Kim Kardashian

Kim Kardashian is an American media personality and founder of the shapewear brand SKIMS, and one of the most-followed women on Instagram. She built her audience through reality television and turned it into a consumer-brand business. She is also studying law and campaigning on criminal-justice reform.

Keeping Up with the Kardashians, which ran from 2007 to 2021, made her family household names and gave her an audience that moved with her to Instagram. The 2014 magazine cover moment and the KKW Beauty launch showed the audience would buy what she sold. SKIMS, launched in 2019, became her largest commercial success.

Her posting is campaign-led: SKIMS shoots, red-carpet looks, family photos and occasional advocacy posts, with very little unscripted content. Instagram carries the main audience, and X is used for brand and news announcements. Searches usually involve SKIMS, her family and her law studies.

SKIMS has been valued in the billions in successive funding rounds, and she has run beauty and fragrance lines, a private equity venture called SKKY Partners, and paid partnerships across fashion and tech. Her advocacy work has contributed to several high-profile clemency cases.

Estimates for Kim Kardashian's net worth commonly land between 1.7 and 1.9 billion US dollars, mostly attributed to her SKIMS stake. These valuations are journalist estimates that move with private-company funding rounds.