As of 21 Sep 2026, NikkieTutorials followers on Instagram total 18.6M and TikTok has 9.3M more. YouTube adds 15.4M subscribers.
The Power of Makeup creator from the Netherlands
NikkieTutorials is a beauty and fashion creator from the Netherlands, known for her "The Power of Makeup" content. She shares makeup tutorials and beauty insights, primarily speaking English and Dutch. Her videos educate and inspire a global audience interested in transformative makeup artistry.
Updated
NikkieTutorials's 43.3M is spread out: Instagram 18.6M (43%), YouTube 15.4M (36%) and TikTok 9.3M (21%), so no single account carries NikkieTutorials's reach.
| Platform | Account | Followers / subscribers | Share | As of |
|---|---|---|---|---|
| @nikkietutorials | 18,572,126 followers | 43% | 21 Sep 2026 | |
| YouTube | @nikkietutorials | 15,400,000 subscribers | 36% | 21 Sep 2026 |
| TikTok | @nikkietutorials | 9,300,000 followers | 21% | 21 Sep 2026 |
| Combined | 3 accounts | 43,272,126 | 100% |
How NikkieTutorials's numbers are counted: 18.6M + 15.4M + 9.3M = 43.3M.
NikkieTutorials's contact route, audience split and rate estimates are ready — members see them in one tap.
NikkieTutorials is Nikkie de Jager, a Dutch makeup artist whose tutorials are among the most watched beauty videos ever made, and who has interviewed global stars on her channel.
Her 2015 video The Power of Makeup, showing half her face bare and half fully made up, went massively viral and started a global trend that reframed makeup as creative expression rather than concealment.
She combines technical tutorials with celebrity collaborations and personal storytelling, including publicly coming out as transgender in 2020, which reached far beyond the beauty audience.
She has collaborated on collections with major cosmetics brands, hosted television and awards coverage, and works as a long-term ambassador for global beauty houses.
NikkieTutorials is best known for makeup tutorials, beauty transformations and celebrity collaborations. Her viral 2015 video “The Power of Makeup” inspired a widely shared makeup movement.
Watch her videos on the NikkieTutorials YouTube channel, with additional beauty content on TikTok and Instagram.
Won the YouTube Guru award at the 2017 Shorty Awards. Her combined following across the listed platforms is approximately 27.9 million.
Sources: Wikipedia
NikkieTutorials, Nikkie de Jager's channel, now centres on short makeup experiments: one viral product or hack per video, from blue highlighter and silver-foil lips to concealer as lipstick and nose-contour tricks. Older long-form uploads include "The Power of MAKEUP!" and "I'm Coming Out.", two of the channel's best-known videos.
NikkieTutorials put 30 videos on @nikkietutorials from Nov 2025 to Oct 2026, about 2.5 a month, with uploads in 12 of those 12 months; Aug 2026 was the busiest with 4. 30 of the 30 were Shorts. @nikkietutorials holds 959 public uploads; 89 of them (9%) are Shorts and 870 are long-form. A typical long-form NikkieTutorials video runs 23 min 26 s; half of the latest 50 fall between 19 min 50 s and 24 min 59 s.
@nikkietutorials names the Netherlands as its country in its channel details. English is the audio language on every one of NikkieTutorials' newest 50 uploads. YouTube files @nikkietutorials under Lifestyle.
@nikkietutorials on 5 Nov 2026: the 5 most-watched uploads, highest first. 4 of the 5 are Shorts.
Source: @nikkietutorials on YouTube (read on 5 Nov 2026 through the YouTube Data API v3)
NikkieTutorials is worth an estimated $6 million, based on 2024 figures.
NikkieTutorials earns through YouTube ad revenue, brand partnerships (e.g. Anastasia Beverly Hills) and Nimya beauty brand.
Brand deals pay NikkieTutorials $80K+ for a single Instagram post.
That ranks NikkieTutorials #140 of 307 creators on CreatorFanBase by net worth, behind WILDERNESS COOKING ($2.6–10 million) and ahead of Shenseea ($6 million).
Sources: Wikipedia · Celebrity Net Worth
Compare: WILDERNESS COOKING net worth · Shenseea net worth
$80K+ is the starting budget for one YouTube post with NikkieTutorials (43.3M followers); usage rights and exclusivity add to it.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $28K+ |
| Sponsored post, Reel or Short | $80K+ |
| Dedicated video or integration | $140K+ |
| Three-post campaign package | $210K+ |
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Beauty & fashion creators to compare with NikkieTutorials' 43.3M: Paris Hilton (USA, 38.7M), Mouni Roy (India, 32.1M), Virginia Fonseca (Brazil, 88.4M) and Mari Maria (Brazil, 47.2M).
NikkieTutorials is #3 of the 5: 3.9M behind Mari Maria and 4.5M ahead of Paris Hilton.
Instagram (@nikkietutorials) holds 43% of NikkieTutorials' audience; Paris Hilton, Mouni Roy and Virginia Fonseca are also biggest on Instagram, while Mari Maria is biggest on TikTok.
NikkieTutorials posts in English and Dutch, like Paris Hilton, