Latest count of Zoe Sugg subscribers: 10.4M on YouTube (17 Sep 2026). Instagram adds 8.7M followers.
Pioneering British beauty and lifestyle vlogger
Zoë Elizabeth Sugg, also known by her online name Zoella, is an English media personality, entrepreneur and author. She began her career as a YouTuber in 2009 and has since amassed over 10 million subscribers.
Updated
Zoe Sugg's 19.2M is spread out: YouTube 10.4M (54%), Instagram 8.7M (45%) and TikTok 110K (0.6%), so no single account carries Zoe Sugg's reach.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| YouTube | @zoella | 10,400,000 subscribers | 54% | 17 Sep 2026 |
| @zoesugg | 8,654,841 followers | 45% | 21 Sep 2026 | |
| TikTok | @zoesugg | 110,000 followers | 1% | 21 Sep 2026 |
| Combined | 3 accounts | 19,164,841 | 100% |
How Zoe Sugg's numbers are counted: 10.4M + 8.7M + 110K = 19.2M.
Zoe Sugg's contact route, audience split and rate estimates are ready — members see them in one tap.
Based in the UK, Zoe Sugg is best known as pioneering british beauty and lifestyle vlogger, with a combined following of roughly 20M across 3 tracked platforms.
Zoe Sugg built an audience by posting consistently in the beauty space and turning one format into a habit for fans. Youtube is the biggest home for that audience today at about 10M followers, and growth on the other platforms followed the same content being cut for each feed. Exact milestone dates vary between sources, so treat the timeline here as an outline rather than an official record.
Expect beauty and lifestyle content: the recurring formats that made the channel recognisable, collaborations with other creators in the same niche, and short-form cuts made for TikTok, Reels and Shorts. Posting in English keeps the core audience in the UK, while subtitles and visual formats pull in viewers worldwide.
Like most creators at this scale, Zoe Sugg earns through platform revenue, sponsorships and brand partnerships, with merchandise or own-brand products layered on top. Public deal terms are rarely disclosed, so we list only ventures that have been reported publicly and avoid guessing at contract values.
Known online as Zoella, Zoe Sugg built her audience through beauty tutorials, shopping hauls and lifestyle vlogs. Her signature formats include Vlogmas videos and everyday family-life updates.
Watch her videos on her Zoella and Zoe Sugg YouTube channels, with additional content on Instagram and TikTok.
She won the 2014 Teen Choice Award for Choice Web Star: Fashion/Beauty.
Sources: Wikipedia
Zoe Sugg's estimated net worth is $4 million, according to 2024 figures.
Zoe Sugg's money comes from YouTube and Instagram ads/sponsorships, Zoella Beauty/Lifestyle products and book sales.
Brand deals pay Zoe Sugg $120K+ for a single YouTube post.
#21 of 30 creators from the UK by net worth: Zoe Sugg sits behind Chunkz ($2.6–6.9 million) and ahead of beabadoobee ($2–5 million).
Sources: Celebrity Net Worth
Compare: Chunkz net worth · beabadoobee net worth
At 19.2M followers, Zoe Sugg is priced per campaign; $120K+ covers one YouTube post before usage rights.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $42K+ |
| Sponsored post, Reel or Short | $120K+ |
| Dedicated video or integration | $220K+ |
| Three-post campaign package | $310K+ |
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Beauty & fashion creators to compare with Zoe Sugg's 19.2M: Rosie Huntington-Whiteley (United Kingdom, 20.6M), Molly-Mae Hague (United Kingdom, 12.8M) and Virginia Fonseca (Brazil, 88.4M).
By combined audience, Zoe Sugg sits between Rosie Huntington-Whiteley (20.6M) and Molly-Mae Hague (12.8M).
YouTube (@zoella) holds 54% of Zoe Sugg's audience, while Rosie Huntington-Whiteley, Molly-Mae Hague and Virginia Fonseca are biggest on Instagram.
Zoe Sugg posts in English, like Rosie Huntington-Whiteley and Molly-Mae Hague; Virginia Fonseca posts in Portuguese.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| Zoe Sugg | United Kingdom | YouTube (10.4M) | 19,164,841 | 21 Sep 2026 |
| Rosie Huntington-Whiteley | United Kingdom | Instagram (20.4M) | 20,599,122 | 13 Oct 2026 |
| Molly-Mae Hague | United Kingdom | Instagram (8.7M) | 12,809,821 | 5 Oct 2026 |
| Virginia Fonseca | Brazil | Instagram (56.6M) | 88,359,123 | 21 Sep 2026 |
9.0/10 overall for Zoe Sugg; best signal: profile depth 10.0, weakest: audience reach 8.6.
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Reach Zoe Sugg through @zoella on YouTube, @zoesugg on Instagram and @zoesugg on TikTok. How brands approach Zoe Sugg and similar creators.
As of 21 Sep 2026, Zoe Sugg has 19.2M followers and subscribers: YouTube @zoella 10.4M, Instagram @zoesugg 8.7M and TikTok @zoesugg 110K, 19,164,841 in all.
Zoe Sugg's estimated net worth is $4M, on 19.2M followers. Zoe Sugg is #21 of 30 creators from the UK, between Chunkz and beabadoobee.
In Feb 2009, Zoe Sugg started the blog Zoella, writing about fashion and beauty. Zoe Sugg's YouTube account @zoella has 10.4M subscribers as of 17 Sep 2026.
Zoe Sugg's business is Zoella products. Zoella beauty and lifestyle products, launched from 2014.
YouTube, where @zoella has 10.4M subscribers: 54% of Zoe Sugg's 19.2M. Instagram follows with 8.7M on @zoesugg.
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4 CreatorFanBase rankings list Zoe Sugg; the best placing is #4 of 65.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top beauty influencers in the United Kingdom | #4 | 65 |
| Top lifestyle influencers in the United Kingdom | #6 | 82 |
| Top YouTubers in the United Kingdom | #12 | 72 |
| Top lifestyle creators on YouTube | #36 | 120 |
See all 120 creators in Top lifestyle creators on YouTube
