As of 21 Sep 2026, Huda Kattan followers on Instagram total 56.2M and TikTok has 12.4M more. YouTube adds 4.5M subscribers.
Beauty blogger who built a billion-dollar cosmetics brand
Huda Kattan is a beauty blogger from the USA who built a billion-dollar cosmetics brand. She creates content on beauty and fashion, sharing tips and trends with a global audience. Her profile showcases a journey from online influencer to a significant force in the beauty industry.
Updated
Instagram (@hudabeauty) holds 77% of Huda Kattan's 73.2M followers and subscribers (56.2M); next come TikTok 12.4M and YouTube 4.5M.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @hudabeauty | 56,236,046 followers | 77% | 21 Sep 2026 | |
| TikTok | @hudabeauty | 12,400,000 followers | 17% | 21 Sep 2026 |
| YouTube | @hudabeauty | 4,550,000 subscribers | 6% | 26 Oct 2026 |
| Combined | 3 accounts | 73,186,046 | 100% |
How Huda Kattan's numbers are counted: 56.2M + 12.4M + 4.5M = 73.2M.
Huda Kattan's contact route, audience split and rate estimates are ready — members see them in one tap.
YouTube took Huda Kattan from 17 Sep 2026 (4.5M) to 26 Oct 2026 (4.5M), a gain of +40K (+0.89%).
@hudabeauty went from 4,510,000 on 17 Sep 2026 to 4,550,000 on 26 Oct 2026: +40K subscribers (+0.89%) in 39 days.
Huda Kattan is an Iraqi-American entrepreneur based in Dubai who turned a beauty blog into Huda Beauty, one of the most valuable creator-founded cosmetics companies in the world.
Her first product line of false lashes sold out through Sephora in the Middle East, and the brand scaled from there into complexion products that became category leaders.
Her channels mix technical makeup demonstrations with product development stories and candid discussion of running a beauty business, which makes her feed useful to both consumers and founders.
Alongside Huda Beauty she has launched the skincare line Wishful and a fragrance business, and has bought back stakes to keep control of the parent company.
Huda Kattan is known for makeup tutorials, beauty product reviews and makeup transformations, alongside behind-the-scenes content about her brand, Huda Beauty.
Watch her beauty content on her YouTube channel, Instagram and TikTok. Availability varies by country.
Her combined following across TikTok, YouTube and Instagram is approximately 68.6 million.
Sources: Wikipedia
Huda Kattan is worth an estimated $400 million, based on 2023 figures.
Huda Kattan's money comes from Huda Beauty ownership, Wishful skincare and social media brand partnerships.
TSG bought a minority stake in 2017 valuing Huda Beauty at $1.2 billion; Kattan bought it back in 2025 to regain full ownership.
Brand deals pay Huda Kattan $80K+ for a single Instagram post.
#7 of 66 creators from the USA by net worth: Huda Kattan sits behind Kylie Jenner ($670 million) and ahead of Jennifer Lopez ($400 million).
Compare: Kylie Jenner net worth · Jennifer Lopez net worth
$80K+ is the starting budget for one Instagram post with Huda Kattan (73.2M followers); usage rights and exclusivity add to it.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Huda Kattan next to fellow beauty & fashion creators from the USA: Gigi Hadid (74.7M), Hailey Bieber (78.4M) and Paris Hilton (38.7M).
Huda Kattan is #3 of the 4: 1.5M behind Gigi Hadid and 34.4M ahead of Paris Hilton.
Instagram (@hudabeauty) holds 77% of Huda Kattan's audience, and Instagram is the biggest platform for Gigi Hadid, Hailey Bieber and Paris Hilton too.
Huda Kattan posts in English and Arabic, like Gigi Hadid, Hailey Bieber and Paris Hilton.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Huda Kattan | USA | Instagram (56.2M) | 73,186,046 | 26 Oct 2026 |
| Gigi Hadid | USA | Instagram (73.5M) | 74,716,628 | 13 Oct 2026 |
| Hailey Bieber | USA | Instagram (58.9M) | 78,359,615 | 13 Oct 2026 |
| Paris Hilton | USA | Instagram (26.4M) | 38,742,884 | 13 Oct 2026 |
Huda Kattan's Fan Score is 9.3. Profile depth leads at 10.0; platform presence trails at 9.0.
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Reach Huda Kattan through @hudabeauty on Instagram, @hudabeauty on TikTok and @hudabeauty on YouTube. How brands approach Huda Kattan and similar creators.
As of 26 Oct 2026, Huda Kattan has 73.2M followers and subscribers: Instagram @hudabeauty 56.2M, TikTok @hudabeauty 12.4M and YouTube @hudabeauty 4.5M, 73,186,046 in all.
Huda Kattan (73.2M followers) is worth about $400M, based on 2023 figures. Huda Kattan earns from Huda Beauty ownership and Wishful skincare.
In Apr 2010, Huda Kattan started Huda Beauty as a WordPress blog of make-up tutorials and tips, on the advice of one of her sisters. Huda Kattan's Instagram account @hudabeauty has 56.2M followers as of 21 Sep 2026.
Huda Kattan's businesses are Huda Beauty and Wishful. She founded Huda Beauty in 2013; the private equity firm TSG bought a minority stake in 2017 that valued the company at $1.2 billion, and she bought it back in 2025 to regain full ownership. Her company also runs the skincare brand Wishful.
Instagram, where @hudabeauty has 56.2M followers: 77% of Huda Kattan's 73.2M. TikTok follows with 12.4M on @hudabeauty.
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See all 120 creators in Top Arabic-speaking influencers
4 CreatorFanBase rankings list Huda Kattan; the best placing is #4 of 120.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top Arabic-speaking influencers | #4 | 120 |
| Top beauty and fashion creators on Instagram | #11 | 120 |
| Top Instagram influencers in the United States | #38 | 120 |
| Most-followed creators on Instagram | #92 | 120 |
See all 120 creators in Top Arabic-speaking influencers
