Paris Hilton — Beauty & fashion creator in the US
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Paris Hilton

As of 22 Sep 2026, Paris Hilton followers on Instagram total 26.4M and TikTok has 12.3M more.

Beauty & fashion creator in the US

Human
Verified
USA
English

Paris Hilton is an iconic entrepreneur and a creator sharing her unique perspective on beauty and fashion. As the founder of ParivieBeauty, she brings her signature style and business acumen to her audience. Her content, in English, caters to fans and followers interested in her glamorous lifestyle and industry insights.

Total reach
38.7M
Known for
Instagram audience of 26.4M followers

Updated

Paris Hilton's audience at a glance

Instagram (@parishilton) holds 68% of Paris Hilton's 38.7M followers and subscribers (26.4M); next come TikTok 12.3M.

PlatformAccountFollowers / subscribersShareAs of
Instagram@parishilton26,442,884 followers68%22 Sep 2026
TikTok@parishilton12,300,000 followers32%13 Oct 2026
Combined2 accounts38,742,884100%

How Paris Hilton's numbers are counted: 26.4M + 12.3M = 38.7M.

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Member data

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  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Paris Hilton

Who is Paris Hilton? Biography, age and background

Paris Hilton is an iconic American entrepreneur, media personality, and creator from the United States. Rising to fame in the early 2000s, she became a pioneer of the influencer industry. Today, she continues to lead in the business world, sharing her unique perspective on beauty, fashion, and the lifestyle of a modern mogul.

How Paris Hilton became famous

Paris achieved global stardom as a reality television pioneer and socialite. Her breakthrough into the cultural zeitgeist defined a new era of celebrity where personal branding became a business model. This early success laid the foundation for her transition into a prolific business owner with a presence in fashion and entertainment.

What Paris Hilton posts

Her content reflects a glamorous lifestyle, focusing heavily on beauty and fashion. She shares industry insights, behind-the-scenes glimpses of her professional life, and updates on her latest aesthetic trends. Her videos and posts are characterized by her signature style, blending high-end fashion with personal updates for her fans.

Paris Hilton business ventures, brands and endorsements

Paris is the founder of ParivieBeauty and maintains a massive business empire that includes fragrances, apparel, and accessories. She has launched dozens of successful product lines over the decades. Her brand is synonymous with luxury and self-expression, making her a powerhouse in the global beauty market.

Films, TV and signature work

Paris Hilton starred in the reality series The Simple Life and Paris in Love and the documentary This Is Paris (2020). Her music releases include the albums Paris (2006) and Infinite Icon (2024).

Where to watch

Paris in Love streams on Peacock, and This Is Paris is available on her YouTube channel. Her music is available on Spotify and Apple Music, with additional content on Instagram. Availability varies by country.

Awards and milestones

She has built an Instagram audience of approximately 26.4 million followers.

Paris Hilton career timeline

  1. The Simple Life, a reality series with Nicole Richie, premiered on Fox and ran for five seasons.
  2. Launched her first fragrance, the start of a licensing business that grew to dozens of scents and product lines.
  3. Released her debut album Paris; its single Stars Are Blind reached the Billboard Hot 100.
  4. Began a DJ residency in Ibiza and became one of the best-paid female DJs.
  5. The documentary This Is Paris premiered on YouTube.
  6. Founded the media company 11:11 Media.
  7. Published Paris: The Memoir, a New York Times bestseller.
  8. Released her second album, Infinite Icon.

Sources: Wikipedia

Paris Hilton net worth and earnings

Paris Hilton is worth an estimated $400 million as of 2026.

Paris Hilton's money comes from Licensing and product lines (fragrance, accessories), 11:11 Media, DJ fees and endorsements.

Her company says Paris Hilton-branded products have generated more than $4B in retail sales.

One sponsored Instagram post with Paris Hilton is worth $80K+ at 38.7M followers.

#7 of 66 creators from the USA by net worth: Paris Hilton sits behind Kylie Jenner ($670 million) and ahead of Huda Kattan ($400 million).

Where Paris Hilton's money comes from

  • Licensing and products: Her company says products sold under the Paris Hilton name, from fragrances to accessories, have generated more than $4 billion in retail sales.
  • 11:11 Media: She founded 11:11 Media, which runs her podcasts, content and brand partnerships.
  • DJ fees: Fees for DJ sets at clubs and festivals.

Sources: Celebrity Net Worth

Estimated net worth
$400 million
Per sponsored Instagram post
$80K+
Main income
Licensing and product lines (fragrance, accessories), 11:11 Media and DJ fees
Net worth rank
#7 of 66

Compare: Kylie Jenner net worth · Huda Kattan net worth

How we estimate net worth

How much does Paris Hilton charge per sponsored post?

Paris Hilton's 38.7M combined followers put a sponsored Instagram post at $80K+, with the final fee set by campaign scope.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

How to hire Paris Hilton

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Content and audience

Country
USA
Language
English
Platforms
Instagram, TikTok
Known for
Instagram audience of 26.4M followers
Profile type
Human

How Paris Hilton compares with similar creators

Paris Hilton next to fellow beauty & fashion creators from the USA: Huda Kattan (73.2M), Gigi Hadid (74.7M) and Hailey Bieber (78.4M).

Paris Hilton is the smallest of the 4; Hailey Bieber has 2 times Paris Hilton's 38.7M.

Instagram (@parishilton) holds 68% of Paris Hilton's audience, the same lead platform as Huda Kattan, Gigi Hadid and Hailey Bieber.

Paris Hilton posts in English, like Huda Kattan, Gigi Hadid and Hailey Bieber.

CreatorCountryBiggest platformFollowers and subscribersAs of
Paris HiltonUSAInstagram (26.4M)38,742,88413 Oct 2026
Huda KattanUSAInstagram (56.2M)73,186,04626 Oct 2026
Gigi HadidUSAInstagram (73.5M)74,716,62813 Oct 2026
Hailey BieberUSAInstagram (58.9M)78,359,61513 Oct 2026

Paris Hilton's Fan Score

Paris Hilton's Fan Score is 8.9. Profile depth leads at 10.0; platform presence trails at 8.0.

Audience reach8.9 / 10
Platform presence8.0 / 10
Profile depth10.0 / 10

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Working with Paris Hilton

Reach Paris Hilton through @parishilton on Instagram and @parishilton on TikTok. How brands approach Paris Hilton and similar creators.

FAQs about Paris Hilton

How many followers does Paris Hilton have?

As of 13 Oct 2026, Paris Hilton has 38.7M followers and subscribers: Instagram @parishilton 26.4M and TikTok @parishilton 12.3M, 38,742,884 in all.

What is Paris Hilton's net worth?

Paris Hilton (38.7M followers) is worth about $400M in 2026. Paris Hilton earns from Licensing and product lines (fragrance, accessories) and 11:11 Media.

When did Paris Hilton start TV?

In Dec 2003: The Simple Life, a reality series with Nicole Richie, premiered on Fox and ran for five seasons. Paris Hilton's Instagram account @parishilton has 26.4M followers as of 22 Sep 2026.

What businesses does Paris Hilton own?

Paris Hilton's business is 11:11 Media. She founded 11:11 Media, which runs her podcasts, content and brand partnerships.

Which platform is Paris Hilton biggest on?

Instagram, where @parishilton has 26.4M followers: 68% of Paris Hilton's 38.7M. TikTok follows with 12.3M on @parishilton.