Latest count of Virginia Fonseca followers: 56.6M on Instagram (21 Sep 2026), 76.6M across all 2 accounts. YouTube adds 11.8M subscribers.
Brazilian lifestyle creator and WePink founder
Virginia Pimenta da Fonseca Serrão é uma apresentadora, empresária e influenciadora digital brasilo-americana.
Updated
Instagram (@virginia) holds 64% of Virginia Fonseca's 88.4M followers and subscribers (56.6M); next come TikTok 20M and YouTube 11.8M.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @virginia | 56,559,123 followers | 64% | 21 Sep 2026 | |
| TikTok | @virginia | 20,000,000 followers | 23% | 16 Sep 2026 |
| YouTube | @VirginiaFonseca | 11,800,000 subscribers | 13% | 17 Sep 2026 |
| Combined | 3 accounts | 88,359,123 | 100% |
How Virginia Fonseca's numbers are counted: 56.6M + 20M + 11.8M = 88.4M.
Virginia Fonseca's contact route, audience split and rate estimates are ready — members see them in one tap.
Based in Brazil, Virginia Fonseca is best known as brazilian lifestyle creator and wepink founder, with a combined following of roughly 84M across 3 tracked platforms.
Virginia Fonseca built an audience by posting consistently in the lifestyle space and turning one format into a habit for fans. Instagram is the biggest home for that audience today at about 52M followers, and growth on the other platforms followed the same content being cut for each feed. Exact milestone dates vary between sources, so treat the timeline here as an outline rather than an official record.
Expect lifestyle and beauty content: the recurring formats that made the channel recognisable, collaborations with other creators in the same niche, and short-form cuts made for TikTok, Reels and Shorts. Posting in Portuguese keeps the core audience in Brazil, while subtitles and visual formats pull in viewers worldwide.
Like most creators at this scale, Virginia Fonseca earns through platform revenue, sponsorships and brand partnerships, with merchandise or own-brand products layered on top. Public deal terms are rarely disclosed, so we list only ventures that have been reported publicly and avoid guessing at contract values.
Virginia Fonseca’s television work includes the SBT variety show "Sabadou com Virginia." Online, she is known for lifestyle videos, beauty content and family vlogs.
Her videos are available on her YouTube channel, Instagram and TikTok.
Her combined following across TikTok, YouTube and Instagram totals approximately 76.6 million.
Sources: Wikipedia · infomoney.com.br
Virginia Fonseca's estimated net worth is $78 million, according to 2025 figures.
Virginia Fonseca's money comes from WePink beauty brand, Instagram/TikTok advertising and YouTube and TV presenting.
She told a Brazilian Senate inquiry that WePink billed R$750 million in 2024.
At 88.4M followers, a Instagram sponsorship earns Virginia Fonseca $80K+.
By net worth, Virginia Fonseca is #3 among 8 creators from Brazil we track: behind Vinícius Júnior ($80 million) and ahead of Whindersson Nunes ($32–56 million).
Sources: infomoney.com.br
Compare: Vinícius Júnior net worth · Whindersson Nunes net worth
$80K+ is the starting budget for one Instagram post with Virginia Fonseca (88.4M followers); usage rights and exclusivity add to it.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Beauty & fashion creators to compare with Virginia Fonseca's 88.4M: James Charles (USA, 88.2M), Hailey Bieber (USA, 78.4M), NikkieTutorials (Netherlands, 43.3M) and Mari Maria (Brazil, 47.2M).
With 88.4M, Virginia Fonseca leads this group; James Charles is next on 88.2M.
Instagram (@virginia) holds 64% of Virginia Fonseca's audience; Hailey Bieber and NikkieTutorials are also biggest on Instagram, while James Charles and Mari Maria are biggest on TikTok.
Virginia Fonseca posts in Portuguese, like Mari Maria; James Charles posts in English, Hailey Bieber posts in English and NikkieTutorials posts in English and Dutch.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Virginia Fonseca | Brazil | Instagram (56.6M) | 88,359,123 | 21 Sep 2026 |
| James Charles | USA | TikTok (39.2M) | 88,162,339 | 12 Oct 2026 |
| Hailey Bieber | USA | Instagram (58.9M) | 78,359,615 | 13 Oct 2026 |
| NikkieTutorials | Netherlands | Instagram (18.6M) | 43,272,126 | 21 Sep 2026 |
| Mari Maria | Brazil | TikTok (26.5M) | 47,192,832 | 13 Oct 2026 |
9.3/10 overall for Virginia Fonseca; best signal: profile depth 10.0, weakest: platform presence 9.0.
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Reach Virginia Fonseca through @virginia on Instagram, @virginia on TikTok and @VirginiaFonseca on YouTube. How brands approach Virginia Fonseca and similar creators.
As of 21 Sep 2026, Virginia Fonseca has 88.4M followers and subscribers: Instagram @virginia 56.6M, TikTok @virginia 20M and YouTube @VirginiaFonseca 11.8M, 88,359,123 in all.
Virginia Fonseca's estimated net worth is $78M, on 88.4M followers. Virginia Fonseca is #3 of 8 creators from Brazil, between Vinícius Júnior and Whindersson Nunes.
In 2016, Virginia Fonseca started filming YouTube videos at 16. Virginia Fonseca's Instagram account @virginia has 56.6M followers as of 21 Sep 2026.
Virginia Fonseca's business is WePink. She co-founded the beauty brand WePink, which she said billed R$750 million in 2024.
Instagram, where @virginia has 56.6M followers: 64% of Virginia Fonseca's 88.4M. TikTok follows with 20M on @virginia.
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3 CreatorFanBase rankings list Virginia Fonseca; the best placing is #6 of 72.
| Ranking | Position | Creators ranked |
|---|---|---|
| Biggest Instagram accounts in Brazil | #6 | 72 |
| Top beauty and fashion creators on Instagram | #7 | 120 |
| Most-followed creators on Instagram | #73 | 120 |
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