Top Instagram creators

Record-breaking British singer

Stunt and challenge creator

Doctor turned productivity educator

Call of Duty and Fortnite creator

Brazilian funk-pop superstar

Pop superstar with a global fanbase

Tech reviewer making gadgets simple

Indian sketch comedy creator

Latin trap and reggaeton superstar

TikTok star turned recording artist

Singer, performer and cultural icon

Indian comedian and actor behind BB Ki Vines

Pilates instructor behind POP Pilates and Popflex

Indian gaming and roast creator

Brazil's biggest live streamer

The dancer who defined early TikTok

Mr Olympia champion turned fitness media brand

Footballer with the largest following on Earth

Family-friendly gaming creator

Pop star and Service95 founder

Sports and trick-shot entertainment group

Actor, ex-wrestler and fitness motivator

Singer-songwriter with stadium tours

Vlogger who reshaped YouTube lifestyle content

Brazilian creator and commentator

Chef bringing kitchen chaos to short-form

Real-estate agent turned personal-finance YouTuber

Global pop star and style icon

Beauty blogger who built a billion-dollar cosmetics brand

Ireland's most-followed YouTube gaming voice

Makeup artistry that made YouTube beauty mainstream

Chef, author and food campaigner

Singer, actor and beauty founder

The Body Coach and home-workout host

Pop artist who grew up online

Streamer known for record-breaking live shows

Gaming content creator and livestreamer

Supermodel and 818 Tequila founder

Stand-up comedian and film star

Senegalese-Italian creator famous for silent, common-sense reaction videos.

Reality star and Good American founder

Entrepreneur, reality star and SKIMS founder

Mexican creator and singer

Creator, boxer and Prime co-founder

Beauty mogul and reality TV star

Family and kids entertainment channel

Argentine football icon and global sports figure

Creator, wrestler and Prime co-founder

Subathon record-holder and creator-economy builder

Brazilian pop singer and former vlogger