Hindi lifestyle creators & influencers
As of 21 Sep 2026, Virat Kohli leads the 43 Hindi lifestyle influencers on CreatorFanBase, at 389M combined followers and subscribers; Sony SAB is #2 at 106M, less than half of Virat Kohli's count.
Updated
- Category
- Lifestyle
- Language
- Hindi
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Hindi lifestyle creators & influencers: the top 4
Virat Kohli
Cricket legend and India's most-followed athlete
Sony SAB
Lifestyle brand account from India
Zee TV
Lifestyle brand account from India
Colors TV
Lifestyle brand account from India
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Hindi-speaking lifestyle creators: 43 creators, median audience 7.3M followers.
- By platform
- Instagram (35) · YouTube (7) · TikTok (1)
- By follower size
- 10K–50K (4) · 50K–100K (2) · 100K–500K (5) · 1M–5M (7) · 5M–10M (6) · 10M–100M (17) · 100M+ (2)
- Top languages
- Hindi (43) · English (32) · Arabic (1) · Gujarati (1)
- Top countries
- India (41) · United Arab Emirates (1) · United Kingdom (1)
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Which lifestyle influencers post in Hindi?
- 1.Virat Kohli389M followers
- 2.Sony SAB106M followers
- 3.Zee TV99.3M followers
- 4.Colors TV82.6M followers
Largest Hindi-speaking lifestyle creators
These are the largest Hindi-speaking lifestyle creators on the current list, using each profile's newest platform readings. Combined means the sum of those readings. It is the figure to use when you place someone in this band.
| Network | Audience | Last checked |
|---|---|---|
| Instagram (@virat.kohli) | 271,670,605 followers | 21 Sep 2026 |
| X (@imVkohli) | 65,000,000 followers | 16 Sep 2026 |
| Facebook (@virat.kohli) | 52,308,145 followers | 21 Sep 2026 |
Virat Kohli — Born in Delhi in 1988, Kohli captained India's under-19 World Cup-winning side in 2008 and debuted for the senior team the same year. Instagram @virat.kohli had 271,670,605 followers on 21 Sep 2026. Also X @imVkohli had 65,000,000 followers on 16 Sep 2026; Facebook @virat.kohli had 52,308,145 followers on 21 Sep 2026. Combined: 388,978,750.
Sony SAB — Sony SAB is a premier Indian television brand and a leading Hindi General Entertainment Channel (GEC) under the Sony Pictures Networks umbrella. YouTube @sonysab had 106,000,000 subscribers on 22 Sep 2026. Combined: 106,000,000.
Zee TV — Zee TV is a pioneering Indian general entertainment channel that was launched in 1992. YouTube @zeetv had 99,300,000 subscribers on 26 Oct 2026. Combined: 99,300,000.
The order and the counts are on Hindi-speaking lifestyle creators.
Hindi-speaking lifestyle creators: what the data shows
- The median here, 7.3M, is 3x the 2.4M median of 3,989 lifestyle creators.
- Instagram is largest for 35 of these 43 (81%), against 64% across 606 Hindi-speaking creators.
- The 7.3M median is close to the 6M of 606 Hindi-speaking creators.
- India is home to 41 of the 43, the UAE to 1 (95%); across 606 Hindi-speaking creators India has 96%.
The open Hindi-speaking lifestyle creators, one by one
The 4 open entries hold 676.9M of the 1.4B (47%); the unlock adds 763.1M from 39 more, median 5.6M.
#1 Virat Kohli
Virat Kohli (India, Hindi, English) is #1 of 43 Hindi-speaking lifestyle creators at 389M, 27% of 1.4B (read 21 Sep 2026).
Virat Kohli is #1 of the 606 Hindi-speaking creators and #1 here, 27% of 1.4B.
Instagram @virat.kohli 271.7M, 19% of 1.4B; X @imVkohli 65M, 4.5% of 1.4B; Facebook @virat.kohli 52.3M, 3.6% of 1.4B.
