Influencer rate calculator
Influencer rates usually run $10 per 1,000 followers on Instagram, $10 to $25 per 1,000 on TikTok and $20 to $30 per 1,000 subscribers for a YouTube integration. Strong engagement and a valuable niche push the fee up.
Per post
$300 – $1,200
Per Reel
$390 – $1,560
Per Story
$120 – $480
Estimates based on published industry ranges.
Stop guessing which creators are worth it
Numbers help, but the hard part is finding creators who fit your market. Filter by niche, country, platform and reach, then save the best to your shortlist.
How it's calculated
- Pick the platform. Each has its own rate per 1,000 followers.
- Engagement adjusts the rate: above-average engagement raises it and weak engagement lowers it.
- The result is a low to high band for one standard deliverable.
Benchmarks
| Platform | Low | High |
|---|---|---|
| Instagram feed post | $5 | $20 |
| TikTok video | $10 | $25 |
| YouTube integration | $20 | $30 |
| YouTube dedicated video | $40 | $60 |
Questions people ask
How do you calculate an influencer's rate?
Start with the platform rate per 1,000 followers, adjust for engagement and niche, then add costs for usage rights, exclusivity and extra deliverables.
Why do YouTube creators cost more?
YouTube videos keep earning views for months and take longer to produce, so the price per follower is higher.
What adds to an influencer's fee?
Usage rights for ads, exclusivity periods, rush timelines, raw footage and multiple revisions all add to the base fee.
Do micro influencers negotiate?
Often yes. Many micro creators accept product plus a smaller fee or an affiliate deal, especially for long-term partnerships.
Are rates different by country?
Yes. Creators with audiences in the US, UK and the Gulf usually charge more than those in markets with lower ad prices.
How much should a small brand budget?
A first test with five micro creators at $200 to $500 each is a common starting budget of $1,000 to $2,500.
Should I pay per post or per campaign?
Bundling several posts into one campaign fee usually lowers the cost per post and builds a better relationship.
Is this a quote from the creator?
No, it's an estimate to help you plan. Confirm the final fee directly with the creator.