Finance & Business influencers in the US
As of 26 Oct 2026, Stokes Twins is #1 of 56 finance influencers in the US listed on CreatorFanBase, holding 180.1M combined followers and subscribers; Ben Azelart is #2 at 51.7M, less than half of Stokes Twins's count.
Updated
- Category
- Finance & Business
- Country
- USA
More creators match. Unlock the full list to see them.
Finance & Business influencers in the US: the top 4
Stokes Twins
Finance & Business group account from the USA
Ben Azelart
Finance & Business creator from the USA
Josh Richards
Founder of CrossCheck Studios and GP at Animal Capital with $15M AUM.
Gary Vaynerchuk
A serial entrepreneur, investor, author, and speaker focused on digital marketing and business.
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Finance creators in the US: 56 creators, median audience 1.9M followers.
- By platform
- YouTube (25) · Instagram (21) · TikTok (10)
- By follower size
- 10K–50K (1) · 50K–100K (2) · 100K–500K (7) · 500K–1M (1) · 1M–5M (34) · 5M–10M (4) · 10M–100M (6) · 100M+ (1)
- Top languages
- English (56) · Spanish (1)
- Top countries
- USA (56)
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Who are the top finance influencers in the US?
- 1.Stokes Twins180.1M followers
- 2.Ben Azelart51.7M followers
- 3.Josh Richards32.2M followers
- 4.Gary Vaynerchuk27.6M followers
Largest finance creators in the US
These are the largest finance creators in the US on the current list, using each profile's newest platform readings. Combined means the sum of those readings. It is the figure to use when you place someone in this band.
| Network | Audience | Last checked |
|---|---|---|
| TikTok (@joshrichards) | 24,700,000 followers | 13 Oct 2026 |
| Instagram (@joshrichards) | 5,464,376 followers | 13 Oct 2026 |
| YouTube (@joshrichards) | 2,040,000 subscribers | 13 Oct 2026 |
Josh Richards — Josh Richards is a Canadian-born media personality, entrepreneur, and venture capitalist based in the United States. TikTok @joshrichards had 24,700,000 followers on 13 Oct 2026. Also Instagram @joshrichards had 5,464,376 followers on 13 Oct 2026; YouTube @joshrichards had 2,040,000 subscribers on 13 Oct 2026. Combined: 32,204,376.
Gary Vaynerchuk — Gary Vaynerchuk, often known as GaryVee, is a Belarusian-American entrepreneur, author, and highly sought-after public speaker. TikTok @garyvee had 15,500,000 followers on 13 Oct 2026. Also Instagram @garyvee had 12,078,626 followers on 13 Oct 2026. Combined: 27,578,626.
Stay Wild — Stay Wild is a prominent American YouTube channel that focuses on the intersection of finance, business, and high-energy entertainment. YouTube @staywild- had 26,000,000 subscribers on 26 Oct 2026. Combined: 26,000,000.
The order and the counts are on finance creators in the US.
Finance creators in the US: what the data shows
- Stokes Twins is #1 here but #24 among all 1,708 creators in the US.
- Stokes Twins, Ben Azelart, Josh Richards and Gary Vaynerchuk hold 65% of the 451.4M that all 56 reach combined.
- These 56 are 19% of the 291 finance creators.
- The median here, 1.9M, is 1.7x the 1.1M median of 291 finance creators.
The open finance creators in the US, one by one
The 4 open entries hold 291.6M of the 451.4M (65%); the unlock adds 159.8M from 52 more, median 1.7M.
#1 Stokes Twins
Stokes Twins (US, English) is #1 of 56 US finance creators at 180.1M, 40% of 451.4M (read 26 Oct 2026).
Stokes Twins is #24 of the 1,708 creators in the US and #1 here, 40% of 451.4M.
YouTube @stokestwins 149M subscribers, 33% of 451.4M; TikTok @stokestwins 31.1M, 6.9% of 451.4M.
Stokes Twins: tagged Finance & Business; +1M (+0.68%) between readings; $120K+ per YouTube post.
