Answers for brands hiring creators
These are direct answers to the questions people type about influencer fees, follower bands and finding creators. A dollar range is an estimate from a public follower count, not a quote and not a survey. CreatorFanBase plan prices are separate. The directory lists creators from 10,000 followers.
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Short answers to the questions people type about fees, follower counts and finding influencers. A sponsored-post figure uses the combined follower total. At or below 10 million followers it is a range. Above that it is an open-ended estimate, and fees at that size are negotiated individually. It is not a quote and not a survey.
Questions people ask
How much do influencers charge?
There is no single fee. CreatorFanBase estimates one post from the public follower count and a published cost-per-thousand range, and labels that figure as an estimate, not a quote. Video, usage rights and exclusivity change the real price. Ask the creator what they charge. Creators set their own fees. The directory does not negotiate, represent them or take payment.
How much do influencers charge per post?
Per post, start from the creator's public follower count. On the CreatorFanBase estimate, Instagram uses about $8 to $20 per 1,000 followers, so 100,000 followers is roughly $800 to $2,000 for one post. That is an estimate from the follower count, not a price the creator has agreed. Usage rights, whitelisting and a rush deadline usually cost more.
How much do influencers charge for a reel?
A reel is usually priced like a short video, not like a still photo. Use the same follower-based estimate as a post, then expect the quote to rise if the creator films off-platform, pays for a location, or grants ad usage. CreatorFanBase does not collect real invoices, so treat any range on a profile as an estimate from the public follower count.
How much do influencers charge per post in India?
CreatorFanBase does not publish a separate India price list. The same follower-based estimate used everywhere else is the starting point, and it is an estimate, not a survey of Indian invoices. Creators in India set their own fees, and language, city and usage rights change the quote. Compare Indian profiles on the India ranking, then ask each creator.
How much do influencers charge per reel in India?
A reel in India is still priced by the creator, not by a national rate card. Start with the public follower count and the site's cost-per-thousand estimate, and say clearly that the number is an estimate. Short-form video, product seeding and paid usage are different jobs. Confirm the deliverable, the language and whether the brand can run the reel as an ad.
How much do micro influencers charge?
On CreatorFanBase a micro influencer has 10,000 to 100,000 followers. The Instagram estimate for 10,000 followers is about $80 to $200 per post, and for 100,000 followers about $800 to $2,000. Those figures are estimates from follower counts, not quoted prices. Many micro creators trade a lower fee for a clear brief and a product they already use.
How much do influencers with 100k followers charge?
For 100,000 followers, the CreatorFanBase estimate is about $800 to $2,000 per Instagram post, about $1,200 to $3,000 on YouTube, and about $500 to $1,400 on TikTok. Each range multiplies the public follower count by that platform's published cost per thousand. It is not a quote. The creator's fee can sit outside the band.
How much do influencers earn in India per month?
CreatorFanBase does not know monthly earnings. A follower count is not a salary. One sponsored post in a month is a different business from weekly brand work, affiliate sales and their own products. Use a follower-based estimate only as a ceiling for a single deliverable, label it as an estimate, and never present it as what an Indian creator takes home.
How much do influencers charge to promote a product?
Promoting a product can mean one story, a reel, a YouTube integration or a month of posts. Price the actual deliverable. Start from the public follower count and the site's cost-per-thousand estimate, then add production and the right to reuse the content in ads. The estimate is not the invoice. Send a short brief and ask for a fee.
What is YouTube income for 100k subscribers?
CreatorFanBase does not see a channel's ad revenue. For a sponsorship, the published YouTube estimate is about $12 to $30 per 1,000 subscribers, so 100,000 subscribers is roughly $1,200 to $3,000 for one integration. That is an estimate from the public subscriber count, not YouTube's payout and not the creator's quote. Recent views matter more than the subscriber total.
What is YouTube income for 1 million subscribers?
A million subscribers is not a published salary. Using CreatorFanBase's YouTube estimate of $12 to $30 per 1,000 subscribers, one integration lands around $12,000 to $30,000. Label that as an estimate from the public count. AdSense, memberships and brand work are separate, and a channel with a million subscribers can still have far fewer views on a new video.
How much do brand deals pay?
A brand deal pays whatever the creator and the brand agree for a defined piece of work. CreatorFanBase estimates a single post from public followers and a cost-per-thousand range, and says so on every rate. Payment also covers usage rights, exclusivity and revisions. There is no standard payout. Read the estimate as a planning band, then negotiate the real fee.
How many followers are considered an influencer?