Virat Kohli: tagged Lifestyle and Sports; estimated net worth $120M; $80K+ per Instagram post.
#2 Sony SAB
Sony SAB (India, Hindi) is #2 of 43 Hindi-speaking lifestyle creators at 106M on YouTube @sonysab, 7.4% of 1.4B (read 22 Sep 2026).
Sony SAB is #6 of the 606 Hindi-speaking creators and #2 here, 7.4% of 1.4B.
Sony SAB: tagged Lifestyle; $120K+ per YouTube post.
#3 Zee TV
Zee TV (India, Hindi) is #3 of 43 Hindi-speaking lifestyle creators at 99.3M on YouTube @zeetv, 6.9% of 1.4B (read 26 Oct 2026).
Zee TV is #7 of the 606 Hindi-speaking creators and #3 here, 6.9% of 1.4B.
Zee TV: tagged Lifestyle; +200K (+0.20%) between readings; $120K+ per YouTube post.
#4 Colors TV
Colors TV (India, Hindi) is #4 of 43 Hindi-speaking lifestyle creators at 82.6M on YouTube @colorstv, 5.7% of 1.4B (read 5 Oct 2026).
Colors TV is #13 of the 606 Hindi-speaking creators and #4 here, 5.7% of 1.4B.
Colors TV: tagged Lifestyle; $120K+ per YouTube post.
Growth among the open Hindi-speaking lifestyle creators
Zee TV moved most: +200K (+0.20%), 99.1M to 99.3M, now 6.9% of 1.4B; YouTube gave +200K subscribers.
| Creator | From | To | Change | Change % |
|---|---|---|---|---|
| Zee TV | 99.1M (28 Sep 2026) | 99.3M (26 Oct 2026) | +200K | +0.20% |
Hindi-speaking lifestyle creators by follower tier
10M–100M holds the most Hindi-speaking lifestyle creators: 17 (40%) with 879.9M, 61% of 1.4B, median 59.6M.
Tier cut-offs in the 1.4B: 100M+ ends at #2 (106M), 10M+ ends at #19 (12.5M), 1M+ ends at #32 (2.6M), 100K+ ends at #37 (126.1K); #38 has 78.8K.
#1 has 19286x the audience of #43 (389M vs 20.2K), median 7.3M.
Of the 1.4B, the largest 4 (9.3%) hold 47%; the smallest 21 hold 2.8%, or 40.6M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 2 | 4.7% | 495M | 34% | 247.5M | Virat Kohli |
| 10M–100M | 17 | 40% | 879.9M | 61% | 59.6M | Zee TV |
| 1M–10M | 13 | 30% | 63.5M | 4.4% | 3.6M | – |
| 100K–500K | 5 | 12% | 1.3M | 0.1% | 217.1K | – |
| 10K–100K | 6 | 14% | 268.5K | 0.1% | 42.3K | – |
Where Hindi-speaking lifestyle creators are biggest
Hindi-speaking lifestyle creators by biggest platform: Instagram 35, median 5.2M, 72% of 1.4B; YouTube 7, median 59.6M, 26% of 1.4B; TikTok 1, median 35.9M, 2.5% of 1.4B.
YouTube-first entries are fewer (7) but larger: median 59.6M, 11x the 5.2M of Instagram.
Hindi-speaking lifestyle creators, highest-ranked by platform after Instagram: YouTube at #2 (106M), TikTok at #13 (35.9M).
Open entries by biggest account: Virat Kohli on Instagram; Sony SAB, Zee TV and Colors TV on YouTube.
YouTube: 16% of these Hindi-speaking lifestyle creators, 34% of the 606 Hindi-speaking creators.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 35 | 81% | 1B | 72% | 5.2M | Virat Kohli | |
| YouTube | 7 | 16% | 371.8M | 26% | 59.6M | Sony SAB |
| TikTok | 1 | 2.3% | 35.9M | 2.5% | 35.9M | – |
Other niches among Hindi-speaking lifestyle creators
Second tags on Hindi-speaking lifestyle creators: Movies & TV 9 (8.2% of 1.4B), Sports 4 (29% of 1.4B), Beauty & Fashion 1 (0.2% of 1.4B); 16 of 43 carry one, 37%.
