Cardi B — Grammy-winning rapper and television personality
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Cardi B

As of 5 Oct 2026, Cardi B followers on Instagram total 160.9M and TikTok has 36.6M more. YouTube adds 20.6M subscribers.

Grammy-winning rapper and television personality

Human
Verified
USA
English, Spanish

Grammy-winning American rapper and television personality. Follower counts are refreshed from public platform data.

Total reach
218.1M
Known for
Grammy-winning rapper and television personality
iamcardib

Updated

Cardi B's audience at a glance

Instagram (@iamcardib) holds 74% of Cardi B's 218.1M followers and subscribers (160.9M); next come TikTok 36.6M and YouTube 20.6M.

PlatformAccountFollowers / subscribersShareAs of
Instagram@iamcardib160,904,985 followers74%5 Oct 2026
TikTok@iamcardib36,600,000 followers17%13 Oct 2026
YouTube@cardib20,600,000 subscribers9%26 Oct 2026
Combined3 accounts218,104,985100%

How Cardi B's numbers are counted: 160.9M + 36.6M + 20.6M = 218.1M.

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Member data

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  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Cardi B

Who is Cardi B? Biography, age and background

Cardi B is a world-renowned American rapper, songwriter, and television personality born and raised in New York City. She first gained significant public attention through her candid and humorous personality on social media before transitioning into the music industry. Her background includes a mix of Caribbean heritage, which she often references in her work and bilingual content.

How Cardi B became famous

Cardi B's breakthrough occurred through her viral videos on social media, which led to a starring role on the reality television show Love & Hip Hop: New York. Her musical career skyrocketed with the release of her debut commercial single 'Bodak Yellow' in 2017. The song's massive success made her a household name and established her as a dominant force in hip hop.

What Cardi B posts

Cardi B's content is a mix of high-glamour music videos, personal updates, and unfiltered commentary on current events. She is well known for her energetic TikTok challenges and behind-the-scenes looks at her life as a mother and superstar. Her best-known videos often feature her signature humor and outspoken nature, which have earned her a massive global following.

Cardi B business ventures, brands and endorsements

Beyond music, Cardi B has launched several successful business ventures, including major fashion collaborations with brands like Fashion Nova and Reebok. She has also served as a brand ambassador for Pepsi and Balenciaga. Her business portfolio extends to the beverage industry and various high-profile partnerships in the beauty and luxury sectors.

Films, TV and signature work

Cardi B released the album Invasion of Privacy and appeared on the reality series Love & Hip Hop: New York. Her film credits include Hustlers and F9.

Where to watch

Her music is available on Spotify and Apple Music, with music videos on her official YouTube channel and updates on Instagram. Availability varies by country.

Awards and milestones

Invasion of Privacy won Best Rap Album at the 2019 Grammy Awards, making Cardi B the first solo woman to win the category.

Cardi B career timeline

  1. Joined the cast of VH1's Love & Hip Hop: New York after building a following with videos on Vine and Instagram.
  2. Bodak Yellow reached number one on the Billboard Hot 100, the first solo song by a female rapper to top the chart since 1998.
  3. Released her debut album Invasion of Privacy, which debuted at number one on the Billboard 200.
  4. Forbes estimated her earnings at $28 million, the youngest act on its highest-paid hip-hop list that year.
  5. Became the first solo woman to win the Grammy Award for Best Rap Album, for Invasion of Privacy.
  6. WAP with Megan Thee Stallion debuted at number one and broke the record for the most streams in a song's first week in the US.
  7. Launched Whipshots, a vodka-infused whipped cream, as a co-owner.

Sources: Wikipedia · Celebrity Net Worth

Cardi B net worth and earnings

Cardi B is worth an estimated $120 million as of 2026.

Cardi B earns through Music catalog and streaming, touring, endorsements and Whipshots and other ventures.

Forbes estimated she earned $28 million in 2019, making her the youngest act on its highest-paid hip-hop list that year.

One sponsored Instagram post with Cardi B is worth $80K+ at 218.1M followers.

By net worth, Cardi B is #19 among 66 creators from the USA we track: behind Logan Paul ($150 million) and ahead of Billie Eilish ($100 million).

Where Cardi B's money comes from

  • Music and touring: Streams and sales of hits such as Bodak Yellow, I Like It and WAP, plus live shows and festival headline slots.
  • Whipshots: Whipshots, the vodka-infused whipped cream she co-owns, launched in December 2021.
  • Endorsements: Campaigns with brands including Reebok and Pepsi.

Sources: Wikipedia

Estimated net worth
$120 million
Per sponsored Instagram post
$80K+
Main income
Music catalog and streaming, touring and endorsements
Net worth rank
#19 of 66

Compare: Logan Paul net worth · Billie Eilish net worth

How we estimate net worth

How much does Cardi B charge per sponsored post?

At 218.1M followers, Cardi B is priced per campaign; $80K+ covers one Instagram post before usage rights.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

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Content and audience

Niche
Music, Movies & TV
Country
USA
Language
English, Spanish
Platforms
Instagram, TikTok, YouTube
Known for
Grammy-winning rapper and television personality
Profile type
Human

How Cardi B compares with similar creators

Billie Eilish (198.4M), Chris Brown (151.7M) and Jennifer Lopez (363.6M) are music creators from the USA to set against Cardi B's 218.1M.

Cardi B is #2 of the 4: 145.5M behind Jennifer Lopez and 19.7M ahead of Billie Eilish.

Instagram (@iamcardib) holds 74% of Cardi B's audience, the same lead platform as Billie Eilish, Chris Brown and Jennifer Lopez.

Cardi B posts in English and Spanish, like Billie Eilish, Chris Brown and Jennifer Lopez.

CreatorCountryBiggest platformFollowers and subscribersAs of
Cardi BUSAInstagram (160.9M)218,104,98526 Oct 2026
Billie EilishUSAInstagram (123.7M)198,447,55113 Oct 2026
Chris BrownUSAInstagram (139.9M)151,709,99013 Oct 2026
Jennifer LopezUSAInstagram (240.1M)363,561,40512 Oct 2026

Cardi B's Fan Score

Cardi B's Fan Score is 9.7. Profile depth leads at 10.0; platform presence trails at 9.0.

Audience reach9.9 / 10
Platform presence9.0 / 10
Profile depth10.0 / 10

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Working with Cardi B

Reach Cardi B through @iamcardib on Instagram, @iamcardib on TikTok and @cardib on YouTube. How brands approach Cardi B and similar creators.

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FAQs about Cardi B

How many followers does Cardi B have?

As of 26 Oct 2026, Cardi B has 218.1M followers and subscribers: Instagram @iamcardib 160.9M, TikTok @iamcardib 36.6M and YouTube @cardib 20.6M, 218,104,985 in all.

What is Cardi B's net worth?

Cardi B (218.1M followers) is worth about $120M in 2026. Cardi B earns from Music catalog and streaming and touring.

When did Cardi B start making music?

In 2015, Cardi B joined the cast of VH1's Love & Hip Hop: New York after building a following with videos on Vine and Instagram. Cardi B's Instagram account @iamcardib has 160.9M followers as of 5 Oct 2026.

What businesses does Cardi B own?

Cardi B's business is Whipshots. Whipshots, the vodka-infused whipped cream she co-owns, launched in December 2021.

Which platform is Cardi B biggest on?

Instagram, where @iamcardib has 160.9M followers: 74% of Cardi B's 218.1M. TikTok follows with 36.6M on @iamcardib.