Like Nastya
Family and kids entertainment channel
- Total reach
- 131M
- Known for
- One of the biggest kids channels worldwide
across 2 platforms
Like Nastya follower count by platform
Latest recorded followers, subscribers and engagement on each platform.
123M
Subscribers
8M
Followers
How many followers does Like Nastya have in 2026?
Short answer, then the full platform-by-platform breakdown below.
Like Nastya has roughly 131M followers in total across 2 tracked platforms as of 2026. The biggest audience is on YouTube with 123M, followed by Instagram with 8M. Like Nastya is based in Russia and publishes in English, Russian.
Counts are approximate public figures from our latest snapshot, not platform-certified numbers.
About Like Nastya: biography, career and business
Researched profile of Like Nastya — background, breakthrough, content style and money, written and reviewed by the CreatorFanBase team.
Like Nastya is a children's entertainment channel starring Anastasia Radzinskaya, born in Russia and now based in the United States, and one of the most-watched kids channels in the world. Videos run in several languages across multiple regional channels. The brand reaches an audience measured in hundreds of millions of subscribers overall.
The channel began in 2016 documenting her recovery and everyday play, and toy-unboxing and playtime videos found an enormous pre-school audience. Localised versions in Spanish, Portuguese, Hindi and other languages multiplied the reach. She has repeatedly appeared on lists of the highest-earning YouTube creators.
Videos are bright, dialogue-light play scenarios, songs and family trips designed to travel across languages. YouTube is the core platform, with Instagram and TikTok used for clips and brand work. Parents commonly search for her age, family and earnings.
The brand licenses toys, apparel, apps and books, and works with major children's retail and streaming partners. Rights are managed by a dedicated company rather than the family alone.
Estimates for the Like Nastya brand's net worth are commonly reported between 100 and 250 million US dollars including licensing. These are third-party estimates that vary greatly.
Audience split by platform
Share of the total following each platform accounts for.
Follower history
Every recorded snapshot, newest first — the basis for growth trends.
| Date | Platform | Metric | Count |
|---|---|---|---|
| Sep 16, 2026 | YouTube | Subscribers | 123M |
| Sep 16, 2026 | Followers | 8M |
CFB Rating breakdown
Our composite score out of 10, built from reach, engagement, platform presence and profile depth.
7.9
out of 10
4 data signals used
Where to follow Like Nastya: official handles and links
Verified-looking public accounts for Like Nastya on every platform we track — each link opens the live profile.
Explore creators like Like Nastya
Jump to the rankings, countries and platforms this profile belongs to.
Frequently asked questions about Like Nastya
Popular questions people search about Like Nastya — followers, net worth, platforms and brand contact.
Data & sources
How the numbers on this page are collected and what they mean.