How are these follower counts collected?

Counts come from each creator's public profiles. YouTube numbers refresh automatically from official YouTube data, and other platforms are checked and updated by hand.

Ranked by followers

Top beauty influencers in the United States in 2026

Q: Who are the top beauty influencers in the US in 2026?

Selena Gomez leads this ranking with about 644,956,175 followers and subscribers across all tracked platforms, followed by Kylie Jenner, Kim Kardashian, Khloé Kardashian.

Beauty and fashion creators in the US set product trends that reach every other market. These are the American beauty names we track, ordered by total audience.

6 creators ranked by their latest follower and subscriber counts.

Who are the top beauty influencers in the US in 2026?

Selena Gomez leads with about 645M followers and subscribers across every platform we track, ahead of Kylie Jenner and Kim Kardashian.

1Selena Gomez645M followers
2Kylie Jenner491.8M followers
3Kim Kardashian463.5M followers
4Khloé Kardashian340.9M followers
5Kendall Jenner314.7M followers
6James Charles87.6M followers

Music Beauty & Fashion

Elite

Selena Gomez

Singer, actor and founder of Rare Beauty

Beauty & Fashion Lifestyle

Elite

Kylie Jenner

Beauty mogul and reality TV star

Beauty & Fashion Lifestyle

Elite

Kim Kardashian

Entrepreneur, reality star and SKIMS founder

Beauty & Fashion Lifestyle

Elite

Khloé Kardashian

Reality star and Good American founder

Beauty & Fashion Lifestyle

Elite

Kendall Jenner

Supermodel and 818 Tequila founder

James Charles

Makeup artistry that made YouTube beauty mainstream

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Top beauty influencers in the United States in 2026

Who are the top beauty influencers in the US in 2026?

Selena Gomez

Kylie Jenner

Kim Kardashian

Khloé Kardashian

Kendall Jenner

James Charles

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People also search for

Browse creators by follower size and language

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