Price
How Much Do Influencers Charge Per Post in 2026?
Typical influencer rates by follower size and platform, and how to budget a first campaign without overpaying.
Rates grow with audience size
Rates depend on followers, engagement, country and usage rights. As a rough guide, micro creators often charge in the low hundreds of dollars per post, mid-tier creators in the high hundreds to low thousands, and macro creators several thousand and up.
What changes the price
Video costs more than a photo. Usage rights for ads, exclusivity and fast deadlines all add to the fee. Creators in the US and UK usually charge more than creators in India or Southeast Asia with the same audience size.
How to budget a first campaign
Split the budget across three to five micro creators instead of one big name. You learn faster, and one strong post can pay for the rest.