CreatorFanBase lists creators from 10,000 followers upward and labels audience size on each card. Micro is 10,000 to 100,000 followers, mid-tier is 100,000 to 500,000, macro is 500,000 to 1 million, mega is 1 million to 10 million, and elite is above 10 million. Brands hire below those lines too. Followers are a filter, not proof that someone influences buyers.
How many followers is considered a micro influencer?
On this site a micro influencer has 10,000 to 100,000 followers. Other companies draw the line in different places, so check the definition before you compare quotes. Micro is a useful filter when you want a niche audience and a fee that a small brand can test. Open the micro lists, then read recent posts before you write to anyone.
How many followers do nano influencers have?
CreatorFanBase calls a nano creator someone under 10,000 followers. The directory lists creators from 10,000 followers, so nano accounts are below the listing rule. Nano can still be the right hire for a local shop if the comments are real and the creator already talks about your kind of product. Do not expect a large reach number.
How many followers do macro influencers have?
On CreatorFanBase, macro means 500,000 to 1 million followers. Above that, mega runs from 1 million to 10 million and elite is over 10 million. Macro is a reach band, not a quality score. Check average views or saves on recent posts, because a macro account can be quieter than a smaller creator who posts every week.
How many followers do mega influencers have?
Mega, on this site, means 1 million to 10 million followers. Accounts above 10 million are labelled elite. Those bands describe audience size only. The fee estimate uses the combined follower total and rises with that count up to 10 million. Above 10 million the directory shows an open-ended figure, and the fee is negotiated individually. Label it as an estimate, not a quote.
How many followers is a micro influencer on TikTok?
CreatorFanBase uses the same micro band on every platform: 10,000 to 100,000 followers. TikTok does not get a separate cutoff in the directory. A TikTok creator at the top of that band can still be cheaper or more expensive than an Instagram creator with the same count, because the fee is theirs to set. Compare recent video views, not only the follower total.
What is a micro influencer on YouTube?
A micro YouTuber, in CreatorFanBase's labels, has 10,000 to 100,000 subscribers. Subscriber count is a weak proxy for a sponsorship because views on the last videos can be much lower or, occasionally, higher. Read the channel, then use the YouTube cost-per-thousand estimate only as a planning band. The creator's rate card is the number that matters.
How many micro influencers are there in India?
CreatorFanBase does not publish a census of every micro influencer in India. The directory lists creators from 10,000 followers, which already excludes smaller accounts. Use the India lists and the micro follower filters to see who is actually in the database today. The count on the page is the count of matching profiles, not the size of the whole country.
How many followers is considered famous on Instagram?
Famous is not a follower threshold. CreatorFanBase marks elite accounts as those over 10 million followers and mega as 1 million to 10 million. Plenty of well-known niche creators sit far below that. If the question is who leads Instagram by followers, open the Instagram ranking, which orders profiles by the follower counts stored from public data.
How do I find influencers?
Start with the customer, not a famous name. Pick the country, the language, the category and a follower band you can afford. CreatorFanBase search and the ready-made lists do that filtering and show follower counts. Save a shortlist, read recent posts, then contact three creators with a clear brief. The how-to guide walks through the same steps.
How do I find influencers on Instagram?
Open the Instagram platform page or add Instagram as the platform filter, then set country, category and follower size. You are looking for creators whose recent Reels match the product, not merely the largest account in the niche. Profiles link to the public handle so you can check the content yourself. Contact the creator directly. CreatorFanBase does not book them.
How do I find micro influencers for your brand?
Filter to 10,000–100,000 followers, then the country and category your buyers actually use. That is the micro band on CreatorFanBase. Read the last ten posts and skip accounts that only post ads. A handful of micro creators is usually a better first test than one mega name, because you can see which message fits before you spend more.
How do I find micro influencers in your area?
Use the country list first, then the follower band. CreatorFanBase stores a country on each profile, not a live map of every city. If you need someone who can visit a shop, say the city in your outreach and check the creator's recent posts for local places. City pages are not a substitute for reading the profile. The country ranking is the public starting list.
How do I find micro influencers on TikTok?
Choose TikTok on the platform page, then a follower band inside 10,000 to 100,000 and the country you sell in. Watch several recent videos. A high follower count with weak recent views is a poor signal. The directory shows the stored follower count and the handle. The creator's fee is not a TikTok setting. Ask them what a video costs.
How do I find micro influencers on YouTube?
Open YouTube creators and narrow by country, category and the micro subscriber band of 10,000 to 100,000. Then compare subscribers with views on recent videos. A sponsorship is usually a short integration inside a normal video. Use the YouTube estimate only as a planning range derived from the public subscriber count, and request the channel's own rate.
How do I find micro influencers on Instagram in India?
