Top finance creators in the US in 2026
As of 26 Oct 2026, Stokes Twins is the most-followed finance creator in the US on CreatorFanBase (55 listed), with 180.1M combined followers and subscribers; Ben Azelart is #2 at 51.7M, less than half of Stokes Twins's count.
Updated
- Category
- Finance & Business
- Country
- USA
More creators match. Unlock the full list to see them.
Who are the top finance and business influencers in the United States in 2026?
- 1Stokes Twins180.1M followers
- 2Ben Azelart51.7M followers
- 3Josh Richards32.2M followers
- 4Gary Vaynerchuk27.6M followers
Limited time only
$1 for the first 3 days of Starter, then $23/mo billed annually unless you cancel. Offer may end anytime.
Start for $1
Full Starter access to filters, profiles and searches, starting today.
$1 for 3 days, then $23/mo billed annually unless you cancel. All payments are final and non-refundable. Refund policy · Terms
Stokes Twins
Finance & Business group account from the USA
Ben Azelart
Finance & Business creator from the USA
Josh Richards
Founder of CrossCheck Studios and GP at Animal Capital with $15M AUM.
Gary Vaynerchuk
A serial entrepreneur, investor, author, and speaker focused on digital marketing and business.
Unlock the full list for $19 or see plans
The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Finance creators in the US: 55 creators, median audience 2M followers.
- By platform
- YouTube (25) · Instagram (20) · TikTok (10)
- By follower size
- 50K–100K (2) · 100K–500K (7) · 500K–1M (1) · 1M–5M (34) · 5M–10M (4) · 10M–100M (6) · 100M+ (1)
- Top languages
- English (55) · Spanish (1)
- Top countries
- USA (55)
Campaign discovery
Unlock the complete top us finance & business creators in 2026
Compare every creator in this ranking with exact reach, verified handles and campaign-ready filters.
- Complete matching results
- Saved shortlists
- Campaign-ready CSV exports
Finance creators in the US: what the data shows
- These 55 are 19% of the 291 finance creators.
- The median here, 2M, is 1.8x the 1.1M median of 291 finance creators.
- Largest accounts among the 55: YouTube 45%, Instagram 36% and TikTok 18%; 1,708 creators in the US split YouTube 29% and Instagram 58%.
- At 2M, the US median sits below the 4.9M of 1,708 creators in the US.
The open finance creators in the US, one by one
The 4 open entries hold 291.6M of the 451.4M (65%); the unlock adds 159.8M from 51 more, median 1.7M.
#1 Stokes Twins
Stokes Twins (US, English) is #1 of 55 US finance creators at 180.1M, 40% of 451.4M (read 26 Oct 2026).
Stokes Twins is #24 of the 1,708 creators in the US and #1 here, 40% of 451.4M.
YouTube @stokestwins 149M subscribers, 33% of 451.4M; TikTok @stokestwins 31.1M, 6.9% of 451.4M.
Stokes Twins: tagged Finance & Business; +1M (+0.68%) between readings; $120K+ per YouTube post.
#2 Ben Azelart
Ben Azelart (US, English) is #2 of 55 US finance creators at 51.7M on YouTube @benazelart, 11% of 451.4M (read 26 Oct 2026).
Ben Azelart is #102 of the 1,708 creators in the US and #2 here, 11% of 451.4M.
Ben Azelart: tagged Finance & Business; +200K (+0.39%) between readings; estimated net worth $20M; $120K+ per YouTube post.
#3 Josh Richards
Josh Richards (US, English) is #3 of 55 US finance creators at 32.2M, 7.1% of 451.4M (read 13 Oct 2026).
Josh Richards is #177 of the 1,708 creators in the US and #3 here, 7.1% of 451.4M.
TikTok @joshrichards 24.7M, 5.5% of 451.4M; Instagram @joshrichards 5.5M, 1.2% of 451.4M; YouTube @joshrichards 2M subscribers, 0.5% of 451.4M.
Josh Richards: tagged Movies & TV and Finance & Business; estimated net worth $15M–24M; $50K+ per TikTok post.
#4 Gary Vaynerchuk
Gary Vaynerchuk (US, English) is #4 of 55 US finance creators at 27.6M, 6.1% of 451.4M (read 13 Oct 2026).
Gary Vaynerchuk is #210 of the 1,708 creators in the US and #4 here, 6.1% of 451.4M.
TikTok @garyvee 15.5M, 3.4% of 451.4M; Instagram @garyvee 12.1M, 2.7% of 451.4M.
Gary Vaynerchuk: tagged Education and Finance & Business; estimated net worth $13M–21M; $50K+ per TikTok post.
Growth among the open finance creators in the US
Stokes Twins moved most: +1M (+0.68%), 148M to 149M, now 40% of 451.4M; YouTube gave +1M subscribers.
Ben Azelart follows: +200K (+0.39%) to 51.7M, 11% of 451.4M.
| Creator | From | To | Change | Change % |
|---|---|---|---|---|
| Stokes Twins | 148M (12 Oct 2026) | 149M (26 Oct 2026) | +1M | +0.68% |
| Ben Azelart | 51.5M (28 Sep 2026) | 51.7M (26 Oct 2026) | +200K | +0.39% |
Finance creators in the US by follower tier
1M–10M holds the most US finance creators: 38 (69%) with 105.9M, 23% of 451.4M, median 2.2M.
By reach, 100M+ leads: 180.1M from 1 (40% of 451.4M), top open entry Stokes Twins at 180.1M.
