James Charles followers add up to 64.5M across TikTok, Instagram and X, counted on 21 Sep 2026. YouTube adds 23.7M subscribers.
Makeup artistry that made YouTube beauty mainstream
James Charles is a US-based beauty and fashion creator whose makeup artistry helped make YouTube beauty mainstream. He shares tutorials, product reviews, and creative looks, inspiring a global audience interested in self-expression through cosmetics. His content, delivered in English, covers diverse styles from everyday glam to avant-garde transformations.
Updated
James Charles's 88.2M is spread out: TikTok 39.2M (44%), YouTube 23.7M (27%), Instagram 18.7M (21%) and X 6.6M (7.5%), so no single account carries James Charles's reach.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| TikTok | @jamescharles | 39,200,000 followers | 44% | 21 Sep 2026 |
| YouTube | @jamescharles | 23,700,000 subscribers | 27% | 17 Sep 2026 |
| @jamescharles | 18,677,674 followers | 21% | 21 Sep 2026 | |
| X | @jamescharles | 6,584,665 followers | 7% | 12 Oct 2026 |
| Combined | 4 accounts | 88,162,339 | 100% |
How James Charles's numbers are counted: 39.2M + 23.7M + 18.7M + 6.6M = 88.2M.
James Charles's contact route, audience split and rate estimates are ready — members see them in one tap.
James Charles is an American makeup artist and YouTuber who became the first male ambassador for CoverGirl and one of the most-followed beauty creators across YouTube, Instagram and TikTok.
A viral senior-portrait shoot in 2016 launched him nationally, followed by the CoverGirl campaign that changed who beauty brands considered a face for mass-market products.
His work spans artistic makeup transformations, celebrity collaborations and a produced competition series, using high production values to keep long-form beauty content watchable.
He has released palettes and brushes, launched his own beauty brand, and works with global cosmetics companies on limited collections.
James Charles is known for makeup tutorials, dramatic beauty transformations and collaborations on YouTube. He also hosted the first season of the YouTube Originals beauty competition series Instant Influencer in 2020.
Watch his videos on his YouTube channel, with additional short-form content on TikTok and Instagram. Availability varies by country.
In 2016, he became CoverGirl’s first male ambassador, a major milestone in his beauty career.
Sources: Wikipedia
Estimated net worth for James Charles in 2026: $22–48 million.
Most of James Charles' income is from TikTok (@jamescharles), YouTube (@jamescharles, 23.7M subscribers), Instagram (@jamescharles, 18.7M) and brand deals.
At 88.2M followers, a TikTok sponsorship earns James Charles $50K+.
#32 of 66 creators from the USA by net worth: James Charles sits behind albert_cancook ($28–44 million) and ahead of Bella Hadid ($35 million).
Sources: Celebrity Net Worth · Wikipedia
Compare: albert_cancook net worth · Bella Hadid net worth
James Charles's 88.2M combined followers put a sponsored YouTube post at $50K+, with the final fee set by campaign scope.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $18K+ |
| Sponsored post, Reel or Short | $50K+ |
| Dedicated video or integration | $90K+ |
| Three-post campaign package | $130K+ |
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Hailey Bieber (78.4M), Gigi Hadid (74.7M) and Huda Kattan (73.2M) are beauty & fashion creators from the USA to set against James Charles' 88.2M.
With 88.2M, James Charles leads this group; Hailey Bieber is next on 78.4M.
TikTok (@jamescharles) holds 44% of James Charles' audience, while Hailey Bieber, Gigi Hadid and Huda Kattan are biggest on Instagram.
James Charles posts in English, like Hailey Bieber, Gigi Hadid and Huda Kattan.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| James Charles | USA | TikTok (39.2M) | 88,162,339 | 12 Oct 2026 |
| Hailey Bieber | USA | Instagram (58.9M) | 78,359,615 | 13 Oct 2026 |
| Gigi Hadid | USA | Instagram (73.5M) | 74,716,628 | 13 Oct 2026 |
| Huda Kattan | USA | Instagram (56.2M) | 73,186,046 | 26 Oct 2026 |
Rated 9.5 of 10, James Charles gains most from profile depth 10.0 and least from audience reach 9.2.
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Reach James Charles through @jamescharles on TikTok, @jamescharles on YouTube, @jamescharles on Instagram and @jamescharles on X. How brands approach James Charles and similar creators.
As of 12 Oct 2026, James Charles has 88.2M followers and subscribers: TikTok @jamescharles 39.2M, YouTube @jamescharles 23.7M, Instagram @jamescharles 18.7M and X @jamescharles 6.6M, 88,162,339 in all.
An estimated $22M–48M for James Charles in 2026, on 88.2M followers. James Charles sits between albert_cancook and Bella Hadid by net worth.
In Dec 2015, James Charles started his YouTube channel with make-up tutorials. James Charles' TikTok account @jamescharles has 39.2M followers as of 21 Sep 2026.
James Charles' business is Sisters Apparel. He started the clothing line Sisters Apparel in November 2018, alongside his Sister Collection with Morphe.
TikTok, where @jamescharles has 39.2M followers: 44% of James Charles's 88.2M. YouTube follows with 23.7M on @jamescharles.
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See all 43 creators in Top TikTok creators in the United States
One CreatorFanBase ranking lists James Charles: #6 of 43.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top TikTok creators in the United States | #6 | 43 |
See all 43 creators in Top TikTok creators in the United States
