilian Instagram accounts: Anitta, 117.5M (4.7% of 2.5B); 4M behind Whindersson Nunes (4.8%), 336.8M behind Neymar Jr (18%).
What count puts an Instagram account in Brazil in the top 10?
#10 sets the line at 67.3M; #11, 60.9M (2.4%). Top 10 Brazilian Instagram accounts: Neymar Jr at 454.3M down to 67.3M, 52% of 2.5B.
How are Instagram accounts in Brazil ordered?
2.5B over 72 Brazilian Instagram accounts, by combined count: 18% for #1 Neymar Jr (454.3M), 22.6M in the middle, 30.3K at #72.
How much of the 2.5B do the top four Instagram accounts in Brazil hold?
803.1M for Neymar Jr, Whindersson Nunes, Anitta and Ronaldinho: 32% of all Brazilian Instagram accounts combined (2.5B).