As of 17 Sep 2026, Like Nastya subscribers on YouTube total 133M. Instagram adds 2.5M followers.
Family and kids entertainment channel
Like Nastya offers family and kids entertainment, sharing comedic and lifestyle videos in both English and Russian. Based in Russia, this channel creates engaging content for a young audience and their families. Viewers can enjoy lighthearted videos centered around everyday life and playful scenarios.
Updated
YouTube (@LikeNastya) holds 98% of Like Nastya's 135.5M followers and subscribers (133M); next come Instagram 2.5M.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| YouTube | @LikeNastya | 133,000,000 subscribers | 98% | 17 Sep 2026 |
| @likenastya | 2,460,445 followers | 2% | 21 Sep 2026 | |
| Combined | 2 accounts | 135,460,445 | 100% |
How Like Nastya's numbers are counted: 133M + 2.5M = 135.5M.
Like Nastya's contact route, audience split and rate estimates are ready — members see them in one tap.
Like Nastya is a children's entertainment channel starring Anastasia Radzinskaya, born in Russia and now based in the United States, and one of the most-watched kids channels in the world. Videos run in several languages across multiple regional channels. The brand reaches an audience measured in hundreds of millions of subscribers overall.
The channel began in 2016 documenting her recovery and everyday play, and toy-unboxing and playtime videos found an enormous pre-school audience. Localised versions in Spanish, Portuguese, Hindi and other languages multiplied the reach. She has repeatedly appeared on lists of the highest-earning YouTube creators.
Videos are bright, dialogue-light play scenarios, songs and family trips designed to travel across languages. YouTube is the core platform, with Instagram and TikTok used for clips and brand work. Parents commonly search for her age, family and earnings.
The brand licenses toys, apparel, apps and books, and works with major children's retail and streaming partners. Rights are managed by a dedicated company rather than the family alone.
Like Nastya is best known for children's videos featuring pretend play, educational stories, and family adventures, often alongside her father.
Watch her videos on the Like Nastya YouTube channel and find additional content on Instagram. Availability varies by country.
Her main YouTube channel has earned YouTube’s Diamond Creator Award and surpassed 100 million subscribers.
Sources: Wikipedia
Like Nastya makes children's videos built around play and simple lessons: pretend-play stories, ballet and dance, crafts and DIY houses, Halloween treats, and episodes with brand partners such as Barbie and Disney. Many episodes teach one rule or habit, from drinking water to behaving in a movie theater.
Like Nastya put 124 videos on @likenastyaofficial from Nov 2025 to Oct 2026, about 10 a month, with uploads in 12 of those 12 months; Nov 2025 was the busiest with 16. 45 of the 124 were Shorts. Of Like Nastya's 1,122 public uploads, 976 are long-form videos and 146 are Shorts (13%). Like Nastya's long-form videos usually last about 31 min 9 s (median of the newest 50), mostly between 22 min 21 s and 37 min 44 s.
In its settings, @likenastyaofficial lists the USA as its country. All of the latest 50 uploads are tagged with English audio. YouTube files @likenastyaofficial under Hobby and Lifestyle. Like Nastya's channel description points to Instagram (@likenastya), TikTok (@likenastya) and the website store.likenastya.com.
Source: @likenastyaofficial on YouTube (channel data from the YouTube Data API v3, 5 Nov 2026)
Like Nastya's 135.5M combined followers put a sponsored YouTube post at $120K+, with the final fee set by campaign scope.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $42K+ |
| Sponsored post, Reel or Short | $120K+ |
| Dedicated video or integration | $220K+ |
| Three-post campaign package | $310K+ |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Like Nastya for you.
We handle outreach, rate negotiation, contracts and content delivery with Like Nastya and other creators for you — done-for-you.
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Comedy creators to compare with Like Nastya's 135.5M: PewDiePie (Sweden, 147.4M), Whindersson Nunes (Brazil, 121.4M) and Khaby Lame (Italy, 257.2M).
Like Nastya is #3 of the 4: 12M behind PewDiePie and 14M ahead of Whindersson Nunes.
YouTube (@LikeNastya) holds 98% of Like Nastya's audience; PewDiePie is also biggest on YouTube, while Whindersson Nunes is biggest on Instagram and Khaby Lame is biggest on TikTok.
Like Nastya posts in English and Russian, like PewDiePie; Whindersson Nunes posts in Portuguese and Khaby Lame posts in Global (non-verbal).
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Like Nastya | Russia | YouTube (133M) | 135,460,445 | 21 Sep 2026 |
| PewDiePie | Sweden | YouTube (109M) | 147,418,610 | 13 Oct 2026 |
| Whindersson Nunes | Brazil | Instagram (54.3M) | 121,444,392 | 21 Sep 2026 |
| Khaby Lame | Italy | TikTok (163M) | 257,163,618 | 12 Oct 2026 |
Like Nastya's Fan Score is 9.4. Profile depth leads at 10.0; platform presence trails at 8.0.
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Reach Like Nastya through @LikeNastya on YouTube and @likenastya on Instagram. How brands approach Like Nastya and similar creators.
As of 21 Sep 2026, Like Nastya has 135.5M followers and subscribers: YouTube @LikeNastya 133M and Instagram @likenastya 2.5M, 135,460,445 in all.
In Jan 2016: Her parents started the Like Nastya channel after selling their businesses in Russia; it grew quickly with family and play videos. Like Nastya's YouTube account @LikeNastya has 133M subscribers as of 17 Sep 2026.
Like Nastya keeps @likenastyaofficial going: 124 uploads from Nov 2025 to Oct 2026 (Nov 2025: 16). “Nastya and Stacy are playing Boo Salon” (4 Nov 2026) is Like Nastya's most recent, and 45 of the 124 on @likenastyaofficial were Shorts.
YouTube, where @LikeNastya has 133M subscribers: 98% of Like Nastya's 135.5M. Instagram follows with 2.5M on @likenastya.
Like Nastya posts as @LikeNastya on YouTube (133M) and @likenastya on Instagram (2.5M).
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