Education influencers in the US
As of 13 Oct 2026, National Geographic is #1 of 120 education influencers in the US listed on CreatorFanBase, holding 304.6M combined followers and subscribers; NASA is #2 at 121.5M, less than half of National Geographic's count.
Updated
- Category
- Education
- Country
- USA
More creators match. Unlock the full list to see them.
Education influencers in the US: the top 4
National Geographic
Science and exploration
NASA
Space agency
Mark Rober
Engineer-turned-science creator
Michelle Obama
Former First Lady of the United States, author and advocate for education and health.
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What's in the full list
Education creators in the US: 120 creators, median audience 5.2M followers.
- By platform
- YouTube (79) · Instagram (31) · TikTok (10)
- By follower size
- 1M–5M (58) · 5M–10M (29) · 10M–100M (31) · 100M+ (2)
- Top languages
- English (113) · Spanish (8) · Hindi (2) · Bengali (1) · Portuguese (1)
- Top countries
- USA (120)
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Who are the top education influencers in the US?
- 1.National Geographic304.6M followers
- 2.NASA121.5M followers
- 3.Mark Rober91.8M followers
- 4.Michelle Obama58M followers
Education creators in the US: what the data shows
- National Geographic is #1 here but #14 among all 1,708 creators in the US.
- National Geographic, NASA, Mark Rober and Michelle Obama hold 36% of the 1.6B that all 120 reach combined.
- These 120 are 12% of the 968 education creators.
- The median here, 5.2M, is 2.5x the 2M median of 968 education creators.
The open education creators in the US, one by one
The 4 open entries hold 575.9M of the 1.6B (36%); the unlock adds 1B from 116 more, median 5M.
#1 National Geographic
National Geographic (US, English) is #1 of 120 US education creators at 304.6M, 19% of 1.6B (read 13 Oct 2026).
National Geographic is #14 of the 1,708 creators in the US and #1 here, 19% of 1.6B.
Instagram @natgeo 268.4M, 17% of 1.6B; YouTube @natgeo 26.5M subscribers, 1.7% of 1.6B; TikTok @natgeo 9.7M, 0.6% of 1.6B.
National Geographic: tagged Education; $80K+ per Instagram post.
#2 NASA
NASA (US, English) is #2 of 120 US education creators at 121.5M, 7.7% of 1.6B (read 13 Oct 2026).
NASA is #36 of the 1,708 creators in the US and #2 here, 7.7% of 1.6B.
Instagram @nasa 104.3M, 6.6% of 1.6B; YouTube @nasa 15.1M subscribers, 1% of 1.6B; TikTok @nasa 2.1M, 0.1% of 1.6B.
NASA: tagged Education; $80K+ per Instagram post.
#3 Mark Rober
Mark Rober (US, English) is #3 of 120 US education creators at 91.8M, 5.8% of 1.6B (read 26 Oct 2026).
Mark Rober is #52 of the 1,708 creators in the US and #3 here, 5.8% of 1.6B.
YouTube @MarkRober 84.7M subscribers, 5.3% of 1.6B; TikTok @markrober 4M, 0.3% of 1.6B; Instagram @markrober 3.1M, 0.2% of 1.6B.
Mark Rober: tagged Education and Tech; +2.2M (+2.7%) between readings; estimated net worth $50M; $120K+ per YouTube post.
#4 Michelle Obama
Michelle Obama (US, English) is #4 of 120 US education creators at 58M, 3.7% of 1.6B (read 19 Oct 2026).
Michelle Obama is #92 of the 1,708 creators in the US and #4 here, 3.7% of 1.6B.
Instagram @michelleobama 57.2M, 3.6% of 1.6B; YouTube @michelleobama 783K subscribers, 0.1% of 1.6B.
Michelle Obama: tagged Education and Lifestyle; estimated net worth $26M–40M; $80K+ per Instagram post.
Growth among the open education creators in the US
Mark Rober moved most: +2.2M (+2.7%), 82.5M to 84.7M, now 5.8% of 1.6B; YouTube gave +2.2M subscribers.
| Creator | From | To | Change | Change % |
|---|---|---|---|---|
| Mark Rober | 82.5M (17 Sep 2026) | 84.7M (26 Oct 2026) | +2.2M | +2.7% |
Education creators in the US by follower tier
1M–10M holds the most US education creators: 87 (73%) with 386.9M, 24% of 1.6B, median 4M.
By reach, 10M–100M leads: 770.2M from 31 (49% of 1.6B), top open entry Mark Rober at 91.8M.
Tier cut-offs in the 1.6B: 100M+ ends at #2 (121.5M), 10M+ ends at #33 (10.3M); #34 has 9.8M.
#1 has 158x the audience of #120 (304.6M vs 1.9M), median 5.2M.
Of the 1.6B, the largest 12 (10%) hold 53%; the smallest 60 hold 13%, or 199.7M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 2 | 1.7% | 426.1M | 27% | 213.1M | National Geographic |
| 10M–100M | 31 | 26% | 770.2M | 49% | 21.8M | Mark Rober |
| 1M–10M | 87 | 73% | 386.9M | 24% | 4M | – |
Where education creators in the US are biggest
US education creators by biggest platform: YouTube 79, median 5.2M, 49% of 1.6B; Instagram 31, median 5.7M, 46% of 1.6B; TikTok 10, median 5.2M, 4.8% of 1.6B.