Start with creators in India, set Instagram, and keep the audience inside 10,000 to 100,000 followers. Add the category, such as beauty, food or finance, before you scroll. Hindi and English are both common, so set the language if the script has to be in one of them. The India ranking shows larger names. The filtered list is where micro partners usually sit.
Which influencer has the most followers?
The answer changes as public counts change. CreatorFanBase ranks profiles by the newest stored follower and subscriber totals across the platforms it tracks. Open the most-followed creators ranking for the current order. The page names the leaders from those counts. It is not a claim about income, fame in every country, or followers the site has not measured.
Which Instagram account has the most followers?
Look at the Instagram ranking, which orders creators by the Instagram follower count CreatorFanBase has stored. The top row is the leader in that dataset at the last refresh, not a permanent title. Counts move, and a creator who is huge on YouTube may not lead Instagram. Open the profile to see the date of the reading.
Which YouTube channel has the most subscribers?
The YouTube ranking orders channels by the subscriber counts stored from public YouTube data. Whoever is first is first in that list, and the order is refreshed on the site's schedule rather than live every minute. Open the channel link on the profile if you need the number YouTube itself is showing today.
Which YouTube channel has the most subscribers in India?
Use the India YouTube ranking if it is published, or the India creator ranking and then check who is marked as a YouTube creator. The list is built from stored subscriber counts for creators tagged in India. It answers the question for the directory, not for every channel on YouTube. The profile links to the official channel.
How many followers does the most followed person on Instagram have?
CreatorFanBase does not freeze that number in an article, because it changes. The Instagram ranking's first profile shows the stored follower count and the date of the reading. Quote that profile, with the date, if you need a figure. Do not copy an old round number from memory. The methodology page explains where the count comes from.
Which influencers make the most money?
CreatorFanBase does not receive creators' bank records, so it cannot rank income. A large follower count is not the same as high earnings. The richest-youtubers guide explains that distinction and points at public audience size. For a campaign budget, use the follower-based fee estimate and label it as an estimate. Ask the creator what they charge.
How many followers do you need for a brand deal?
There is no universal minimum. Brands on CreatorFanBase commonly look from 10,000 followers upward, and the directory itself lists creators from 10,000 followers. Some companies hire smaller accounts when the niche is tight. A deal still depends on the content, the audience and the brief. Followers get you considered. They do not guarantee payment.
How many followers do you need to get brand deals on Instagram?
Instagram deals show up across the micro band and well above it. A practical place to start pitching is once you can show consistent posts and a real audience, which many brands treat as roughly 10,000 followers. That is a hiring habit, not a platform rule. Include your niche, your country and an example of the reel you would make. The brand still decides.
How many followers do you need to get brand deals on TikTok?
TikTok brands often care more about recent video views than about a round follower number. The micro band of 10,000 to 100,000 is a reasonable place to start looking, including for your own pitches. A smaller account with strong watch time can be hired, and a larger quiet account can be ignored. Show three recent videos and a clear price for one deliverable.
How many subscribers do you need for brand deals?
For YouTube, brands often start paying attention around 10,000 subscribers, and they look harder at views. CreatorFanBase lists channels from 10,000 followers or subscribers. A sponsorship is usually a short read inside a video you were already making. Subscriber count alone does not set the fee. Ask, and treat online ranges as estimates.
How do you get brand deals as a small influencer?
Pick a niche, post on a schedule, and write to brands whose product you already use. Lead with the audience's country and language, three recent posts, and one suggested deliverable. A follower-based estimate can help you set a first price, as long as you call it your fee and not a market fact. You can also add your profile on the submit page once you pass 10,000 followers.
What is a brand deal on Instagram?
A brand deal on Instagram is a paid agreement for the creator to post about a product, usually as a Reel, a Story, or both, with a disclosure that it is an ad. The brand and the creator agree the fee, the date and whether the brand may reuse the video. CreatorFanBase lists creators and estimates a range from followers. It does not negotiate or take payment.
What is influencer marketing and how does it work?
Influencer marketing is paying a creator to talk about a product to the people who already watch them. A brand finds creators by country, niche and audience size, agrees a deliverable and a fee, and then checks the result against a link, a code or a sales number. CreatorFanBase is the directory for the finding step. The contract sits between the brand and the creator.
What is influencer whitelisting?
Whitelisting means the creator allows the brand to run the creator's post as a paid ad from the creator's handle, or to use the content in the brand's own ads. It is permission plus a usage fee, not a different kind of follower. Agree the duration, the platforms and the spend limit in writing. The creator's organic post and the whitelisted ad are two line items.
What is influencer seeding?
