Beauty & Fashion influencers with 10M–1B followers in the US
How many 10M–1B beauty influencers in the US are on CreatorFanBase? 19, and as of 21 Sep 2026, Selena Gomez leads them at 645M combined followers and subscribers; Kylie Jenner follows at 492M.
Updated
- Category
- Beauty & Fashion
- Country
- USA
- Total reach
- 10M–1B
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Beauty & Fashion influencers with 10M–1B followers in the US: the top 4
Selena Gomez
Singer, actor and founder of Rare Beauty
Kylie Jenner
Beauty mogul and reality TV star
Kim Kardashian
Entrepreneur, reality star and SKIMS founder
Kendall Jenner
Supermodel and 818 Tequila founder
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Beauty and fashion creators with 10M–1B followers in the US: 19 creators, median audience 24.5M followers.
- By platform
- Instagram (12) · YouTube (4) · TikTok (3)
- By follower size
- 10M–100M (15) · 100M+ (4)
- Top languages
- English (19) · Spanish (3) · Farsi (1) · Russian (1)
- Top countries
- USA (19)
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Which beauty and fashion influencers in the US have 10M to 1B followers?
- 1.Selena Gomez645M followers
- 2.Kylie Jenner492M followers
- 3.Kim Kardashian465.6M followers
- 4.Kendall Jenner314.7M followers
Beauty and fashion creators with 10M–1B followers in the US: what the data shows
- Inside 10M–1B, 3 of 19 sit above 327.5M; 645M is the highest and 10.2M the lowest.
- Selena Gomez, #1 here, also tops all 155 beauty and fashion creators in the US.
- Selena Gomez, Kylie Jenner, Kim Kardashian and Kendall Jenner hold 84% of the 2.3B that all 19 reach combined.
The open beauty and fashion creators with 10M–1B followers in the US, one by one
The 4 open entries hold 1.9B of the 2.3B (84%); the unlock adds 374M from 15 more, median 17M.
#1 Selena Gomez
Selena Gomez (US, English, Spanish) is #1 of 19 10M–1B US beauty and fashion creators at 645M, 28% of 2.3B (read 21 Sep 2026).
Selena Gomez is #1 of the 155 beauty and fashion creators in the US and #1 here, 28% of 2.3B.
Instagram @selenagomez 403.3M, 18% of 2.3B; Facebook @Selena 84.3M, 3.7% of 2.3B; X @selenagomez 63M, 2.7% of 2.3B; TikTok @selenagomez 58.6M, 2.6% of 2.3B.
Selena Gomez: tagged Music and Movies & TV; estimated net worth $700M; $80K+ per Instagram post.
#2 Kylie Jenner
Kylie Jenner (US, English) is #2 of 19 10M–1B US beauty and fashion creators at 492M, 21% of 2.3B (read 26 Oct 2026).
Kylie Jenner is #2 of the 155 beauty and fashion creators in the US and #2 here, 21% of 2.3B.
Instagram @kyliejenner 381M, 17% of 2.3B; TikTok @kyliejenner 59.6M, 2.6% of 2.3B; X @KylieJenner 39M, 1.7% of 2.3B; YouTube @kyliejenner 12.4M subscribers, 0.5% of 2.3B.
Kylie Jenner: tagged Beauty & Fashion and Lifestyle; +300K (+2.5%) between readings; estimated net worth $670M; $80K+ per Instagram post.
#3 Kim Kardashian
Kim Kardashian (US, English) is #3 of 19 10M–1B US beauty and fashion creators at 465.6M, 20% of 2.3B (read 21 Sep 2026).
Kim Kardashian is #3 of the 155 beauty and fashion creators in the US and #3 here, 20% of 2.3B.
Instagram @kimkardashian 344M, 15% of 2.3B; X @KimKardashian 74M, 3.2% of 2.3B; Facebook @KimKardashian 34.3M, 1.5% of 2.3B; TikTok @kimkardashian 11.3M, 0.5% of 2.3B.
