Russian lifestyle creators & influencers
How many Russian lifestyle influencers are on CreatorFanBase? 32, and as of 21 Sep 2026, Vlad and Niki leads them at 159.5M combined followers and subscribers; Like Nastya follows at 135.5M.
Updated
- Category
- Lifestyle
- Language
- Russian
More creators match. Unlock the full list to see them.
Russian lifestyle creators & influencers: the top 4
Vlad and Niki
Brothers making family-friendly play videos
Like Nastya
Family and kids entertainment channel
Dima Maslennikov
Popular Russian video blogger and musician known for paranormal investigations and challenges.
Gusein Gasanov
Popular Russian blogger and entertainer known for his comedic skits and lifestyle content.
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Russian-speaking lifestyle creators: 32 creators, median audience 4.1M followers.
- By platform
- Instagram (26) · YouTube (5) · TikTok (1)
- By follower size
- 10K–50K (2) · 50K–100K (5) · 100K–500K (1) · 1M–5M (13) · 5M–10M (1) · 10M–100M (8) · 100M+ (2)
- Top languages
- Russian (32) · English (13) · Kazakh (4) · Ukrainian (2) · Turkish (1)
- Top countries
- Russia (20) · Kazakhstan (4) · USA (3) · Ukraine (2) · Azerbaijan (1)
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Which lifestyle influencers post in Russian?
- 1.Vlad and Niki159.5M followers
- 2.Like Nastya135.5M followers
- 3.Dima Maslennikov33.1M followers
- 4.Gusein Gasanov29.9M followers
Russian-speaking lifestyle creators: what the data shows
- Russia is home to 20 of the 32, Kazakhstan to 4 (63%); across 421 Russian-speaking creators Russia has 57%.
- 24 of 32 pass 1M (75%) and the smallest has 19.3K; across 421 Russian-speaking creators 90% pass 1M.
- Vlad and Niki, #1 here, also tops all 421 Russian-speaking creators.
- Vlad and Niki, Like Nastya, Dima Maslennikov and Gusein Gasanov hold 72% of the 497.2M that all 32 reach combined.
The open Russian-speaking lifestyle creators, one by one
The 4 open entries hold 357.9M of the 497.2M (72%); the unlock adds 139.3M from 28 more, median 3.2M.
#1 Vlad and Niki
Vlad and Niki (US, English, Russian) is #1 of 32 Russian-speaking lifestyle creators at 159.5M, 32% of 497.2M (read 21 Sep 2026).
Vlad and Niki is #1 of the 421 Russian-speaking creators and #1 here, 32% of 497.2M.
YouTube @VladandNiki 151M subscribers, 30% of 497.2M; Instagram @vladandniki 8.5M, 1.7% of 497.2M.
Vlad and Niki: tagged Comedy and Lifestyle; $120K+ per YouTube post.
#2 Like Nastya
Like Nastya (Russia, English, Russian) is #2 of 32 Russian-speaking lifestyle creators at 135.5M, 27% of 497.2M (read 21 Sep 2026).
Like Nastya is #2 of the 421 Russian-speaking creators and #2 here, 27% of 497.2M.
YouTube @LikeNastya 133M subscribers, 27% of 497.2M; Instagram @likenastya 2.5M, 0.5% of 497.2M.
Like Nastya: tagged Comedy and Lifestyle; $120K+ per YouTube post.
#3 Dima Maslennikov
Dima Maslennikov (Russia, Russian) is #3 of 32 Russian-speaking lifestyle creators at 33.1M, 6.7% of 497.2M (read 13 Oct 2026).
Dima Maslennikov is #8 of the 421 Russian-speaking creators and #3 here, 6.7% of 497.2M.
YouTube @pognalishow 19.9M subscribers, 4% of 497.2M; TikTok @dima_maslen 9M, 1.8% of 497.2M; Instagram @dima_maslen 4.2M, 0.8% of 497.2M.
Dima Maslennikov: tagged Movies & TV and Lifestyle; estimated net worth $7.7M–12M; $120K+ per YouTube post.