Tier cut-offs in the 451.4M: 100M+ ends at #1 (180.1M), 10M+ ends at #7 (10.6M), 1M+ ends at #45 (1M), 100K+ ends at #53 (101K); #54 has 58.4K.
#1 has 3360x the audience of #55 (180.1M vs 53.6K), median 2M.
Of the 451.4M, the largest 6 (11%) hold 74%; the smallest 27 hold 5.9%, or 26.5M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 1 | 1.8% | 180.1M | 40% | 180.1M | Stokes Twins |
| 10M–100M | 6 | 11% | 162.6M | 36% | 26.8M | Ben Azelart |
| 1M–10M | 38 | 69% | 105.9M | 23% | 2.2M | – |
| 500K–1M | 1 | 1.8% | 501.9K | 0.1% | 501.9K | – |
| 100K–500K | 7 | 13% | 2.2M | 0.5% | 369.4K | – |
| 10K–100K | 2 | 3.6% | 112K | 0.1% | 56K | – |
Where finance creators in the US are biggest
US finance creators by biggest platform: YouTube 25, median 2.5M, 70% of 451.4M; Instagram 20, median 1.9M, 14% of 451.4M; TikTok 10, median 1.4M, 16% of 451.4M.
US finance creators, highest-ranked by platform after YouTube: Instagram at #6 (14.5M), TikTok at #3 (32.2M).
Open entries by biggest account: Stokes Twins and Ben Azelart on YouTube; Josh Richards and Gary Vaynerchuk on TikTok.
Instagram: 36% of these US finance creators, 58% of the 1,708 creators in the US.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| YouTube | 25 | 45% | 315.2M | 70% | 2.5M | Stokes Twins |
| 20 | 36% | 63.9M | 14% | 1.9M | – | |
| TikTok | 10 | 18% | 72.3M | 16% | 1.4M | Josh Richards |
Other niches among finance creators in the US
Second tags on US finance creators: Education 30 (29% of 451.4M), Movies & TV 5 (9.7% of 451.4M), Lifestyle 2 (1.7% of 451.4M); 37 of 55 carry one, 67%.
Largest median: Lifestyle at 3.9M; smallest: Education at 2.7M, 1.4x apart.
US finance creators, highest-ranked by tag: Education #4 (27.6M), Movies & TV #3 (32.2M), Lifestyle #10 (6.3M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Education | 30 | 55% | 128.9M | 29% | 2.7M | Gary Vaynerchuk |
| Movies & TV | 5 | 9.1% | 43.8M | 9.7% | 3.5M | Josh Richards |
| Lifestyle | 2 | 3.6% | 7.7M | 1.7% | 3.9M | – |
Languages among finance creators in the US
US finance creators, by language: English 55 (100% of 451.4M), Spanish 1 (1.1% of 451.4M); 1 post in two or more, 1.8%.
English is on 100% here and 52% of the 291 finance creators.
| Language | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| English | 55 | 100% | 451.4M | 100% | 2M | Stokes Twins |
| Spanish | 1 | 1.8% | 5.2M | 1.1% | 5.2M | – |
Finance creators in the US and nearby lists
US finance creators (55, 451.4M, median 2M) against nearby lists: All countries has 5.3x the creators and a median 1.8x smaller; Gaming has 1.8x the creators and a median 2.2x larger; Instagram (all niches) has 18x the creators and a median 2.2x larger.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: All countries | 291 | 938M | 1.1M | Instagram (55%) |
| Niche: Gaming | 99 | 1.9B | 4.6M | YouTube (80%) |
| Platform: Instagram (all niches) | 988 | 17.8B | 4.5M | Instagram (100%) |
| Size: 10K–50K (all niches) | 35 | 1.1M | 30.8K | Instagram (51%) |
How brands use the finance creators in the US list
$25K – $62K per YouTube post at the US finance creators median of 2M; five near that median, 10.3M combined, plan at $125K–310K.
#1 Stokes Twins (180.1M) plans at $120K+ per post, 88x the 2M median audience.
Of the 451.4M: under 1M holds 0.6% (10 creators); 1M–10M holds 23% (38 creators); 10M+ holds 76% (7 creators).
How the finance creators in the US list is built
55 published profiles match: base country US, tagged Finance & Business. Stokes Twins leads on combined reach (180.1M); #55 has 53.6K. 37 of the 55 share a second niche tag; Education leads with 30. Josh Richards's count is from 13 Oct 2026 and Stokes Twins's from 26 Oct 2026, 13 days apart.
FAQs about finance creators in the US
Who is #1 among finance creators in the US, and by how much?
#1 among US finance creators: Stokes Twins, 180.1M = 40% of 451.4M; #2 Ben Azelart, 51.7M = 11%; gap 128.4M, 3.5x as many.
How are finance creators in the US ordered?
451.4M over 55 US finance creators, by combined count: 40% for #1 Stokes Twins (180.1M), 2M in the middle, 53.6K at #55.
How much of the 451.4M do the top four finance creators in the US hold?
291.6M for Stokes Twins, Ben Azelart, Josh Richards and Gary Vaynerchuk: 65% of all US finance creators combined (451.4M).
How close are finance creators in the US at the top?
#3 among US finance creators: Josh Richards, 32.2M (7.1% of 451.4M); 19.5M behind Ben Azelart (11%), 147.9M behind Stokes Twins (40%).
What count puts a finance creator in the US in the top 10?
#10 sets the line at 6.3M; #11, 5.2M (1.1%). Top 10 US finance creators: Stokes Twins at 180.1M down to 6.3M, 81% of 451.4M.