Spanish-speaking influencers in the US
As of 21 Sep 2026, Selena Gomez is the most-followed Spanish-speaking creator in the US on CreatorFanBase (120 listed), with 645M combined followers and subscribers; Jennifer Lopez follows at 363.6M.
Updated
- Country
- USA
- Language
- Spanish
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Spanish-speaking influencers in the US: the top 4
Selena Gomez
Singer, actor and founder of Rare Beauty
Jennifer Lopez
Singer, actor and beauty founder
Cardi B
Grammy-winning rapper and television personality
Camila Cabello
Pop singer
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Spanish-speaking creators in the US: 120 creators, median audience 9.2M followers.
- By platform
- Instagram (94) · YouTube (16) · TikTok (10)
- By follower size
- 1M–5M (24) · 5M–10M (42) · 10M–100M (51) · 100M+ (3)
- Top languages
- Spanish (120) · English (103) · French (2) · Arabic (1) · Swahili (1)
- Top countries
- USA (120)
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Which Spanish-speaking influencers are in the US?
- 1.Selena Gomez645M followers
- 2.Jennifer Lopez363.6M followers
- 3.Cardi B218.1M followers
- 4.Camila Cabello97M followers
Spanish-speaking creators in the US: what the data shows
- These 120 are 6% of the 1,943 Spanish-speaking creators.
- The median here, 9.2M, is 2.8x the 3.3M median of 1,943 Spanish-speaking creators.
- Instagram is largest for 94 of these 120 (78%), against 58% across 1,708 creators in the US.
- The median here, 9.2M, is 1.9x the 4.9M median of 1,708 creators in the US.
The open Spanish-speaking creators in the US, one by one
The 4 open entries hold 1.3B of the 2.9B (46%); the unlock adds 1.6B from 116 more, median 8.6M.
#1 Selena Gomez
Selena Gomez (US, English, Spanish) is #1 of 120 US Spanish-speaking creators at 645M, 22% of 2.9B (read 21 Sep 2026).
Selena Gomez is #3 of the 1,708 creators in the US and #1 here, 22% of 2.9B.
Instagram @selenagomez 403.3M, 14% of 2.9B; Facebook @Selena 84.3M, 2.9% of 2.9B; X @selenagomez 63M, 2.2% of 2.9B; TikTok @selenagomez 58.6M, 2% of 2.9B.
Selena Gomez: tagged Music and Movies & TV; estimated net worth $700M; $80K+ per Instagram post.
#2 Jennifer Lopez
Jennifer Lopez (US, English, Spanish) is #2 of 120 US Spanish-speaking creators at 363.6M, 13% of 2.9B (read 12 Oct 2026).
Jennifer Lopez is #9 of the 1,708 creators in the US and #2 here, 13% of 2.9B.
Instagram @jlo 240.1M, 8.4% of 2.9B; Facebook @jenniferlopez 60M, 2.1% of 2.9B; X @JLo 45M, 1.6% of 2.9B; TikTok @jlo 18.5M, 0.6% of 2.9B.
Jennifer Lopez: tagged Music and Movies & TV; -483K (-0.80%) between readings; estimated net worth $400M; $80K+ per Instagram post.
#3 Cardi B
Cardi B (US, English, Spanish) is #3 of 120 US Spanish-speaking creators at 218.1M, 7.6% of 2.9B (read 26 Oct 2026).
Cardi B is #17 of the 1,708 creators in the US and #3 here, 7.6% of 2.9B.
Instagram @iamcardib 160.9M, 5.6% of 2.9B; TikTok @iamcardib 36.6M, 1.3% of 2.9B; YouTube @cardib 20.6M subscribers, 0.7% of 2.9B.
Cardi B: tagged Music and Movies & TV; estimated net worth $120M; $80K+ per Instagram post.
#4 Camila Cabello
Camila Cabello (US, English, Spanish) is #4 of 120 US Spanish-speaking creators at 97M, 3.4% of 2.9B (read 13 Oct 2026).
Camila Cabello is #46 of the 1,708 creators in the US and #4 here, 3.4% of 2.9B.
Instagram @camila_cabello 61.6M, 2.1% of 2.9B; TikTok @camilacabello 18.2M, 0.6% of 2.9B; YouTube @camilacabello 17.2M subscribers, 0.6% of 2.9B.
Camila Cabello: tagged Music; estimated net worth $41M–64M; $80K+ per Instagram post.
Growth among the open Spanish-speaking creators in the US
Jennifer Lopez moved most: -483K (-0.80%), 60.5M to 60M, now 13% of 2.9B; Facebook gave -483K followers.
| Creator | From | To | Change | Change % |
|---|---|---|---|---|
| Jennifer Lopez | 60.5M (19 Sep 2026) | 60M (12 Oct 2026) | -483K | -0.80% |
Spanish-speaking creators in the US by follower tier
1M–10M holds the most US Spanish-speaking creators: 66 (55%) with 391M, 14% of 2.9B, median 5.4M.
By reach, 10M–100M leads: 1.3B from 51 (44% of 2.9B), top open entry Camila Cabello at 97M.
Tier cut-offs in the 2.9B: 100M+ ends at #3 (218.1M), 10M+ ends at #54 (10.1M); #55 has 9.9M.
