Vlad and Niki
Brothers making family-friendly play videos
- Total reach
- 139.5M
- Known for
- Global kids entertainment franchise
across 2 platforms
Vlad and Niki follower count by platform
Latest recorded followers, subscribers and engagement on each platform.
131M
Subscribers
8.5M
Followers
How many followers does Vlad and Niki have in 2026?
Short answer, then the full platform-by-platform breakdown below.
Vlad and Niki has roughly 139.5M followers in total across 2 tracked platforms as of 2026. The biggest audience is on YouTube with 131M, followed by Instagram with 8.5M. Vlad and Niki is based in Russia and publishes in English, Russian.
Counts are approximate public figures from our latest snapshot, not platform-certified numbers.
About Vlad and Niki: biography, career and business
Researched profile of Vlad and Niki — background, breakthrough, content style and money, written and reviewed by the CreatorFanBase team.
Vlad and Niki is a children's entertainment franchise starring brothers Vlad and Niki Vashketov, originally from Russia and now based in the United States. It is one of the largest kids channels on YouTube with localised channels in many languages. The brand extends into apps, toys and books.
The channel launched in 2018 with simple play and pretend-adventure videos and grew rapidly by keeping dialogue minimal so clips travel between languages. Regional channels in Spanish, Portuguese, Arabic and Hindi added hundreds of millions of views. The brothers now appear regularly on highest-earning creator lists.
Episodes are colourful pretend-play adventures, toy stories and family challenges aimed at pre-school and early-primary viewers. YouTube carries the main library while Instagram and TikTok host short clips. Searches usually concern their ages, family and net worth.
The franchise licenses toys, games, apparel and mobile apps and works with global retail partners, managed through a media company built around the brand. Sponsored family content forms a smaller share of income.
Reported estimates for the Vlad and Niki brand run from roughly 40 to 300 million US dollars depending on whether licensing is included. All are outside estimates rather than verified figures.
Audience split by platform
Share of the total following each platform accounts for.
Follower history
Every recorded snapshot, newest first — the basis for growth trends.
| Date | Platform | Metric | Count |
|---|---|---|---|
| Sep 16, 2026 | YouTube | Subscribers | 131M |
| Sep 16, 2026 | Followers | 8.5M |
CFB Rating breakdown
Our composite score out of 10, built from reach, engagement, platform presence and profile depth.
7.9
out of 10
4 data signals used
Where to follow Vlad and Niki: official handles and links
Verified-looking public accounts for Vlad and Niki on every platform we track — each link opens the live profile.
Explore creators like Vlad and Niki
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Frequently asked questions about Vlad and Niki
Popular questions people search about Vlad and Niki — followers, net worth, platforms and brand contact.
Data & sources
How the numbers on this page are collected and what they mean.