#4 Gusein Gasanov
Gusein Gasanov (Russia, Russian) is #4 of 32 Russian-speaking lifestyle creators at 29.9M on Instagram @gusein.gasanov, 6% of 497.2M (read 13 Oct 2026).
Gusein Gasanov is #13 of the 421 Russian-speaking creators and #4 here, 6% of 497.2M.
Gusein Gasanov: tagged Movies & TV and Lifestyle; estimated net worth $7.1M–11M; $80K+ per Instagram post.
Russian-speaking lifestyle creators by follower tier
1M–10M holds the most Russian-speaking lifestyle creators: 14 (44%) with 51.2M, 10% of 497.2M, median 3.8M.
By reach, 100M+ leads: 295M from 2 (59% of 497.2M), top open entry Vlad and Niki at 159.5M.
Tier cut-offs in the 497.2M: 100M+ ends at #2 (135.5M), 10M+ ends at #10 (10.5M), 1M+ ends at #24 (2.2M), 100K+ ends at #25 (114K); #26 has 93.8K.
#1 has 8264x the audience of #32 (159.5M vs 19.3K), median 4.1M.
Of the 497.2M, the largest 3 (9.4%) hold 66%; the smallest 16 hold 4.8%, or 23.9M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 2 | 6.3% | 295M | 59% | 147.5M | Vlad and Niki |
| 10M–100M | 8 | 25% | 150.5M | 30% | 16.8M | Dima Maslennikov |
| 1M–10M | 14 | 44% | 51.2M | 10% | 3.8M | – |
| 100K–500K | 1 | 3.1% | 114K | 0.1% | 114K | – |
| 10K–100K | 7 | 22% | 423.2K | 0.1% | 64K | – |
Where Russian-speaking lifestyle creators are biggest
Russian-speaking lifestyle creators by biggest platform: Instagram 26, median 4.1M, 34% of 497.2M; YouTube 5, median 33.1M, 66% of 497.2M; TikTok 1, median 64K, 0.1% of 497.2M.
YouTube-first entries are fewer (5) but larger: median 33.1M, 8.1x the 4.1M of Instagram.
Russian-speaking lifestyle creators, highest-ranked by platform after Instagram: YouTube at #1 (159.5M), TikTok at #29 (64K).
Open entries by biggest account: Vlad and Niki, Like Nastya and Dima Maslennikov on YouTube; Gusein Gasanov on Instagram.
YouTube: 16% of these Russian-speaking lifestyle creators, 24% of the 421 Russian-speaking creators.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 26 | 81% | 168.9M | 34% | 4.1M | Gusein Gasanov | |
| YouTube | 5 | 16% | 328.2M | 66% | 33.1M | Vlad and Niki |
| TikTok | 1 | 3.1% | 64K | 0.1% | 64K | – |
Other niches among Russian-speaking lifestyle creators
Second tags on Russian-speaking lifestyle creators: Movies & TV 14 (32% of 497.2M), Beauty & Fashion 3 (3.4% of 497.2M), Comedy 2 (59% of 497.2M); 23 of 32 carry one, 72%.
Largest median: Comedy at 147.5M; smallest: Beauty & Fashion at 2.7M, 56x apart.
Russian-speaking lifestyle creators, highest-ranked by tag: Movies & TV #3 (33.1M), Beauty & Fashion #8 (12.2M), Comedy #1 (159.5M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Movies & TV | 14 | 44% | 161.2M | 32% | 5.1M | Dima Maslennikov |
| Beauty & Fashion | 3 | 9.4% | 17.1M | 3.4% | 2.7M | – |
| Comedy | 2 | 6.3% | 295M | 59% | 147.5M | Vlad and Niki |
| Education | 2 | 6.3% | 6.1M | 1.2% | 3.1M | – |
| Music | 1 | 3.1% | 4.2M | 0.8% | 4.2M | – |
| Sports | 1 | 3.1% | 2.6M | 0.5% | 2.6M | – |
Where Russian-speaking lifestyle creators are based
7 base countries across Russian-speaking lifestyle creators: Russia 20 (59% of 497.2M), Kazakhstan 4 (1.5% of 497.2M), US 3 (35% of 497.2M).