#2 Ben Azelart
Ben Azelart (US, English) is #2 of 56 US finance creators at 51.7M on YouTube @benazelart, 11% of 451.4M (read 26 Oct 2026).
Ben Azelart is #102 of the 1,708 creators in the US and #2 here, 11% of 451.4M.
Ben Azelart: tagged Finance & Business; +200K (+0.39%) between readings; estimated net worth $20M; $120K+ per YouTube post.
#3 Josh Richards
Josh Richards (US, English) is #3 of 56 US finance creators at 32.2M, 7.1% of 451.4M (read 13 Oct 2026).
Josh Richards is #177 of the 1,708 creators in the US and #3 here, 7.1% of 451.4M.
TikTok @joshrichards 24.7M, 5.5% of 451.4M; Instagram @joshrichards 5.5M, 1.2% of 451.4M; YouTube @joshrichards 2M subscribers, 0.5% of 451.4M.
Josh Richards: tagged Movies & TV and Finance & Business; estimated net worth $15M–24M; $50K+ per TikTok post.
#4 Gary Vaynerchuk
Gary Vaynerchuk (US, English) is #4 of 56 US finance creators at 27.6M, 6.1% of 451.4M (read 13 Oct 2026).
Gary Vaynerchuk is #210 of the 1,708 creators in the US and #4 here, 6.1% of 451.4M.
TikTok @garyvee 15.5M, 3.4% of 451.4M; Instagram @garyvee 12.1M, 2.7% of 451.4M.
Gary Vaynerchuk: tagged Education and Finance & Business; estimated net worth $13M–21M; $50K+ per TikTok post.
Growth among the open finance creators in the US
Stokes Twins moved most: +1M (+0.68%), 148M to 149M, now 40% of 451.4M; YouTube gave +1M subscribers.
Ben Azelart follows: +200K (+0.39%) to 51.7M, 11% of 451.4M.
| Creator | From | To | Change | Change % |
|---|---|---|---|---|
| Stokes Twins | 148M (12 Oct 2026) | 149M (26 Oct 2026) | +1M | +0.68% |
| Ben Azelart | 51.5M (28 Sep 2026) | 51.7M (26 Oct 2026) | +200K | +0.39% |
Finance creators in the US by follower tier
1M–10M holds the most US finance creators: 38 (68%) with 105.9M, 23% of 451.4M, median 2.2M.
By reach, 100M+ leads: 180.1M from 1 (40% of 451.4M), top open entry Stokes Twins at 180.1M.
Tier cut-offs in the 451.4M: 100M+ ends at #1 (180.1M), 10M+ ends at #7 (10.6M), 1M+ ends at #45 (1M), 100K+ ends at #53 (101K); #54 has 58.4K.
#1 has 3699x the audience of #56 (180.1M vs 48.7K), median 1.9M.
Of the 451.4M, the largest 6 (11%) hold 74%; the smallest 28 hold 5.9%, or 26.6M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 1 | 1.8% | 180.1M | 40% | 180.1M | Stokes Twins |
| 10M–100M | 6 | 11% | 162.6M | 36% | 26.8M | Ben Azelart |
| 1M–10M | 38 | 68% | 105.9M | 23% | 2.2M | – |
| 500K–1M | 1 | 1.8% | 501.9K | 0.1% | 501.9K | – |
| 100K–500K | 7 | 13% | 2.2M | 0.5% | 369.4K | – |
| 10K–100K | 3 | 5.4% | 160.7K | 0.1% | 53.6K | – |
Where finance creators in the US are biggest
US finance creators by biggest platform: YouTube 25, median 2.5M, 70% of 451.4M; Instagram 21, median 1.7M, 14% of 451.4M; TikTok 10, median 1.4M, 16% of 451.4M.
US finance creators, highest-ranked by platform after YouTube: Instagram at #6 (14.5M), TikTok at #3 (32.2M).
Open entries by biggest account: Stokes Twins and Ben Azelart on YouTube; Josh Richards and Gary Vaynerchuk on TikTok.