Kim Kardashian: tagged Beauty & Fashion and Lifestyle; estimated net worth $1900M; $80K+ per Instagram post.
#4 Kendall Jenner
Kendall Jenner (US, English) is #4 of 19 10M–1B US beauty and fashion creators at 314.7M, 14% of 2.3B (read 21 Sep 2026).
Kendall Jenner is #5 of the 155 beauty and fashion creators in the US and #4 here, 14% of 2.3B.
Instagram @kendalljenner 277.6M, 12% of 2.3B; X @KendallJenner 30M, 1.3% of 2.3B; TikTok @kendalljenner 7.1M, 0.3% of 2.3B.
Kendall Jenner: tagged Beauty & Fashion and Lifestyle; estimated net worth $150M; $80K+ per Instagram post.
Growth among the open beauty and fashion creators with 10M–1B followers in the US
Kylie Jenner moved most: +300K (+2.5%), 12.1M to 12.4M, now 21% of 2.3B; YouTube gave +300K subscribers.
| Creator | From | To | Change | Change % |
|---|---|---|---|---|
| Kylie Jenner | 12.1M (17 Sep 2026) | 12.4M (26 Oct 2026) | +300K | +2.5% |
Beauty and fashion creators with 10M–1B followers in the US by follower tier
10M–28M holds the most 10M–1B US beauty and fashion creators: 10 (53%) with 149.5M, 6.5% of 2.3B, median 13.3M.
By reach, 230M–645M leads: 1.9B from 4 (84% of 2.3B), top open entry Selena Gomez at 645M.
Tier cut-offs in the 2.3B: 100M+ ends at #4 (314.7M); #5 has 56.9M.
#1 has 63x the audience of #19 (645M vs 10.2M), median 24.5M.
Of the 2.3B, the largest 2 (11%) hold 50%; the smallest 9 hold 5.5%, or 125M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 230M–645M | 4 | 21% | 1.9B | 84% | 478.8M | Selena Gomez |
| 28M–80M | 5 | 26% | 224.5M | 9.8% | 44.7M | – |
| 10M–28M | 10 | 53% | 149.5M | 6.5% | 13.3M | – |
Where beauty and fashion creators with 10M–1B followers in the US are biggest
10M–1B US beauty and fashion creators by biggest platform: Instagram 12, median 29.8M, 91% of 2.3B; YouTube 4, median 20.8M, 4% of 2.3B; TikTok 3, median 47.7M, 5.2% of 2.3B.
TikTok-first entries are fewer (3) but larger: median 47.7M, 1.6x the 29.8M of Instagram.
10M–1B US beauty and fashion creators, highest-ranked by platform after Instagram: YouTube at #9 (36.5M), TikTok at #5 (56.9M).
Open entries by biggest account: Selena Gomez, Kylie Jenner, Kim Kardashian and Kendall Jenner on Instagram.
YouTube: 21% of these 10M–1B US beauty and fashion creators, 24% of the 155 beauty and fashion creators in the US.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 12 | 63% | 2.1B | 91% | 29.8M | Selena Gomez | |
| YouTube | 4 | 21% | 92.2M | 4% | 20.8M | – |
| TikTok | 3 | 16% | 119.8M | 5.2% | 47.7M | – |
Other niches among beauty and fashion creators with 10M–1B followers in the US
Second tags on 10M–1B US beauty and fashion creators: Lifestyle 9 (60% of 2.3B), Movies & TV 5 (34% of 2.3B), Comedy 1 (0.6% of 2.3B); 15 of 19 carry one, 79%.
Largest median: Movies & TV at 44.7M; smallest: Lifestyle at 20.9M, 2.1x apart.