Largest median: US at 12.2M (3); smallest: Kazakhstan at 1.5M (4).
| Country | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Russia | 20 | 63% | 295.5M | 59% | 3.5M | Like Nastya |
| Kazakhstan | 4 | 13% | 7.7M | 1.5% | 1.5M | – |
| US | 3 | 9.4% | 175.9M | 35% | 12.2M | Vlad and Niki |
| Ukraine | 2 | 6.3% | 7.8M | 1.6% | 3.9M | – |
| Azerbaijan | 1 | 3.1% | 81.6K | 0.1% | 81.6K | – |
| Turkey | 1 | 3.1% | 4.5M | 0.9% | 4.5M | – |
Russian-speaking lifestyle creators and nearby lists
Russian-speaking lifestyle creators (32, 497.2M, median 4.1M) against nearby lists: India (all languages) has 5.8x the creators and a median 1.1x smaller; Beauty & Fashion has 91% of the creators and a median 1.4x smaller; French has 4.5x the creators and a median 2x smaller.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: India (all languages) | 184 | 2.2B | 3.8M | Instagram (64%) |
| Niche: Beauty & Fashion | 29 | 190.5M | 2.8M | Instagram (72%) |
| Language: French | 143 | 666.8M | 2M | Instagram (84%) |
| Platform: YouTube (all languages) | 754 | 5.9B | 2.5M | YouTube (100%) |
How brands use the Russian-speaking lifestyle creators list
$33K – $82K per Instagram post at the Russian-speaking lifestyle creators median of 4.1M; five near that median, 20.5M combined, plan at $165K–410K.
#1 Vlad and Niki (159.5M) plans at $120K+ per post, 39x the 4.1M median audience.
Of the 497.2M: under 1M holds 0.1% (8 creators); 1M–10M holds 10% (14 creators); 10M+ holds 90% (10 creators).
How the Russian-speaking lifestyle creators list is built
32 published profiles match: tagged Lifestyle, posting in Russian. Vlad and Niki leads on combined reach (159.5M); #32 has 19.3K. A second language appears on 18 of the 32, English on 13. Dima Maslennikov (33.1M, read 13 Oct 2026) and Gusein Gasanov (29.9M) are 10% apart, so Gusein Gasanov can pass Dima Maslennikov on the next count.
FAQs about Russian-speaking lifestyle creators
How big are Russian-speaking lifestyle creators?
32 Russian-speaking lifestyle creators, median 4.1M: 10M+ 10 (90% of 497.2M), 1M–10M 14 (10% of 497.2M), 100K–1M 1 (0.1% of 497.2M), under 100K 7 (0.1% of 497.2M).
What does unlocking Russian-speaking lifestyle creators add?
Past #4 Gusein Gasanov (6% of 497.2M): #5 at 19.2M to #32 at 19.3K, 139.3M in all; the other 28 Russian-speaking lifestyle creators open for $19, CSV included.
Which other niches do Russian-speaking lifestyle creators cover?
32 Russian-speaking lifestyle creators: Movies & TV 14 (32% of 497.2M), Beauty & Fashion 3 (3.4% of 497.2M), Comedy 2 (59% of 497.2M); 23 carry a second niche.
Where are Russian-speaking lifestyle creators based?
32 Russian-speaking lifestyle creators across 7 countries: Russia 20 (63%, Like Nastya); Kazakhstan 4 (13%, 1.5% of reach); US 3 (9%, Vlad and Niki).
Which platforms do Russian-speaking lifestyle creators use most?
By largest account, 32 Russian-speaking lifestyle creators: Instagram 26 (Gusein Gasanov 6%), YouTube 5 (Vlad and Niki 32%), TikTok 1; Instagram carries 34% of 497.2M.