As of 12 Oct 2026, Hailey Bieber followers on Instagram total 58.9M and TikTok has 19.5M more.
Beauty and fashion creator from the USA with a global Instagram audience
Hailey Bieber is one of the largest beauty and fashion accounts on Instagram, followed by tens of millions of people worldwide and posting from the USA. Audience sits mainly in the English-speaking market plus a large international following, which makes the account a fit for global launches, awareness campaigns and brand ambassador work.
Updated
Instagram (@haileybieber) holds 75% of Hailey Bieber's 78.4M followers and subscribers (58.9M); next come TikTok 19.5M.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @haileybieber | 58,859,615 followers | 75% | 12 Oct 2026 | |
| TikTok | @haileybieber | 19,500,000 followers | 25% | 13 Oct 2026 |
| Combined | 2 accounts | 78,359,615 | 100% |
How Hailey Bieber's numbers are counted: 58.9M + 19.5M = 78.4M.
Hailey Bieber's contact route, audience split and rate estimates are ready — members see them in one tap.
Hailey Bieber is a prominent American model, media personality, and entrepreneur. Raised in the United States, she established herself in the fashion industry before becoming a leading digital creator. She is widely recognized for her influence in the beauty and wellness sectors.
Her breakthrough occurred through a successful career in professional modeling, appearing in major fashion campaigns and on international magazine covers. Her public profile grew significantly through her presence at high-profile industry events. She successfully transitioned this traditional fame into a massive digital following.
Her content focuses heavily on beauty, fashion, and lifestyle aesthetics, often featuring high-production visuals. She is well-known for sharing skincare routines, makeup tutorials, and behind-the-scenes glimpses of her professional life. Her posts frequently set trends in the global beauty community.
Hailey Bieber is the founder of the successful skincare brand Rhode, which has become a major player in the beauty industry. She has also served as a brand ambassador for global fashion houses such as Saint Laurent and Tiffany & Co. Her business portfolio is built on her authority in the fashion space.
Hailey Bieber co-hosted the television series Drop the Mic and created the YouTube interview series Who’s in My Bathroom? Her online content focuses on beauty, fashion and lifestyle.
Her videos are available on her YouTube channel, with beauty, fashion and lifestyle posts on Instagram. Availability varies by country.
Her Instagram account has approximately 58.8 million followers, making it one of the most-followed U.S. beauty and fashion accounts.
Sources: Wikipedia
Hailey Bieber is worth an estimated $300 million, based on 2025 figures.
Hailey Bieber's money comes from Rhode skincare (sold to e.l.f. Beauty), modeling and brand endorsements.
e.l.f. Beauty agreed to buy her brand Rhode in May 2025 in a deal worth up to $1B.
Brand deals pay Hailey Bieber $80K+ for a single Instagram post.
#11 of 66 creators from the USA by net worth: Hailey Bieber sits behind Stephen Curry ($350 million) and ahead of Kevin Hart ($300 million).
Sources: Celebrity Net Worth · Wikipedia
Compare: Stephen Curry net worth · Kevin Hart net worth
$80K+ is the starting budget for one Instagram post with Hailey Bieber (78.4M followers); usage rights and exclusivity add to it.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Hailey Bieber next to fellow beauty & fashion creators from the USA: Gigi Hadid (74.7M), Huda Kattan (73.2M) and James Charles (88.2M).
Hailey Bieber is #2 of the 4: 9.8M behind James Charles and 3.6M ahead of Gigi Hadid.
Instagram (@haileybieber) holds 75% of Hailey Bieber's audience; Gigi Hadid and Huda Kattan are also biggest on Instagram, while James Charles is biggest on TikTok.
Hailey Bieber posts in English, like Gigi Hadid, Huda Kattan and James Charles.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Hailey Bieber | USA | Instagram (58.9M) | 78,359,615 | 13 Oct 2026 |
| Gigi Hadid | USA | Instagram (73.5M) | 74,716,628 | 13 Oct 2026 |
| Huda Kattan | USA | Instagram (56.2M) | 73,186,046 | 26 Oct 2026 |
| James Charles | USA | TikTok (39.2M) | 88,162,339 | 12 Oct 2026 |
Hailey Bieber's Fan Score is 9.1. Profile depth leads at 10.0; platform presence trails at 8.0.
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As of 13 Oct 2026, Hailey Bieber has 78.4M followers and subscribers: Instagram @haileybieber 58.9M and TikTok @haileybieber 19.5M, 78,359,615 in all.
Hailey Bieber (78.4M followers) is worth about $300M, based on 2025 figures. Hailey Bieber earns from Rhode skincare (sold to e.l.f. Beauty) and modeling.
In 2014, Hailey Bieber started modelling professionally; her first commercial campaign was for French Connection and she made her runway debut for Topshop and Sonia Rykiel. Hailey Bieber's Instagram account @haileybieber has 58.9M followers as of 12 Oct 2026.
Hailey Bieber's business is Rhode. She founded the skincare brand Rhode in 2022; e.l.f. Beauty agreed to buy it in May 2025 in a deal worth up to $1 billion.
Instagram, where @haileybieber has 58.9M followers: 75% of Hailey Bieber's 78.4M. TikTok follows with 19.5M on @haileybieber.
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3 CreatorFanBase rankings list Hailey Bieber; the best placing is #8 of 120.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top beauty and fashion creators on Instagram | #8 | 120 |
| Top Instagram influencers in the United States | #35 | 120 |
| Most-followed creators on Instagram | #81 | 120 |
See all 120 creators in Top beauty and fashion creators on Instagram
