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Ranked by followers

Top lifestyle influencers in the United States in 2026

US lifestyle creators cover home, travel, family and daily recommendations, which is why they carry most consumer campaigns in the market. These are the American lifestyle names we track with the biggest combined audiences.

10 creators ranked by their latest follower and subscriber counts.

Who are the top lifestyle influencers in the US in 2026?

Dwayne Johnson leads with about 551.4M followers and subscribers across every platform we track, ahead of Kylie Jenner and Kim Kardashian.

  1. 1Dwayne Johnson551.4M followers
  2. 2Kylie Jenner491.8M followers
  3. 3Kim Kardashian463.5M followers
  4. 4Taylor Swift369.6M followers
  5. 5Khloé Kardashian340.9M followers
  6. 6Kendall Jenner314.7M followers
  7. 7Charli D'Amelio214.3M followers
  8. 8Dude Perfect95.1M followers
  9. 9Dhar Mann87.7M followers
  10. 10Emma Chamberlain26.6M followers
Fitness & Health Lifestyle
Dwayne Johnson
Elite

Dwayne Johnson

Actor, ex-wrestler and fitness motivator

551.4M reach
Human
USA
English
therock
Beauty & Fashion Lifestyle
Kylie Jenner
Elite

Kylie Jenner

Beauty mogul and reality TV star

491.8M reach
Human
USA
English
kyliejenner
Beauty & Fashion Lifestyle
Kim Kardashian
Elite

Kim Kardashian

Entrepreneur, reality star and SKIMS founder

463.5M reach
Human
USA
English
kimkardashian
Music Lifestyle
Taylor Swift
Elite

Taylor Swift

Singer-songwriter with a record-breaking global fanbase

369.6M reach
Human
USA
English
taylorswift
Beauty & Fashion Lifestyle
Khloé Kardashian
Elite

Khloé Kardashian

Reality star and Good American founder

340.9M reach
Human
USA
English
khloekardashian
Beauty & Fashion Lifestyle
Kendall Jenner
Elite

Kendall Jenner

Supermodel and 818 Tequila founder

314.7M reach
Human
USA
English
kendalljenner

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