Indonesian lifestyle creators & influencers
As of 13 Oct 2026, Willie Salim leads the 120 Indonesian lifestyle influencers on CreatorFanBase, at 143.5M combined followers and subscribers; Raffi Ahmad & Nagita Slavina follows at 92.8M.
Updated
- Category
- Lifestyle
- Language
- Indonesian
More creators match. Unlock the full list to see them.
Indonesian lifestyle creators & influencers: the top 4
Willie Salim
Content creator known for charitable acts and social experiments.
Raffi Ahmad & Nagita Slavina
Lifestyle and entertainment creator from Indonesia with a global Instagram audience
RICIS🧜♀️
Indonesian content creator and public figure, sharing daily life and endorsements.
Vilmei
Vilmei is an Indonesian social media personality known for her relatable and often comedic skits and lifestyle content.
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Indonesian-speaking lifestyle creators: 120 creators, median audience 7M followers.
- By platform
- Instagram (71) · TikTok (28) · YouTube (21)
- By follower size
- 1M–5M (37) · 5M–10M (40) · 10M–100M (42) · 100M+ (1)
- Top languages
- Indonesian (120) · English (48) · Korean (2) · Vietnamese (2) · Dutch (1)
- Top countries
- Indonesia (115) · Netherlands (1) · South Korea (1) · United Kingdom (1) · Vietnam (1)
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Which lifestyle influencers post in Indonesian?
- 1.Willie Salim143.5M followers
- 2.Raffi Ahmad & Nagita Slavina92.8M followers
- 3.RICIS🧜♀️87.2M followers
- 4.Vilmei73.8M followers
Indonesian-speaking lifestyle creators: what the data shows
- The median here, 7M, is 2.9x the 2.4M median of 3,989 lifestyle creators.
- Largest accounts among the 120: Instagram 59%, TikTok 23% and YouTube 18%; 492 Indonesian-speaking creators split Instagram 71% and TikTok 11%.
- The median here, 7M, is 2x the 3.5M median of 492 Indonesian-speaking creators.
- Indonesia is home to 115 of the 120, the Netherlands to 1 (96%); across 492 Indonesian-speaking creators Indonesia has 97%.
The open Indonesian-speaking lifestyle creators, one by one
The 4 open entries hold 397.2M of the 1.7B (23%); the unlock adds 1.3B from 116 more, median 6.8M.
#1 Willie Salim
Willie Salim (Indonesia, Indonesian) is #1 of 120 Indonesian-speaking lifestyle creators at 143.5M, 8.4% of 1.7B (read 13 Oct 2026).
Willie Salim is #1 of the 492 Indonesian-speaking creators and #1 here, 8.4% of 1.7B.
TikTok @williesalim 87.4M, 5.1% of 1.7B; YouTube @williesalim 39.5M subscribers, 2.3% of 1.7B; Instagram @willie27_ 16.6M, 1% of 1.7B.
Willie Salim: tagged Movies & TV and Lifestyle; estimated net worth $29M–45M; $50K+ per TikTok post.
#2 Raffi Ahmad & Nagita Slavina
Raffi Ahmad & Nagita Slavina (Indonesia, Indonesian) is #2 of 120 Indonesian-speaking lifestyle creators at 92.8M, 5.4% of 1.7B (read 13 Oct 2026).
Raffi Ahmad & Nagita Slavina is #2 of the 492 Indonesian-speaking creators and #2 here, 5.4% of 1.7B.
Instagram @raffinagita1717 75M, 4.4% of 1.7B; TikTok @raffi_nagita 17.8M, 1% of 1.7B.
Raffi Ahmad & Nagita Slavina: tagged Lifestyle; $80K+ per Instagram post.
#3 RICIS🧜♀️
RICIS🧜♀️ (Indonesia, Indonesian) is #3 of 120 Indonesian-speaking lifestyle creators at 87.2M, 5.1% of 1.7B (read 13 Oct 2026).
RICIS🧜♀️ is #3 of the 492 Indonesian-speaking creators and #3 here, 5.1% of 1.7B.
YouTube @ricisofficial1795 50.4M subscribers, 2.9% of 1.7B; Instagram @riaricis1795 36.8M, 2.2% of 1.7B.
RICIS🧜♀️: tagged Lifestyle; estimated net worth $19M–29M; $120K+ per YouTube post.
#4 Vilmei
Vilmei (Indonesia, Indonesian) is #4 of 120 Indonesian-speaking lifestyle creators at 73.8M on TikTok @vilmeijuga, 4.3% of 1.7B (read 13 Oct 2026).
Vilmei is #4 of the 492 Indonesian-speaking creators and #4 here, 4.3% of 1.7B.
Vilmei: tagged Comedy and Lifestyle; estimated net worth $16M–25M; $50K+ per TikTok post.
Indonesian-speaking lifestyle creators by follower tier
1M–10M holds the most Indonesian-speaking lifestyle creators: 77 (64%) with 403.3M, 24% of 1.7B, median 5M.
By reach, 10M–100M leads: 1.2B from 42 (68% of 1.7B), top open entry Raffi Ahmad & Nagita Slavina at 92.8M.
Tier cut-offs in the 1.7B: 100M+ ends at #1 (143.5M), 10M+ ends at #43 (10.1M); #44 has 9.9M.
#1 has 57x the audience of #120 (143.5M vs 2.5M), median 7M.