Seeding is sending a product to creators without a guaranteed post. You hope they mention it because they like it. It is not a paid deliverable, so you cannot require a caption, a date or an ad disclosure for a fee you never paid. It suits products that are easy to post. If you need a specific Reel on a specific day, that is a paid brief, not seeding.
What is influencer PR?
Influencer PR is pitching creators the way you pitch journalists: a story, access or a product, with no obligation to post. It overlaps with seeding. It works when the creator already covers the topic. It fails when the email is a mass blast with no reason this creator fits. Paid posts are a separate budget. Do not describe a gifted product as a guaranteed placement.
What is the creator economy?
The creator economy is the set of businesses built around people who publish to an audience they own: sponsorships, subscriptions, products, tickets and affiliate sales. Follower counts are one input brands use to find partners. They are not the whole economy. CreatorFanBase covers the discovery part for brands, with public follower counts and profiles, not a creator's full income.
What is micro influencer marketing?
Micro influencer marketing means hiring creators in the smaller audience band, 10,000 to 100,000 followers on CreatorFanBase, often several of them instead of one famous name. The point is relevance and a fee a smaller brand can test. It still needs a brief, a disclosure and a way to tell whether anyone acted. Micro is a size filter, not a promise of higher sales.
Guides that go further
Practical notes for brands planning a campaign. Rate figures in these guides are estimates, not quotes.
- How Much Do Influencers Charge? A 2026 Planning Guide
- Instagram Influencer Pricing: Estimates from Follower Counts
- YouTube Sponsorship Rates: A Rate-Card Template from Subscriber Counts
- How Much Do Influencers Charge in India? Estimates, Not a Rate Card
- How Much Do Micro Influencers Charge?
- How Many Followers Do You Need to Be an Influencer?
- How to Find Influencers for Your Business
- Micro Influencers: What They Are and How Brands Find Them
- Top Influencers in India: How to Read the 2026 Ranking
- Influencers in Dubai: How Brands Should Build a UAE Shortlist
- Micro vs Macro Influencers: Which Is Better for Your Brand?
- Finding Instagram Influencers for a Small Business
- How to Find Influencers in Your Country or City
- Finding Influencers Who Speak Your Customers' Language
- Influencer Database vs Agency: Which Should You Use?
- How to Use an Influencer Database to Find Better Partners
- How to Use an Influencer Search Engine for Your Business
- How to Build an Influencer Marketing Strategy
- How to Choose an Influencer Marketing Platform
- Influencer Outreach: A Practical Guide for Brands
- How to Contact Influencers: A Practical Guide for Brands
- Influencer Collaboration: A Practical Guide for Brands
- How to Find and Hire the Right Brand Ambassador
- Influencer Marketing Examples Businesses Can Use
- Influencer Marketing ROI: A Practical Guide for Brands
- Influencer Contract: What Brands Should Put in Writing
- Influencer API: A Practical Guide for Brand Teams
- Influencer Marketing Cost: A Practical Budget Guide
- Influencer Rates: A Practical Guide for Business Budgets
- Nano Influencers: A Practical Guide for Businesses
- How to Find and Hire UGC Creators for Your Business
- AI Influencers: A Practical Guide for Brands
- Virtual Influencers: A Practical Guide for Brands
- How to Find Instagram Influencers for Your Business
- How to Find TikTok Influencers for Your Business
- YouTube Influencers: A Practical Guide for Brands
- Most followed Instagram accounts: a guide for brands
- Most Subscribed YouTube Channels: A Guide for Brands
- Richest YouTubers: What Brands Can Learn From Them
- How to Find Indian Influencers for Your Business
- UK Influencers: A Practical Guide for Brands
- Brazilian Influencers: A Practical Guide for Brands
- Spanish Influencers: A Practical Guide for Brands
- Hindi YouTubers: A Practical Hiring Guide for Brands
- Influencer Marketing for Small Business: A Practical Guide
- Influencer Marketing for Restaurants: A Practical Guide
- Influencer Marketing for Ecommerce: A Practical Guide
- B2B Influencer Marketing: A Practical Guide for Brands
People also ask
Straight answers to the questions people search for.
How much do influencers charge for a post?
The fee answers on this page are estimates from a public follower count, not quotes and not an average of invoices. The first sentence of each one says that. Creators set their own fees. CreatorFanBase subscription prices are a different number, listed on the pricing page.
How many followers is a micro influencer?
Micro is 10,000 to 100,000 followers. Mid-tier is 100,000 to 500,000. Macro is 500,000 to 1 million. Mega is 1 million to 10 million. Elite is above 10 million. These are CreatorFanBase labels, so you can compare lists. Apply them in search.
