Vlad and Niki subscribers on YouTube stand at 151M, counted on 21 Sep 2026. Instagram adds 8.5M followers.
Brothers making family-friendly play videos
Vlad and Niki are brothers based in the USA who create family-friendly play videos. Their content, presented in both English and Russian, focuses on comedy and lifestyle themes. They share their adventures and imaginative play for a global audience of children and families.
Updated
YouTube (@VladandNiki) holds 95% of Vlad and Niki's 159.5M followers and subscribers (151M); next come Instagram 8.5M.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| YouTube | @VladandNiki | 151,000,000 subscribers | 95% | 21 Sep 2026 |
| @vladandniki | 8,500,000 followers | 5% | 16 Sep 2026 | |
| Combined | 2 accounts | 159,500,000 | 100% |
How Vlad and Niki's numbers are counted: 151M + 8.5M = 159.5M.
Vlad and Niki's contact route, audience split and rate estimates are ready — members see them in one tap.
Vlad and Niki is a children's entertainment franchise starring brothers Vlad and Niki Vashketov, originally from Russia and now based in the United States. It is one of the largest kids channels on YouTube with localised channels in many languages. The brand extends into apps, toys and books.
The channel launched in 2018 with simple play and pretend-adventure videos and grew rapidly by keeping dialogue minimal so clips travel between languages. Regional channels in Spanish, Portuguese, Arabic and Hindi added hundreds of millions of views. The brothers now appear regularly on highest-earning creator lists.
Episodes are colourful pretend-play adventures, toy stories and family challenges aimed at pre-school and early-primary viewers. YouTube carries the main library while Instagram and TikTok host short clips. Searches usually concern their ages, family and net worth.
The franchise licenses toys, games, apparel and mobile apps and works with global retail partners, managed through a media company built around the brand. Sponsored family content forms a smaller share of income.
Vlad and Niki are best known for children's YouTube videos featuring imaginative pretend play, toy adventures, challenges and family activities.
Their videos are available on the Vlad and Niki YouTube channel, with additional content on Instagram.
Their main YouTube channel has surpassed the 10 million subscribers required for YouTube's Diamond Creator Award.
Vlad and Niki publishes preschool stories that mix live action, animation and songs: pretend play with toy cars and Hot Wheels sets, lessons on sharing and good behaviour, science projects such as a home-made volcano, cardboard challenges and superhero dress-up adventures.
Across the 12 months to Oct 2026, @vladandniki published 110 videos (about 9.2 a month) and was active in 12 of them. 11 of the 110 were Shorts, and the peak was Sep 2026 with 11 uploads. @vladandniki holds 1,072 public uploads; 164 of them (15%) are Shorts and 908 are long-form. Vlad and Niki's long-form videos usually last about 20 min 25 s (median of the newest 50), mostly between 19 min 3 s and 37 min 5 s.
In its settings, @vladandniki lists the USA as its country. English is the audio language on every one of Vlad and Niki's newest 50 uploads. YouTube's own topic tags for Vlad and Niki: Hobby and Lifestyle.
In order, Vlad and Niki's top 3 uploads as YouTube ranked them on 5 Nov 2026. 1 of the 3 is a Short.
Source: @vladandniki on YouTube (YouTube Data API v3, read 5 Nov 2026)
$120K+ is the starting budget for one YouTube post with Vlad and Niki (159.5M followers); usage rights and exclusivity add to it.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $42K+ |
| Sponsored post, Reel or Short | $120K+ |
| Dedicated video or integration | $220K+ |
| Three-post campaign package | $310K+ |
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Comedy creators to compare with Vlad and Niki's 159.5M: Dude Perfect (USA, 95.2M), Sidemen (United Kingdom, 37M) and Green TV Entertainment (Pakistan, 16M).
With 159.5M, Vlad and Niki leads this group; Dude Perfect is next on 95.2M.
YouTube (@VladandNiki) holds 95% of Vlad and Niki's audience; Dude Perfect, Sidemen and Green TV Entertainment have their largest following on YouTube as well.
Vlad and Niki posts in English and Russian, like Dude Perfect and Sidemen; Green TV Entertainment posts in Urdu.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Vlad and Niki | USA | YouTube (151M) | 159,500,000 | 21 Sep 2026 |
| Dude Perfect | USA | YouTube (62.8M) | 95,228,954 | 28 Sep 2026 |
| Sidemen | United Kingdom | YouTube (23.4M) | 37,016,724 | 21 Sep 2026 |
| Green TV Entertainment | Pakistan | YouTube (16M) | 16,000,000 | 26 Oct 2026 |
Vlad and Niki's Fan Score is 9.4. Profile depth leads at 10.0; platform presence trails at 8.0.
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Reach Vlad and Niki through @VladandNiki on YouTube and @vladandniki on Instagram. How brands approach Vlad and Niki and similar creators.
As of 21 Sep 2026, Vlad and Niki has 159.5M followers and subscribers: YouTube @VladandNiki 151M and Instagram @vladandniki 8.5M, 159,500,000 in all.
Vlad and Niki opened @vladandniki on 23 Apr 2018, and “Vlad and Nikita Play with Colored Blocks” (28 Apr 2018) is the earliest Vlad and Niki upload still online. @vladandniki passed 500 public videos on 9 Nov 2022. On 5 Nov 2026, Vlad and Niki had 1,072 public uploads there, 164 of them Shorts.
Vlad and Niki's 3 most-watched uploads on @vladandniki are “Vlad and Niki - new Funny stories about Toys for children” (Aug 2020), “Kids are making a volcano - Cool Science Experiment!” (Mar 2024) and “Vlad and Nikita superheroes vending machine kids toy story” (Apr 2020), in that order. The channel dates from 23 Apr 2018 and holds 1,072 public uploads.
YouTube, where @VladandNiki has 151M subscribers: 95% of Vlad and Niki's 159.5M. Instagram follows with 8.5M on @vladandniki.
Vlad and Niki posts as @VladandNiki on YouTube (151M) and @vladandniki on Instagram (8.5M).
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See all 120 creators in Top lifestyle creators on YouTube
3 CreatorFanBase rankings list Vlad and Niki; the best placing is #2 of 120.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top lifestyle creators on YouTube | #2 | 120 |
| Top comedy creators on YouTube | #3 | 70 |
| Most Subscribed YouTube channels in the United States | #5 | 119 |
See all 120 creators in Top lifestyle creators on YouTube
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