Instagram-first entries are fewer (31) but larger: median 5.7M, 1.1x the 5.2M of YouTube.
US education creators, highest-ranked by platform after YouTube: Instagram at #1 (304.6M), TikTok at #12 (27.6M).
Open entries by biggest account: National Geographic, NASA and Michelle Obama on Instagram; Mark Rober on YouTube.
Instagram: 26% of these US education creators, 58% of the 1,708 creators in the US.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| YouTube | 79 | 66% | 781.4M | 49% | 5.2M | Mark Rober |
| 31 | 26% | 726.2M | 46% | 5.7M | National Geographic | |
| TikTok | 10 | 8.3% | 75.6M | 4.8% | 5.2M | – |
Other niches among education creators in the US
Second tags on US education creators: Lifestyle 22 (13% of 1.6B), Movies & TV 21 (10% of 1.6B), Tech 20 (14% of 1.6B); 104 of 120 carry one, 87%.
Largest median: Movies & TV at 6M; smallest: Food & Cooking at 3M, 2x apart.
US education creators, highest-ranked by tag: Lifestyle #4 (58M), Movies & TV #18 (21.8M), Tech #3 (91.8M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Lifestyle | 22 | 18% | 210.3M | 13% | 4.1M | Michelle Obama |
| Movies & TV | 21 | 18% | 163.2M | 10% | 6M | – |
| Tech | 20 | 17% | 229.1M | 14% | 5M | Mark Rober |
| Finance & Business | 19 | 16% | 113.3M | 7.2% | 4M | – |
| Fitness & Health | 12 | 10% | 77.6M | 4.9% | 6M | – |
| Food & Cooking | 7 | 5.8% | 22.1M | 1.4% | 3M | – |
Languages among education creators in the US
US education creators, by language: English 113 (96% of 1.6B), Spanish 8 (1.7% of 1.6B), Hindi 2 (1.9% of 1.6B); 5 post in two or more, 4.2%.
English is on 94% here and 49% of the 968 education creators.
| Language | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| English | 113 | 94% | 1.5B | 96% | 5.4M | National Geographic |
| Spanish | 8 | 6.7% | 26.3M | 1.7% | 3.3M | – |
| Hindi | 2 | 1.7% | 29.6M | 1.9% | 14.8M | – |
| Bengali | 1 | 0.8% | 5.1M | 0.3% | 5.1M | – |
| Portuguese | 1 | 0.8% | 27.6M | 1.7% | 27.6M | – |
Education creators in the US and nearby lists
US education creators (120, 1.6B, median 5.2M) against nearby lists: All countries has 8.1x the creators and a median 2.5x smaller; Finance & Business has 46% of the creators and a median 2.5x smaller; Instagram (all niches) has 8.2x the creators and a median 1.2x smaller.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: All countries | 968 | 4.8B | 2M | YouTube (50%) |
| Niche: Finance & Business | 55 | 451.4M | 2M | YouTube (45%) |
| Platform: Instagram (all niches) | 988 | 17.8B | 4.5M | Instagram (100%) |
| Size: 10K–50K (all niches) | 35 | 1.1M | 30.8K | Instagram (51%) |
How brands use the education creators in the US list
$62K – $160K per YouTube post at the US education creators median of 5.2M; five near that median, 25.9M combined, plan at $310K–800K.
#1 National Geographic (304.6M) plans at $80K+ per post, 59x the 5.2M median audience.
Of the 1.6B: 1M–10M holds 24% (87 creators); 10M+ holds 76% (33 creators).
How the education creators in the US list is built
120 published profiles match: base country US, tagged Education. National Geographic leads on combined reach (304.6M); #120 has 1.9M. 104 of the 120 share a second niche tag; Lifestyle leads with 22. National Geographic's count is from 13 Oct 2026 and Mark Rober's from 26 Oct 2026, 13 days apart.
FAQs about education creators in the US
How big are education creators in the US?
Median 5.2M, middle half 3.2M–10.6M, across 120 US education creators; 33 at 10M+ (1.2B, 76%) and 87 at 1M–10M (386.9M, 24%).
What languages do education creators in the US post in?
English for 113, top National Geographic 19%; Spanish for 8; Hindi for 2; 5 of 120 US education creators (4.2%) post in more than one.
Which platforms do education creators in the US use most?
1.6B across 120 US education creators: YouTube 49% from 79 (top Mark Rober 5.8%); Instagram 46% from 31 (top National Geographic 19%); TikTok 5% from 10.
Which band holds most education creators in the US?
87 at 1M–10M, 73% of 120 US education creators and 24% of 1.6B; range 9.8M–1.9M.
What does unlocking education creators in the US add?
The four open cards end at 3.7% of 1.6B, with Michelle Obama (58M). US education creators #5 to #120 (44.7M to 1.9M, 64% of 1.6B) open for $19, CSV included.