Top lifestyle creators in the UAE in 2026
As of 13 Oct 2026, Noor Stars is the most-followed lifestyle creator in the UAE on CreatorFanBase (120 listed), with 35.1M combined followers and subscribers; Joe Hattab follows at 29.5M.
Updated
- Category
- Lifestyle
- Country
- United Arab Emirates
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Who are the top lifestyle influencers in the UAE in 2026?
- 1Noor Stars35.1M followers
- 2Joe Hattab29.5M followers
- 3Ghaith Marwan28.9M followers
- 4Douha Laribi25.6M followers
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Noor Stars
Lifestyle creator
Joe Hattab
Emirati travel documentarian and YouTube creator showcasing global adventures.
Ghaith Marwan
Popular content creator known for his engaging YouTube videos and daily life content.
Douha Laribi
Dubai-based beauty and fashion creator on Instagram
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Lifestyle creators in the UAE: 120 creators, median audience 185.5K followers.
- By platform
- Instagram (75) · TikTok (26) · YouTube (19)
- By follower size
- 10K–50K (13) · 50K–100K (32) · 100K–500K (37) · 500K–1M (5) · 1M–5M (13) · 5M–10M (9) · 10M–100M (11)
- Top languages
- English (109) · Arabic (36) · Hindi (1) · Swahili (1)
- Top countries
- United Arab Emirates (120)
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Lifestyle creators in the UAE: what the data shows
- English appears on 109 of 120 profiles (91%), Arabic on 36; 75% of 474 creators in the UAE list English.
- 33 of 120 pass 1M (28%) and the smallest has 36.9K; across 474 creators in the UAE 33% pass 1M.
- Noor Stars is #1 here but #5 among all 474 creators in the UAE.
- Noor Stars, Joe Hattab, Ghaith Marwan and Douha Laribi hold 35% of the 336M that all 120 reach combined.
The open lifestyle creators in the UAE, one by one
The 4 open entries hold 119M of the 336M (35%); the unlock adds 217M from 116 more, median 176K.
#1 Noor Stars
Noor Stars (UAE, Arabic) is #1 of 120 UAE lifestyle creators at 35.1M, 10% of 336M (read 13 Oct 2026).
Noor Stars is #5 of the 474 creators in the UAE and #1 here, 10% of 336M.
YouTube @noorstars 22.5M subscribers, 6.7% of 336M; TikTok @noorstars 12.6M, 3.7% of 336M.
Noor Stars: tagged Lifestyle; estimated net worth $9.8M–15M; $120K+ per YouTube post.
#2 Joe Hattab
Joe Hattab (UAE, English, Arabic) is #2 of 120 UAE lifestyle creators at 29.5M, 8.8% of 336M (read 13 Oct 2026).
Joe Hattab is #6 of the 474 creators in the UAE and #2 here, 8.8% of 336M.
YouTube @joehattab 21.3M subscribers, 6.3% of 336M; Instagram @joe_hattab 8.2M, 2.4% of 336M.
Joe Hattab: tagged Movies & TV and Lifestyle; estimated net worth $8.4M–13M; $120K+ per YouTube post.
#3 Ghaith Marwan
Ghaith Marwan (UAE, Arabic, English) is #3 of 120 UAE lifestyle creators at 28.9M, 8.6% of 336M (read 13 Oct 2026).
Ghaith Marwan is #7 of the 474 creators in the UAE and #3 here, 8.6% of 336M.
YouTube @ghaithmarwan 14.1M subscribers, 4.2% of 336M; Instagram @ghaith_marwan 10.3M, 3.1% of 336M; TikTok @ghaith_marwan 4.5M, 1.3% of 336M.
Ghaith Marwan: tagged Movies & TV and Lifestyle; estimated net worth $8.2M–13M; $120K+ per YouTube post.
#4 Douha Laribi
Douha Laribi (UAE, English) is #4 of 120 UAE lifestyle creators at 25.6M, 7.6% of 336M (read 13 Oct 2026).
Douha Laribi is #8 of the 474 creators in the UAE and #4 here, 7.6% of 336M.
TikTok @douhalaribiii 19.7M, 5.9% of 336M; Instagram @_douhalaribi__ 4.3M, 1.3% of 336M; YouTube @douhalaribi 1.6M subscribers, 0.5% of 336M.
Douha Laribi: tagged Beauty & Fashion and Lifestyle; estimated net worth $7.4M–12M; $50K+ per TikTok post.
Lifestyle creators in the UAE by follower tier
10K–100K holds the most UAE lifestyle creators: 45 (38%) with 2.8M, 0.8% of 336M, median 62K.
By reach, 10M–100M leads: 237.8M from 11 (71% of 336M), top open entry Noor Stars at 35.1M.
Tier cut-offs in the 336M: 10M+ ends at #11 (12M), 1M+ ends at #33 (1M), 100K+ ends at #75 (103.4K); #76 has 99.3K.
#1 has 951x the audience of #120 (35.1M vs 36.9K), median 185.5K.
Of the 336M, the largest 12 (10%) hold 73%; the smallest 60 hold 1.4%, or 4.8M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 10M–100M | 11 | 9.2% | 237.8M | 71% | 21.6M | Noor Stars |
| 1M–10M | 22 | 18% | 82.9M | 25% | 2.9M | – |
| 500K–1M | 5 | 4.2% | 3.5M | 1% | 663K | – |
| 100K–500K | 37 | 31% | 9M | 2.7% | 193K | – |
| 10K–100K | 45 | 38% | 2.8M | 0.8% | 62K | – |
Where lifestyle creators in the UAE are biggest
UAE lifestyle creators by biggest platform: Instagram 75, median 122.8K, 34% of 336M; TikTok 26, median 240.1K, 17% of 336M; YouTube 19, median 388K, 49% of 336M.
