NikkieTutorials
The Power of Makeup creator from the Netherlands
- Total reach
- 36M
- Known for
- Creator of The Power of Makeup movement
across 3 platforms
NikkieTutorials follower count by platform
Latest recorded followers, subscribers and engagement on each platform.
14M
Subscribers
18M
Followers
4M
Followers
How many followers does NikkieTutorials have in 2026?
Short answer, then the full platform-by-platform breakdown below.
NikkieTutorials has roughly 36M followers in total across 3 tracked platforms as of 2026. The biggest audience is on Instagram with 18M, followed by YouTube with 14M. NikkieTutorials is based in Netherlands and publishes in English, Dutch.
Counts are approximate public figures from our latest snapshot, not platform-certified numbers.
About NikkieTutorials: biography, career and business
Researched profile of NikkieTutorials — background, breakthrough, content style and money, written and reviewed by the CreatorFanBase team.
NikkieTutorials is Nikkie de Jager, a Dutch makeup artist whose tutorials are among the most watched beauty videos ever made, and who has interviewed global stars on her channel.
Her 2015 video The Power of Makeup, showing half her face bare and half fully made up, went massively viral and started a global trend that reframed makeup as creative expression rather than concealment.
She combines technical tutorials with celebrity collaborations and personal storytelling, including publicly coming out as transgender in 2020, which reached far beyond the beauty audience.
She has collaborated on collections with major cosmetics brands, hosted television and awards coverage, and works as a long-term ambassador for global beauty houses.
Published estimates generally sit in the millions of dollars from brand partnerships, collections and advertising. These are third-party estimates.
Audience split by platform
Share of the total following each platform accounts for.
Follower history
Every recorded snapshot, newest first — the basis for growth trends.
| Date | Platform | Metric | Count |
|---|---|---|---|
| Sep 16, 2026 | TikTok | Followers | 4M |
| Sep 16, 2026 | Followers | 18M | |
| Sep 16, 2026 | YouTube | Subscribers | 14M |
CFB Rating breakdown
Our composite score out of 10, built from reach, engagement, platform presence and profile depth.
8.0
out of 10
6 data signals used
Where to follow NikkieTutorials: official handles and links
Verified-looking public accounts for NikkieTutorials on every platform we track — each link opens the live profile.
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Data & sources
How the numbers on this page are collected and what they mean.