10M–1B US beauty and fashion creators, highest-ranked by tag: Lifestyle #2 (492M), Movies & TV #1 (645M), Comedy #14 (14.2M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Lifestyle | 9 | 47% | 1.4B | 60% | 20.9M | Kylie Jenner |
| Movies & TV | 5 | 26% | 783.4M | 34% | 44.7M | Selena Gomez |
| Comedy | 1 | 5.3% | 14.2M | 0.6% | 14.2M | – |
| Music | 1 | 5.3% | 645M | 28% | 645M | Selena Gomez |
Languages among beauty and fashion creators with 10M–1B followers in the US
10M–1B US beauty and fashion creators, by language: English 19 (100% of 2.3B), Spanish 3 (30% of 2.3B), Farsi 1 (0.5% of 2.3B); 5 post in two or more, 26%.
| Language | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| English | 19 | 100% | 2.3B | 100% | 24.5M | Selena Gomez |
| Spanish | 3 | 16% | 679.7M | 30% | 24.5M | Selena Gomez |
| Farsi | 1 | 5.3% | 11.6M | 0.5% | 11.6M | – |
| Russian | 1 | 5.3% | 12.2M | 0.5% | 12.2M | – |
Beauty and fashion creators with 10M–1B followers in the US and nearby lists
10M–1B US beauty and fashion creators (19, 2.3B, median 24.5M) against nearby lists: UK (any size) has 3.5x the creators and a median 19x smaller; Comedy has 4.8x the creators and a median 1.1x smaller; Instagram (all niches, any size) has 52x the creators and a median 5.5x smaller.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: UK (any size) | 66 | 258M | 1.3M | Instagram (61%) |
| Niche: Comedy | 92 | 4.3B | 21.9M | YouTube (38%) |
| Platform: Instagram (all niches, any size) | 988 | 17.8B | 4.5M | Instagram (100%) |
| Size: 1M–10M | 89 | 354.3M | 3M | Instagram (62%) |
How brands use the beauty and fashion creators with 10M–1B followers in the US list
$80K+ per Instagram post at the 10M–1B US beauty and fashion creators median of 24.5M.
#1 Selena Gomez (645M) plans at $80K+ per post, 26x the 24.5M median audience.
How the beauty and fashion creators with 10M–1B followers in the US list is built
19 published profiles match: base country US, tagged Beauty & Fashion, 10M–1B combined followers. Selena Gomez leads on combined reach (645M); #19 has 10.2M. 1 of the 19 sits within 10% of the 10M/1B edges, the closest at 10.2M. Kylie Jenner (492M, read 26 Oct 2026) and Kim Kardashian (465.6M) are 5% apart, so Kim Kardashian can pass Kylie Jenner on the next count.
How the 19 beauty and fashion creators with 10M–1B followers in the US are counted
FAQs about beauty and fashion creators with 10M–1B followers in the US
How are beauty and fashion creators with 10M–1B followers in the US spread by size?
19 10M–1B US beauty and fashion creators, 2.3B combined: median 24.5M, middle half 12.4M–56.9M, top 645M, floor 10.2M.
Which platforms do beauty and fashion creators with 10M–1B followers in the US use most?
By largest account, 19 10M–1B US beauty and fashion creators: Instagram 12 (Selena Gomez 28%), YouTube 4, TikTok 3; Instagram carries 91% of 2.3B.
What does unlocking beauty and fashion creators with 10M–1B followers in the US add?
Past #4 Kendall Jenner (14% of 2.3B): #5 at 56.9M to #19 at 10.2M, 374M in all; the other 15 10M–1B US beauty and fashion creators open for $19, CSV included.
Which other niches do beauty and fashion creators with 10M–1B followers in the US cover?
19 10M–1B US beauty and fashion creators: Lifestyle 9 (60% of 2.3B), Movies & TV 5 (34% of 2.3B), Comedy 1 (0.6% of 2.3B); 15 carry a second niche.
Which beauty and fashion creators with 10M–1B followers in the US are open to everyone?
#1 Selena Gomez 645M = 28%; #2 Kylie Jenner 492M = 21%; #3 Kim Kardashian 465.6M = 20%; #4 Kendall Jenner 314.7M = 14%: 84% of the 2.3B that 19 10M–1B US beauty and fashion creators reach.