Of the 1.7B, the largest 12 (10%) hold 45%; the smallest 60 hold 15%, or 258.2M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 1 | 0.8% | 143.5M | 8.4% | 143.5M | Willie Salim |
| 10M–100M | 42 | 35% | 1.2B | 68% | 18.9M | Raffi Ahmad & Nagita Slavina |
| 1M–10M | 77 | 64% | 403.3M | 24% | 5M | – |
Where Indonesian-speaking lifestyle creators are biggest
Indonesian-speaking lifestyle creators by biggest platform: Instagram 71, median 6.5M, 51% of 1.7B; TikTok 28, median 9.1M, 31% of 1.7B; YouTube 21, median 6.7M, 18% of 1.7B.
TikTok-first entries are fewer (28) but larger: median 9.1M, 1.4x the 6.5M of Instagram.
Indonesian-speaking lifestyle creators, highest-ranked by platform after Instagram: TikTok at #1 (143.5M), YouTube at #3 (87.2M).
Open entries by biggest account: Willie Salim and Vilmei on TikTok; Raffi Ahmad & Nagita Slavina on Instagram; RICIS🧜♀️ on YouTube.
TikTok: 23% of these Indonesian-speaking lifestyle creators, 11% of the 492 Indonesian-speaking creators.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 71 | 59% | 874.8M | 51% | 6.5M | Raffi Ahmad & Nagita Slavina | |
| TikTok | 28 | 23% | 530.5M | 31% | 9.1M | Willie Salim |
| YouTube | 21 | 18% | 303.6M | 18% | 6.7M | RICIS🧜♀️ |
Other niches among Indonesian-speaking lifestyle creators
Second tags on Indonesian-speaking lifestyle creators: Movies & TV 56 (37% of 1.7B), Beauty & Fashion 12 (6.4% of 1.7B), Food & Cooking 11 (4.5% of 1.7B); 103 of 120 carry one, 86%.
Largest median: Comedy at 21.8M; smallest: Sports at 3.7M, 5.8x apart.
Indonesian-speaking lifestyle creators, highest-ranked by tag: Movies & TV #1 (143.5M), Beauty & Fashion #19 (21.9M), Food & Cooking #13 (27.4M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Movies & TV | 56 | 47% | 635.1M | 37% | 6.9M | Willie Salim |
| Beauty & Fashion | 12 | 10% | 109M | 6.4% | 6.2M | – |
| Food & Cooking | 11 | 9.2% | 76.9M | 4.5% | 5.3M | – |
| Comedy | 7 | 5.8% | 182.8M | 11% | 21.8M | Vilmei |
| Education | 5 | 4.2% | 52M | 3% | 9.7M | – |
| Sports | 4 | 3.3% | 15.7M | 0.9% | 3.7M | – |
Indonesian-speaking lifestyle creators and nearby lists
Indonesian-speaking lifestyle creators (120, 1.7B, median 7M) against nearby lists: India (all languages) has 1.5x the creators and a median 1.9x smaller; All niches has 4.1x the creators and a median 2x smaller; French has 1.2x the creators and a median 3.4x smaller.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: India (all languages) | 184 | 2.2B | 3.8M | Instagram (64%) |
| Niche: All niches | 492 | 4.4B | 3.5M | Instagram (71%) |
| Language: French | 143 | 666.8M | 2M | Instagram (84%) |
| Platform: Instagram (all languages) | 2,687 | 16.3B | 2.1M | Instagram (100%) |
How brands use the Indonesian-speaking lifestyle creators list
$56K – $140K per Instagram post at the Indonesian-speaking lifestyle creators median of 7M; five near that median, 35M combined, plan at $280K–700K.
#1 Willie Salim (143.5M) plans at $50K+ per post, 21x the 7M median audience.
Of the 1.7B: 1M–10M holds 24% (77 creators); 10M+ holds 76% (43 creators).
How the Indonesian-speaking lifestyle creators list is built
120 published profiles match: tagged Lifestyle, posting in Indonesian. Willie Salim leads on combined reach (143.5M); #120 has 2.5M. A second language appears on 52 of the 120, English on 48. Raffi Ahmad & Nagita Slavina (92.8M, read 13 Oct 2026) and RICIS🧜♀️ (87.2M) are 6% apart, so RICIS🧜♀️ can pass Raffi Ahmad & Nagita Slavina on the next count.
How the 120 Indonesian-speaking lifestyle creators are counted
FAQs about Indonesian-speaking lifestyle creators
How big are Indonesian-speaking lifestyle creators?
120 Indonesian-speaking lifestyle creators, median 7M: 10M+ 43 (76% of 1.7B), 1M–10M 77 (24% of 1.7B).
Which other niches do Indonesian-speaking lifestyle creators cover?
120 Indonesian-speaking lifestyle creators: Movies & TV 56 (37% of 1.7B), Beauty & Fashion 12 (6.4% of 1.7B), Food & Cooking 11 (4.5% of 1.7B); 103 carry a second niche.
Which platforms do Indonesian-speaking lifestyle creators use most?
By largest account, 120 Indonesian-speaking lifestyle creators: Instagram 71 (Raffi Ahmad & Nagita Slavina 5.4%), TikTok 28 (Willie Salim 8.4%), YouTube 21 (RICIS🧜♀️ 5.1%); Instagram carries 51% of 1.7B.
Which band holds most Indonesian-speaking lifestyle creators?
1M–10M: 77 of 120 Indonesian-speaking lifestyle creators (64%), 403.3M of 1.7B.
What does unlocking Indonesian-speaking lifestyle creators add?
Past #4 Vilmei (4.3% of 1.7B): #5 at 65.6M to #120 at 2.5M, 1.31B in all; the other 116 Indonesian-speaking lifestyle creators open for $19, CSV included.