YouTube-first entries are fewer (19) but larger: median 388K, 3.2x the 122.8K of Instagram.
UAE lifestyle creators, highest-ranked by platform after Instagram: TikTok at #4 (25.6M), YouTube at #1 (35.1M).
Open entries by biggest account: Noor Stars, Joe Hattab and Ghaith Marwan on YouTube; Douha Laribi on TikTok.
TikTok: 22% of these UAE lifestyle creators, 9.7% of the 474 creators in the UAE.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 75 | 63% | 115.4M | 34% | 122.8K | – | |
| TikTok | 26 | 22% | 57M | 17% | 240.1K | Douha Laribi |
| YouTube | 19 | 16% | 163.6M | 49% | 388K | Noor Stars |
Other niches among lifestyle creators in the UAE
Second tags on UAE lifestyle creators: Beauty & Fashion 50 (26% of 336M), Food & Cooking 15 (2.6% of 336M), Fitness & Health 7 (0.8% of 336M); 65 of 120 carry one, 54%.
Largest median: Movies & TV at 16.8M; smallest: Fitness & Health at 77.2K, 217x apart.
UAE lifestyle creators, highest-ranked by tag: Beauty & Fashion #4 (25.6M), Food & Cooking #20 (5.3M), Fitness & Health #26 (1.9M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Beauty & Fashion | 50 | 42% | 88.3M | 26% | 104.9K | Douha Laribi |
| Food & Cooking | 15 | 13% | 8.6M | 2.6% | 106.4K | – |
| Fitness & Health | 7 | 5.8% | 2.7M | 0.8% | 77.2K | – |
| Movies & TV | 6 | 5% | 102.9M | 31% | 16.8M | Joe Hattab |
| Comedy | 2 | 1.7% | 15.6M | 4.6% | 7.8M | – |
| Education | 2 | 1.7% | 6M | 1.8% | 3M | – |
Languages among lifestyle creators in the UAE
UAE lifestyle creators, by language: English 109 (87% of 336M), Arabic 36 (84% of 336M), Hindi 1 (0.9% of 336M); 26 post in two or more, 22%.
English is on 91% here and 62% of the 3,989 lifestyle creators.
| Language | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| English | 109 | 91% | 292.1M | 87% | 181.7K | Joe Hattab |
| Arabic | 36 | 30% | 281.6M | 84% | 4.2M | Noor Stars |
| Hindi | 1 | 0.8% | 3M | 0.9% | 3M | – |
| Swahili | 1 | 0.8% | 6.6M | 2% | 6.6M | – |
Lifestyle creators in the UAE and nearby lists
UAE lifestyle creators (120, 336M, median 185.5K) against nearby lists: India has 1.5x the creators and a median 20x larger; Gaming has 15% of the creators and a median 1.1x smaller; YouTube (all niches) has 64% of the creators and a median 5.5x larger.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: India | 184 | 2.2B | 3.8M | Instagram (64%) |
| Niche: Gaming | 18 | 122.2M | 168.5K | YouTube (56%) |
| Platform: YouTube (all niches) | 77 | 602.2M | 1M | YouTube (100%) |
| Size: 10K–50K (all niches) | 100 | 2.7M | 26.1K | Instagram (85%) |
How brands use the lifestyle creators in the UAE list
$2K – $4K per Instagram post at the UAE lifestyle creators median of 185.5K; five near that median, 927.5K combined, plan at $8K–19K.
#1 Noor Stars (35.1M) plans at $120K+ per post, 189x the 185.5K median audience.
Of the 336M: under 1M holds 4.6% (87 creators); 1M–10M holds 25% (22 creators); 10M+ holds 71% (11 creators).
How the lifestyle creators in the UAE list is built
120 published profiles match: base country UAE, tagged Lifestyle. Noor Stars leads on combined reach (35.1M); #120 has 36.9K. 65 of the 120 share a second niche tag; Beauty & Fashion leads with 50. Joe Hattab (29.5M, read 13 Oct 2026) and Ghaith Marwan (28.9M) are 2% apart, so Ghaith Marwan can pass Joe Hattab on the next count.
FAQs about lifestyle creators in the UAE
Who is #1 among lifestyle creators in the UAE, and by how much?
#1 among UAE lifestyle creators: Noor Stars, 35.1M = 10% of 336M; #2 Joe Hattab, 29.5M = 8.8%; gap 5.6M, 19% more.
How are lifestyle creators in the UAE ordered?
336M over 120 UAE lifestyle creators, by combined count: 10% for #1 Noor Stars (35.1M), 185.5K in the middle, 36.9K at #120.
How much of the 336M do the top four lifestyle creators in the UAE hold?
119M for Noor Stars, Joe Hattab, Ghaith Marwan and Douha Laribi: 35% of all UAE lifestyle creators combined (336M).
How close are lifestyle creators in the UAE at the top?
#3 among UAE lifestyle creators: Ghaith Marwan, 28.9M (8.6% of 336M); 574.4K behind Joe Hattab (8.8%), 6.2M behind Noor Stars (10%).
What count puts a lifestyle creator in the UAE in the top 10?
#10 sets the line at 13.4M; #11, 12M (3.6%). Top 10 UAE lifestyle creators: Noor Stars at 35.1M down to 13.4M, 67% of 336M.