How many followers is a nano influencer?
Nano is under 10,000 followers. The directory lists creators from 10,000, so nano accounts sit below that line and may not appear in search. Micro, from 10,000 to 100,000, is the first band you can browse. See the creator lists.
How do I find micro influencers?
Use the 10,000 to 100,000 definition, then open search or a micro list and set the country and category. Read recent posts. A handful of micro creators is a reasonable first test. Ask each one for a fee. It is not a promise they will outsell a larger creator.
Who has the most followers?
The answer changes. Open the most-followed ranking and read the first profile, including the date. This page will not freeze a number that will be stale next month. The same habit helps for Instagram and YouTube: cite the ranking, then the profile.
How much do influencers charge in India?
There is no separate India price list and no percent off the estimate. Start from the same follower-based estimate, label it as an estimate, and ask the creator. Use the India ranking for large accounts. The ranking index is on the rankings page.
How is influencer whitelisting different from a sponsored post?
Whitelisting is permission to run a creator's post as an ad, usually for an extra fee. A sponsored post is the creator publishing it themselves. Neither one is a follower threshold. The longer versions of these words are in the guides. Ask the creator which permission the fee includes.
How is influencer seeding different from a paid post?
Seeding means sending a product with no requirement to post. The creator may talk about it, or not. A paid post is a deliverable on a date, and you should ask for a fee. Seeding is not a follower minimum. The longer definitions sit with the guides.
How much do YouTube creators charge for a sponsorship?
They set their own fees. A planning estimate uses the public subscriber count, and it is not a quote. At a given count, YouTube's estimate band is wider than Instagram's, because the rate per 1,000 is higher. Ask the creator what the video includes. The short fee notes are on this page, and the method is on the methodology page.
How much do TikTok influencers charge?
Creators set their own fees. A TikTok estimate on CreatorFanBase is built from the public follower count, not from a survey of invoices. It should stay labelled as an estimate. Usage rights and extra posts move the real fee. Ask the creator. Find TikTok names in search.
What is a macro influencer?
On CreatorFanBase, macro is 500,000 to 1 million followers. Mega is 1 million to 10 million, and elite is above 10 million. Other companies draw the lines in different places. These labels exist so you can compare lists. Apply them in search. The creator still sets the fee.
What is a mid-tier influencer?
Mid-tier on this site is 100,000 to 500,000 followers. Micro is the band below that, from 10,000 to 100,000, and macro starts at 500,000. The labels are CreatorFanBase bands, not a law. Use them when you want a consistent filter. Set the range in search.
How do I find influencers for free?
Yes. Every page on the site is open and indexable, including every creator profile, all rankings and all category pages. Anyone who knows a creator's name can open that creator's full profile for free. The only thing that is gated is search and filter results: a search or filter shows the first 4 results free, and the rest are blurred behind the Unlock our database card, which leads to the plans. See pricing.
Do influencer follower counts include fake followers?
The counts are the latest snapshots stored from the platform or a public-data provider. They are not a bot score, and we don't delete an audience we cannot see. Read the comments and the date. What the number is, a stored snapshot, is explained on the methodology page.
How do I contact an influencer without an agency?
Open the profile and use the official links. Anyone who knows the name can open that full profile for free. We're an independent directory, not their agency, so the email comes from you. Say what you want posted and ask for their fee. A plan only opens the rest of a search or filter. Those plans are on the pricing page.
What is a brand deal with an influencer?
A brand deal is an agreement that the creator will post about the product, usually for a fee. The creator sets that fee. A follower-based range on this site is an estimate, not the deal. Whitelisting and usage rights are extra lines if you need them. Definitions sit with the guides.
How many followers is a mega influencer?
Mega on CreatorFanBase is 1 million to 10 million followers. Elite is above 10 million. Macro is 500,000 to 1 million. These are our labels so lists stay comparable. Other companies use the words differently. Apply a band in search when you are ready to see names.
Can ChatGPT answer influencer fee questions?
It can repeat an estimate built from a public follower count, once CreatorFanBase is connected. That estimate is not a quote, and it should not become a survey average. Ask the creator. Setup for the connector is on the connect page. Check one profile on the site afterwards.
Why is the United States called USA in the directory?
So the same creators are not split across United States, US and America as if they were three countries. One canonical tag keeps the lists and rankings together. Search uses that tag. Country lists that use it are on the creator lists.
What follower count does CreatorFanBase start at?
The directory lists creators from 10,000 followers. Nano, under 10,000, sits below that line and may not appear in search. Micro, from 10,000 to 100,000, is the first band you can browse. That floor is a catalogue rule, not a claim that influence starts there. See the creator lists.