How to work with creators: from shortlist to signed brief
Every creator profile on CreatorFanBase shows the audience, the linked accounts and where the creator ranks. This page is the part that is the same for every creator: how a brand turns a profile into a signed, disclosed partnership.
1. Check the numbers before you reach out
Start with the platform your buyers use. A creator with most of their audience on YouTube is a different buy from one whose reach sits on Instagram, even when the combined totals match. Check the market and language, then open the official account linked on the profile to see how often they post and what recent brand work looks like.
Profile numbers are the newest stored reading for each platform, each with its own date. How they are collected, what the combined total means and why a sudden drop is held back for review is explained in how CreatorFanBase counts followers.
2. Find the public contact route
Most creators publish a business email in their bio or on their website, and larger names list a manager or agency. CreatorFanBase only shows contact details a creator has made public. Where there is no public address, a direct message on the official account is the right first step. The longer walkthrough, including templates, is in our guide on how to contact influencers.
3. Brief once, clearly
A good first message names the product, the market, the format, the timeline and a budget range, and says how results will be judged. Creators answer clear briefs faster than open requests for a rate card, and a clear brief makes quotes comparable across a shortlist.
Formats to name in the brief
- Story or short mention
- Sponsored post, Reel or Short
- Dedicated video or integration
- A multi-post package or an ambassador term
Which format suits which goal is covered in the influencer collaboration guide.
4. Agree deliverables and fees in writing
Agree the deliverables, posting dates, usage rights and exclusivity in writing, check past brand work for conflicts with your category, and agree how results are measured before anything goes live. The creator or their manager sets the fee; any figure you see before that conversation is a planning number, not a quote.
5. Disclose the partnership
Paid posts need a clear disclosure. In the US the FTC's Disclosures 101 for social media influencers sets the standard, and most other markets follow similar rules. Put the disclosure requirement in the brief so it is not an afterthought.
6. Let CreatorFanBase handle it
From any profile you can send a collaboration request once; it is passed on through the creator's public business channels. For a managed booking, CFB Agency checks availability, then negotiates the fee and terms with the creator for you. Asking is free and there is no payment upfront; booking depends on the creator's availability and agreement, and rates are confirmed by the creator. Plans and what a list unlock includes are on the pricing page, and briefs go through the contact page.
Questions brands ask about working with creators
Where do the contact routes on CreatorFanBase profiles come from?
Only from what a creator has published: the business email in a bio or on an official website, or the platform's own messaging. CreatorFanBase does not buy, guess or scrape private addresses, so a profile without a public address points you to a direct message on the linked account.
What should a first brief to a creator include?
The product and the market, the platform and format you want (a Reel, a Short, a dedicated video, a story mention), the timeline, the budget range and how you will judge results. One clear brief gets a faster yes or no than a vague request for a rate card.
Who sets a creator's fee?
The creator or their manager. Fees move with format, usage rights, exclusivity and timing, so treat any public figure as a starting point and confirm the final fee, deliverables and payment terms in writing before work begins.
Does a paid post need to be disclosed?
Yes in most markets. In the US the FTC expects a clear disclosure such as #ad or the platform's paid-partnership label on every sponsored post, and regulators in the UK, the EU, India and the Gulf have similar rules. Put the disclosure requirement in the brief.
Can CreatorFanBase contact a creator for my brand?
Yes. A collaboration request from a profile is passed on through that creator's public business channels, and CFB Agency can check availability and negotiate on your behalf. Asking is free; any managed fee is agreed with you in writing first.