Largest median: Sports at 13.5M; smallest: Movies & TV at 7.3M, 1.8x apart.
Hindi-speaking lifestyle creators, highest-ranked by tag: Movies & TV #13 (35.9M), Sports #1 (389M), Beauty & Fashion #28 (3.2M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Movies & TV | 9 | 21% | 118.2M | 8.2% | 7.3M | – |
| Sports | 4 | 9.3% | 419.6M | 29% | 13.5M | Virat Kohli |
| Beauty & Fashion | 1 | 2.3% | 3.2M | 0.2% | 3.2M | – |
| Fitness & Health | 1 | 2.3% | 12.8M | 0.9% | 12.8M | – |
| Food & Cooking | 1 | 2.3% | 3.6M | 0.3% | 3.6M | – |
Hindi-speaking lifestyle creators and nearby lists
Hindi-speaking lifestyle creators (43, 1.4B, median 7.3M) against nearby lists: India (all languages) has 4.3x the creators and a median 1.9x smaller; All niches has 14x the creators and a median 1.2x smaller; French has 3.3x the creators and a median 3.6x smaller.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: India (all languages) | 184 | 2.2B | 3.8M | Instagram (64%) |
| Niche: All niches | 606 | 8.9B | 6M | Instagram (64%) |
| Language: French | 143 | 666.8M | 2M | Instagram (84%) |
| Platform: YouTube (all languages) | 754 | 5.9B | 2.5M | YouTube (100%) |
How brands use the Hindi-speaking lifestyle creators list
$58K – $150K per Instagram post at the Hindi-speaking lifestyle creators median of 7.3M; five near that median, 36.5M combined, plan at $290K–750K.
#1 Virat Kohli (389M) plans at $80K+ per post, 53x the 7.3M median audience.
Of the 1.4B: under 1M holds 0.1% (11 creators); 1M–10M holds 4.4% (13 creators); 10M+ holds 95% (19 creators).
How the Hindi-speaking lifestyle creators list is built
43 published profiles match: tagged Lifestyle, posting in Hindi. Virat Kohli leads on combined reach (389M); #43 has 20.2K. A second language appears on 32 of the 43, English on 32. Sony SAB (106M, read 22 Sep 2026) and Zee TV (99.3M, read 26 Oct 2026) are 6% apart, so Zee TV can pass Sony SAB on the next count.
FAQs about Hindi-speaking lifestyle creators
How big are Hindi-speaking lifestyle creators?
43 Hindi-speaking lifestyle creators, median 7.3M: 10M+ 19 (95% of 1.4B), 1M–10M 13 (4.4% of 1.4B), 100K–1M 5 (0.1% of 1.4B), under 100K 6 (0.1% of 1.4B).
Which other niches do Hindi-speaking lifestyle creators cover?
43 Hindi-speaking lifestyle creators: Movies & TV 9 (8.2% of 1.4B), Sports 4 (29% of 1.4B), Beauty & Fashion 1 (0.2% of 1.4B); 16 carry a second niche.
Which platforms do Hindi-speaking lifestyle creators use most?
By largest account, 43 Hindi-speaking lifestyle creators: Instagram 35 (Virat Kohli 27%), YouTube 7 (Sony SAB 7.4%), TikTok 1; Instagram carries 72% of 1.4B.
Which band holds most Hindi-speaking lifestyle creators?
10M+: 19 of 43 Hindi-speaking lifestyle creators (44%), 1.4B of 1.4B; largest Virat Kohli, 389M.
What does unlocking Hindi-speaking lifestyle creators add?
Past #4 Colors TV (5.7% of 1.4B): #5 at 78.7M to #43 at 20.2K, 763.1M in all; the other 39 Hindi-speaking lifestyle creators open for $19, CSV included.