Spanish beauty and fashion creators & influencers

The full list is in the database. Browse every niche and country in the CreatorFanBase creators directory, and more guides are on the CreatorFanBase blog. The table shows each creator's main platform only.

Why is Selena Gomez on a Spanish beauty list?

Selena Gomez is an American singer and actor who also posts in Spanish. She founded the makeup brand Rare Beauty in 2020. Her Instagram had 402,407,482 followers on 31 October 2026. She ranks first because the list uses language, not country. Brands that want a creator who lives in Spain should start with Georgina Rodríguez.

Who is Georgina Rodríguez?

Georgina Rodríguez is a model and businesswoman who grew up in Jaca, in northern Spain. Her Instagram had 77,891,523 followers on 31 October 2026, and Instagram is her only tracked network. She is the largest Spain-based profile on this list.

If you want the top beauty influencers in Spain on Instagram, filter the list by country. Two Spain-based names lead the public preview:

• Georgina Rodríguez: 77.9M, model and fashion creator.
• Ester Expósito: 25M, actor known for the Netflix series Élite, also tagged Movies & TV.
• Smaller Spain-based creators: in the full list, from micro makeup artists to mid-tier skincare reviewers.

Instagram is the main stage for beauty influencers Spain brands work with. Reels show makeup tutorials, product hauls and get-ready-with-me videos. Stories carry swipe-up links and discount codes.

Spanish-language list or Spain-only list?

This is the most important choice on the page. A Spanish-language list reaches about 500 million native speakers in more than 20 countries. A Spain-only list reaches one market with its own prices, shops and slang. If your product ships only in Spain, filter by country. If you sell across Latin America and the US Hispanic market, the language list is the right start.

Many brands search for beauty influencers in Madrid and Barcelona. These two cities are the centre of Spain's fashion and beauty industry. Madrid hosts Madrid Fashion Week, and Barcelona hosts the 080 Barcelona Fashion show. Most agencies, PR firms and brand offices are based in one of the two cities, so many creators move there to be close to events.

Profiles list a country, not a city, so you cannot filter by Madrid or Barcelona directly. Instead, check a creator's bio and recent posts for location. Events, store openings and city guides are good clues. For a launch event, pick creators who already live in the city, since travel adds cost and time.

Skincare is one of the fastest-moving parts of the market. Spanish skincare influencers for brands often have medical or science training, such as dermatologists and pharmacists, or they are long-time beauty fans who test products for weeks. Their content includes routines, ingredient explainers and before-and-after results.

Common skincare formats include:

• Morning and night routines: step-by-step product order.
• Ingredient explainers: what retinol, niacinamide or SPF actually do.
• Long-term tests: a product used for four weeks with honest results.
• Dupes and comparisons: cheaper products against luxury ones.

Skincare buyers want proof. A creator who uses a product for a month and shares honest results sells more than one who posts a single photo. Ask for a longer test period and a follow-up post. If the creator is a health professional, check that their claims follow local rules on medical advertising.

Are there Spanish speaking beauty youtubers?

Yes. Spanish speaking beauty youtubers post long tutorials, reviews and product tests, especially in Mexico and Colombia. YouTube is smaller than Instagram on this list, but videos keep getting views for years through search. Search on YouTube favours clear titles, so a tutorial named after a product can bring buyers long after launch. Ask creators to put your product name in the video title and description when they agree to a review.

Here is how to work with beauty influencers in Spain, step by step:

1. Choose your market. Spain only, Latin America, the US Hispanic market, or all three.
2. Filter by country and language. Use both filters for a Spain-only campaign.
3. Pick a tier. Mega names give reach; micro creators give trust and lower cost.
4. Check engagement. Look at comments on recent posts, not only follower count.
5. Agree the brief. Product, key claims, timing, discount code and disclosure.
6. Follow Spanish ad rules. Spain's Autocontrol self-regulation body has a code of conduct on influencers in advertising. Paid posts must be clearly marked, for example with #publicidad.
7. Measure sales. Use a separate code for each creator.

What do Spanish beauty creators charge?

Prices depend on tier, platform and usage rights. Our guide on how much influencers charge gives sourced ranges by follower tier. Mega names on this list work through agents and set their own fees.

Beauty and fashion share one category here, but the creators differ. Spanish fashion influencers post outfits, street style and brand campaigns. Beauty creators post makeup, skincare and hair. Many do both. If your product is a lipstick, a fashion-first model may give reach but less trust than a makeup artist. Our guide to fashion influencers for brands covers the fashion side.

This list joins the Beauty & Fashion category with the Spanish language tag in the CreatorFanBase database. Combined reach adds followers and subscribers on every tracked platform. Each count comes from the platform's public data on the date shown. We remove duplicates. A creator can appear on more than one list if they post in several languages. Celebrities like Selena Gomez appear because they are tagged Beauty & Fashion and post in Spanish.