Top Spanish-speaking influencers in 2026
Spanish-language creators can reach Spain, Latin America and US Hispanic audiences in a single campaign. These are the Spanish-publishing names we track with the biggest followings.
7 creators ranked by their latest follower and subscriber counts.
Who are the biggest Spanish-speaking influencers in 2026?
Selena Gomez leads with about 645M followers and subscribers across every platform we track, ahead of Lionel Messi and Jennifer Lopez.
- 1Selena Gomez645M followers
- 2Lionel Messi641.9M followers
- 3Jennifer Lopez364M followers
- 4Shakira284.2M followers
- 5Kimberly Loaiza167.8M followers
- 6Anitta117.5M followers
- 7Bad Bunny106.6M followers
Music Beauty & Fashion
Elite
Selena Gomez
Singer, actor and founder of Rare Beauty
645M reach
Human
USA
English, Spanish
selenagomez
Fitness & Health Lifestyle
Elite
Lionel Messi
Argentine football icon and global sports figure
641.9M reach
Human
Argentina
Spanish
leomessi
Music
Elite
Jennifer Lopez
Singer, actor and beauty founder
364M reach
Human
USA
English, Spanish
jlo
Music
Elite
Shakira
Global pop star and songwriter
284.2M reach
Human
Colombia
Spanish, English
shakira
Music Lifestyle
Elite
Kimberly Loaiza
Mexican creator and singer
167.8M reach
Human
Mexico
Spanish
kimberly.loaiza
Music
Elite
Anitta
Brazilian funk-pop superstar
117.5M reach
Human
Brazil
Portuguese, Spanish
anitta
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Browse creators by follower size and language
Looking for a specific audience size instead of the very top names? These lists filter the whole directory by followers, country, category and language.
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