How are these follower counts collected?

Counts come from each creator's public profiles. YouTube numbers refresh automatically from official YouTube data, and other platforms are checked and updated by hand.

Ranked by followers

Top lifestyle influencers in Russia in 2026

Q: Who are the top lifestyle influencers in Russia in 2026?

Vlad and Niki leads this ranking with about 159,500,000 followers and subscribers across all tracked platforms, followed by Like Nastya, Alina Yalanuzyan, Nastya Van.

Russian lifestyle creators publish for a large domestic audience with its own platform habits. These are the Russian lifestyle names we track, ordered by total reach.

5 creators ranked by their latest follower and subscriber counts.

Who are the top lifestyle influencers in Russia in 2026?

Vlad and Niki leads with about 159.5M followers and subscribers across every platform we track, ahead of Like Nastya and Alina Yalanuzyan.

1Vlad and Niki159.5M followers
2Like Nastya135.5M followers
3Alina Yalanuzyan64K followers
4Nastya Van26.6K followers
5Kirikyky19.3K followers

Comedy & Entertainment Lifestyle

Elite

Vlad and Niki

Brothers making family-friendly play videos

Comedy & Entertainment Lifestyle

Elite

Like Nastya

Family and kids entertainment channel

Alina Yalanuzyan

Russian TikTok and vlog creator sharing family and relationship skits

Nastya Van

Russian travel content creator focused on affordable European trips

Kirikyky

Russian travel and lifestyle micro-creator

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Top lifestyle influencers in Russia in 2026

Who are the top lifestyle influencers in Russia in 2026?

Vlad and Niki

Like Nastya

Alina Yalanuzyan

Nastya Van

Kirikyky

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