#1 has 175x the audience of #120 (645M vs 3.7M), median 9.2M.
Of the 2.9B, the largest 12 (10%) hold 61%; the smallest 60 hold 12%, or 333.8M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 3 | 2.5% | 1.2B | 43% | 363.6M | Selena Gomez |
| 10M–100M | 51 | 43% | 1.3B | 44% | 19M | Camila Cabello |
| 1M–10M | 66 | 55% | 391M | 14% | 5.4M | – |
Where Spanish-speaking creators in the US are biggest
US Spanish-speaking creators by biggest platform: Instagram 94, median 8M, 84% of 2.9B; YouTube 16, median 9.8M, 9.7% of 2.9B; TikTok 10, median 10M, 6.5% of 2.9B.
TikTok-first entries are fewer (10) but larger: median 10M, 1.2x the 8M of Instagram.
US Spanish-speaking creators, highest-ranked by platform after Instagram: YouTube at #8 (51M), TikTok at #6 (76.2M).
Open entries by biggest account: Selena Gomez, Jennifer Lopez, Cardi B and Camila Cabello on Instagram.
YouTube: 13% of these US Spanish-speaking creators, 29% of the 1,708 creators in the US.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 94 | 78% | 2.4B | 84% | 8M | Selena Gomez | |
| YouTube | 16 | 13% | 278.8M | 9.7% | 9.8M | – |
| TikTok | 10 | 8.3% | 187M | 6.5% | 10M | – |
Spanish-speaking creators in the US by niche
Niche tags on US Spanish-speaking creators: Movies & TV 77 (77% of 2.9B), Music 48 (74% of 2.9B), Lifestyle 39 (14% of 2.9B); 84 carry two or more, 70%.
Largest median: Fitness & Health at 15.3M; smallest: Comedy at 5.8M, 2.6x apart.
US Spanish-speaking creators, highest-ranked by tag: Movies & TV #1 (645M), Music #1 (645M), Lifestyle #6 (76.2M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Movies & TV | 77 | 64% | 2.2B | 77% | 9.3M | Selena Gomez |
| Music | 48 | 40% | 2.1B | 74% | 12.7M | Selena Gomez |
| Lifestyle | 39 | 33% | 400M | 14% | 6.6M | – |
| Beauty & Fashion | 16 | 13% | 799.3M | 28% | 8.7M | Selena Gomez |
| Comedy | 8 | 6.7% | 65M | 2.3% | 5.8M | – |
| Fitness & Health | 5 | 4.2% | 68.1M | 2.4% | 15.3M | – |
Spanish-speaking creators in the US and nearby lists
US Spanish-speaking creators (120, 2.9B, median 9.2M) against nearby lists: All countries has 16x the creators and a median 2.8x smaller; Finance & Business (all languages) has 46% of the creators and a median 4.5x smaller; All languages (10K–50K) has 29% of the creators and a median 299x smaller.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: All countries | 1,943 | 17.9B | 3.3M | Instagram (69%) |
| Niche: Finance & Business (all languages) | 55 | 451.4M | 2M | YouTube (45%) |
| Language: All languages (10K–50K) | 35 | 1.1M | 30.8K | Instagram (51%) |
| Platform: Instagram (all languages) | 988 | 17.8B | 4.5M | Instagram (100%) |
How brands use the Spanish-speaking creators in the US list
$74K – $180K per Instagram post at the US Spanish-speaking creators median of 9.2M; five near that median, 46M combined, plan at $370K–900K.
#1 Selena Gomez (645M) plans at $80K+ per post, 70x the 9.2M median audience.
Of the 2.9B: 1M–10M holds 14% (66 creators); 10M+ holds 86% (54 creators).
How the Spanish-speaking creators in the US list is built
120 published profiles match: base country US, posting in Spanish. Selena Gomez leads on combined reach (645M); #120 has 3.7M. A second language appears on 103 of the 120, English on 103. Selena Gomez's count is from 21 Sep 2026 and Cardi B's from 26 Oct 2026, 34 days apart.
FAQs about Spanish-speaking creators in the US
How big are Spanish-speaking creators in the US?
120 US Spanish-speaking creators, median 9.2M: 10M+ 54 (86% of 2.9B), 1M–10M 66 (14% of 2.9B).
Which band holds most Spanish-speaking creators in the US?
1M–10M: 66 of 120 US Spanish-speaking creators (55%), 391M of 2.9B.
What does unlocking Spanish-speaking creators in the US add?
Past #4 Camila Cabello (3.4% of 2.9B): #5 at 77.3M to #120 at 3.7M, 1.6B in all; the other 116 US Spanish-speaking creators open for $19, CSV included.
Which niches do Spanish-speaking creators in the US cover?
120 US Spanish-speaking creators: Movies & TV 77 (77% of 2.9B), Music 48 (74% of 2.9B), Lifestyle 39 (14% of 2.9B); 120 carry a niche tag.
Which platforms do Spanish-speaking creators in the US use most?
By largest account, 120 US Spanish-speaking creators: Instagram 94 (Selena Gomez 22%), YouTube 16, TikTok 10; Instagram carries 84% of 2.9B.