Top beauty influencers on Instagram in 2026
How many beauty influencers on Instagram are on CreatorFanBase? 120, and as of 21 Sep 2026, Selena Gomez leads them at 645M combined followers and subscribers; Kylie Jenner follows at 492M.
Updated
- Category
- Beauty & Fashion
- Platform
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Who are the biggest beauty and fashion creators on Instagram in 2026?
- 1Selena Gomez645M followers
- 2Kylie Jenner492M followers
- 3Kim Kardashian465.6M followers
- 4Khloé Kardashian340.9M followers
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Selena Gomez
Singer, actor and founder of Rare Beauty
Kylie Jenner
Beauty mogul and reality TV star
Kim Kardashian
Entrepreneur, reality star and SKIMS founder
Khloé Kardashian
Reality star and Good American founder
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Beauty and fashion Instagram accounts: 120 creators, median audience 4.6M followers.
- By platform
- Instagram (120)
- By follower size
- 50K–100K (9) · 100K–500K (24) · 500K–1M (11) · 1M–5M (16) · 5M–10M (11) · 10M–100M (44) · 100M+ (5)
- Top languages
- English (108) · Arabic (19) · Hindi (18) · Portuguese (8) · Spanish (5)
- Top countries
- USA (33) · India (17) · United Arab Emirates (14) · Brazil (10) · United Kingdom (9)
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Beauty and fashion Instagram accounts: what the data shows
- The median here, 4.6M, is 1.7x the 2.7M median of 8,595 Instagram accounts.
- English appears on 108 of 120 profiles (90%), Arabic on 19; 65% of 8,595 Instagram accounts list English.
- 76 of 120 pass 1M (63%) and the smallest has 59.8K; across 8,595 Instagram accounts 85% pass 1M.
- Selena Gomez is #1 here but #4 among all 8,595 Instagram accounts.
The open beauty and fashion Instagram accounts, one by one
The 4 open entries hold 1.9B of the 4.1B (48%); the unlock adds 2.1B from 116 more, median 3.9M.
#1 Selena Gomez
Selena Gomez (US, English, Spanish) is #1 of 120 beauty and fashion Instagram accounts at 645M, 16% of 4.1B (read 21 Sep 2026).
Selena Gomez is #4 of the 8,595 Instagram accounts and #1 here, 16% of 4.1B.
Instagram @selenagomez 403.3M, 10% of 4.1B; Facebook @Selena 84.3M, 2.1% of 4.1B; X @selenagomez 63M, 1.6% of 4.1B; TikTok @selenagomez 58.6M, 1.4% of 4.1B.
Selena Gomez: tagged Music and Movies & TV; estimated net worth $700M; $80K+ per Instagram post.
#2 Kylie Jenner
Kylie Jenner (US, English) is #2 of 120 beauty and fashion Instagram accounts at 492M, 12% of 4.1B (read 26 Oct 2026).
Kylie Jenner is #8 of the 8,595 Instagram accounts and #2 here, 12% of 4.1B.
Instagram @kyliejenner 381M, 9.4% of 4.1B; TikTok @kyliejenner 59.6M, 1.5% of 4.1B; X @KylieJenner 39M, 1% of 4.1B; YouTube @kyliejenner 12.4M subscribers, 0.3% of 4.1B.
Kylie Jenner: tagged Beauty & Fashion and Lifestyle; +300K (+2.5%) between readings; estimated net worth $670M; $80K+ per Instagram post.
#3 Kim Kardashian
Kim Kardashian (US, English) is #3 of 120 beauty and fashion Instagram accounts at 465.6M, 11% of 4.1B (read 21 Sep 2026).
Kim Kardashian is #9 of the 8,595 Instagram accounts and #3 here, 11% of 4.1B.
Instagram @kimkardashian 344M, 8.5% of 4.1B; X @KimKardashian 74M, 1.8% of 4.1B; Facebook @KimKardashian 34.3M, 0.8% of 4.1B; TikTok @kimkardashian 11.3M, 0.3% of 4.1B.
Kim Kardashian: tagged Beauty & Fashion and Lifestyle; estimated net worth $1900M; $80K+ per Instagram post.
#4 Khloé Kardashian
Khloé Kardashian (US, English) is #4 of 120 beauty and fashion Instagram accounts at 340.9M, 8.4% of 4.1B (read 21 Sep 2026).
Khloé Kardashian is #14 of the 8,595 Instagram accounts and #4 here, 8.4% of 4.1B.
Instagram @khloekardashian 291.7M, 7.2% of 4.1B; X @khloekardashian 26M, 0.6% of 4.1B; Facebook @KhloeKardashian 23.3M, 0.6% of 4.1B.
Khloé Kardashian: tagged Beauty & Fashion and Lifestyle; estimated net worth $80M; $80K+ per Instagram post.
Growth among the open beauty and fashion Instagram accounts
Kylie Jenner moved most: +300K (+2.5%), 12.1M to 12.4M, now 12% of 4.1B; YouTube gave +300K subscribers.
| Creator | From | To | Change | Change % |
|---|---|---|---|---|
| Kylie Jenner | 12.1M (17 Sep 2026) | 12.4M (26 Oct 2026) | +300K | +2.5% |
Beauty and fashion Instagram accounts by follower tier
10M–100M holds the most beauty and fashion Instagram accounts: 44 (37%) with 1.7B, 41% of 4.1B, median 29.3M.
By reach, 100M+ leads: 2.3B from 5 (56% of 4.1B), top open entry Selena Gomez at 645M.
Tier cut-offs in the 4.1B: 100M+ ends at #5 (314.7M), 10M+ ends at #49 (11.3M), 1M+ ends at #76 (1.1M), 100K+ ends at #111 (111.2K); #112 has 97K.