Instagram: 38% of these US finance creators, 58% of the 1,708 creators in the US.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| YouTube | 25 | 45% | 315.2M | 70% | 2.5M | Stokes Twins |
| 21 | 38% | 64M | 14% | 1.7M | – | |
| TikTok | 10 | 18% | 72.3M | 16% | 1.4M | Josh Richards |
Other niches among finance creators in the US
Second tags on US finance creators: Education 30 (29% of 451.4M), Movies & TV 6 (9.7% of 451.4M), Lifestyle 2 (1.7% of 451.4M); 38 of 56 carry one, 68%.
Largest median: Lifestyle at 3.9M; smallest: Movies & TV at 2.5M, 1.5x apart.
US finance creators, highest-ranked by tag: Education #4 (27.6M), Movies & TV #3 (32.2M), Lifestyle #10 (6.3M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Education | 30 | 54% | 128.9M | 29% | 2.7M | Gary Vaynerchuk |
| Movies & TV | 6 | 11% | 43.8M | 9.7% | 2.5M | Josh Richards |
| Lifestyle | 2 | 3.6% | 7.7M | 1.7% | 3.9M | – |
Languages among finance creators in the US
US finance creators, by language: English 56 (100% of 451.4M), Spanish 1 (1.1% of 451.4M); 1 post in two or more, 1.8%.
English is on 100% here and 52% of the 291 finance creators.
| Language | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| English | 56 | 100% | 451.4M | 100% | 1.9M | Stokes Twins |
| Spanish | 1 | 1.8% | 5.2M | 1.1% | 5.2M | – |
Finance creators in the US and nearby lists
US finance creators (56, 451.4M, median 1.9M) against nearby lists: All countries has 5.2x the creators and a median 1.7x smaller; Gaming has 1.8x the creators and a median 2.4x larger; Instagram (all niches) has 18x the creators and a median 2.4x larger.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: All countries | 291 | 938M | 1.1M | Instagram (55%) |
| Niche: Gaming | 99 | 1.9B | 4.6M | YouTube (80%) |
| Platform: Instagram (all niches) | 988 | 17.8B | 4.5M | Instagram (100%) |
| Size: 10K–50K (all niches) | 35 | 1.1M | 30.8K | Instagram (51%) |
How brands use the finance creators in the US list
$23K – $57K per YouTube post at the US finance creators median of 1.9M; five near that median, 9.5M combined, plan at $115K–285K.
#1 Stokes Twins (180.1M) plans at $120K+ per post, 95x the 1.9M median audience.
Of the 451.4M: under 1M holds 0.6% (11 creators); 1M–10M holds 23% (38 creators); 10M+ holds 76% (7 creators).
How the finance creators in the US list is built
56 published profiles match: base country US, tagged Finance & Business. Stokes Twins leads on combined reach (180.1M); #56 has 48.7K. 38 of the 56 share a second niche tag; Education leads with 30. Josh Richards's count is from 13 Oct 2026 and Stokes Twins's from 26 Oct 2026, 13 days apart.
FAQs about finance creators in the US
How big are finance creators in the US?
Median 1.9M, middle half 1.1M–4.2M, across 56 US finance creators; 7 at 10M+ (342.7M, 76%), 38 at 1M–10M (105.9M, 23%), 8 at 100K–1M (2.7M, 0.6%) and 3 under 100K (160.7K, 0.1%).
Which platforms do finance creators in the US use most?
451.4M across 56 US finance creators: YouTube 70% from 25 (top Stokes Twins 40%); Instagram 14% from 21; TikTok 16% from 10 (top Josh Richards 7.1%).
Which band holds most finance creators in the US?
38 at 1M–10M, 68% of 56 US finance creators and 23% of 451.4M; range 7.7M–1M.
What does unlocking finance creators in the US add?
The four open cards end at 6.1% of 451.4M, with Gary Vaynerchuk (27.6M). US finance creators #5 to #56 (26M to 48.7K, 35% of 451.4M) open for $19, CSV included.
Which other niches do finance creators in the US cover?
Education for 30 of 56; Movies & TV for 6 of 56; Lifestyle for 2 of 56 US finance creators, holding 29%, 9.7%, 1.7% of 451.4M.