#1 has 10780x the audience of #120 (645M vs 59.8K), median 4.6M.
Of the 4.1B, the largest 12 (10%) hold 69%; the smallest 60 hold 1.3%, or 53.9M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 5 | 4.2% | 2.3B | 56% | 465.6M | Selena Gomez |
| 10M–100M | 44 | 37% | 1.7B | 41% | 29.3M | – |
| 1M–10M | 27 | 23% | 117.4M | 2.9% | 3.8M | – |
| 500K–1M | 11 | 9.2% | 8.2M | 0.2% | 711.5K | – |
| 100K–500K | 24 | 20% | 5.5M | 0.1% | 195.6K | – |
| 10K–100K | 9 | 7.5% | 682.6K | 0.1% | 72K | – |
Other niches among beauty and fashion Instagram accounts
Second tags on beauty and fashion Instagram accounts: Movies & TV 25 (35% of 4.1B), Lifestyle 12 (43% of 4.1B), Music 3 (17% of 4.1B); 40 of 120 carry one, 33%.
Largest median: Movies & TV at 28.5M; smallest: Lifestyle at 12.9M, 2.2x apart.
Beauty and fashion Instagram accounts, highest-ranked by tag: Movies & TV #1 (645M), Lifestyle #2 (492M), Music #1 (645M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Movies & TV | 25 | 21% | 1.4B | 35% | 28.5M | Selena Gomez |
| Lifestyle | 12 | 10% | 1.7B | 43% | 12.9M | Kylie Jenner |
| Music | 3 | 2.5% | 685.2M | 17% | 21.9M | Selena Gomez |
| Fitness & Health | 1 | 0.8% | 711.5K | 0.1% | 711.5K | – |
Where beauty and fashion Instagram accounts are based
24 base countries across beauty and fashion Instagram accounts: US 33 (70% of 4.1B), India 17 (12% of 4.1B), UAE 14 (0.8% of 4.1B); 3 with no country, 2.5%.
Largest median: India at 26.7M (17); smallest: Canada at 385.6K (6).
| Country | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| US | 33 | 28% | 2.8B | 70% | 9.3M | Selena Gomez |
| India | 17 | 14% | 473.4M | 12% | 26.7M | – |
| UAE | 14 | 12% | 33.4M | 0.8% | 762.6K | – |
| Brazil | 10 | 8.3% | 225.7M | 5.6% | 14.9M | – |
| UK | 9 | 7.5% | 100.2M | 2.5% | 871K | – |
| Canada | 6 | 5% | 10.4M | 0.3% | 385.6K | – |
Beauty and fashion Instagram accounts and nearby lists
Beauty and fashion Instagram accounts (120, 4.1B, median 4.6M) against nearby lists: UK (all platforms) has 55% of the creators and a median 3.6x smaller; All niches has 72x the creators and a median 1.7x smaller; All platforms has 8.5x the creators and a median 2.6x smaller.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: UK (all platforms) | 66 | 258M | 1.3M | Instagram (61%) |
| Niche: All niches | 8,595 | 66.1B | 2.7M | Instagram (100%) |
| Platform: All platforms | 1,019 | 7.8B | 1.8M | Instagram (74%) |
| Size: 200K–500K (all platforms) | 58 | 19.3M | 327.5K | Instagram (78%) |
How brands use the beauty and fashion Instagram accounts list
$37K – $92K per Instagram post at the beauty and fashion Instagram accounts median of 4.6M; five near that median, 23.1M combined, plan at $185K–460K.
#1 Selena Gomez (645M) plans at $80K+ per post, 139x the 4.6M median audience.
Of the 4.1B: under 1M holds 0.4% (44 creators); 1M–10M holds 2.9% (27 creators); 10M+ holds 97% (49 creators).
How the beauty and fashion Instagram accounts list is built
120 published profiles match: tagged Beauty & Fashion, Instagram as the largest platform. Selena Gomez leads on combined reach (645M); #120 has 59.8K. Instagram must be the largest account: 267 of the 1,019 beauty and fashion creators lead on another platform, so Instagram lists leave them out. Kylie Jenner (492M, read 26 Oct 2026) and Kim Kardashian (465.6M) are 5% apart, so Kim Kardashian can pass Kylie Jenner on the next count.
How the 120 beauty and fashion Instagram accounts are counted
FAQs about beauty and fashion Instagram accounts
Who is #1 among beauty and fashion Instagram accounts, and by how much?
#1 among beauty and fashion Instagram accounts: Selena Gomez, 645M = 16% of 4.1B; #2 Kylie Jenner, 492M = 12%; gap 153M, 31% more.
How are beauty and fashion Instagram accounts ordered?
4.1B over 120 beauty and fashion Instagram accounts, by combined count: 16% for #1 Selena Gomez (645M), 4.6M in the middle, 59.8K at #120.
How much of the 4.1B do the top four beauty and fashion Instagram accounts hold?
1.9B for Selena Gomez, Kylie Jenner, Kim Kardashian and Khloé Kardashian: 48% of all beauty and fashion Instagram accounts combined (4.1B).
How close are beauty and fashion Instagram accounts at the top?
#3 among beauty and fashion Instagram accounts: Kim Kardashian, 465.6M (11% of 4.1B); 26.4M behind Kylie Jenner (12%), 179.4M behind Selena Gomez (16%).
What count puts a beauty and fashion Instagram account in the top 10?
#10 sets the line at 74.7M; #11, 73.2M (1.8%). Top 10 beauty and fashion Instagram accounts: Selena Gomez at 645M down to 74.7M, 66% of 4.1B.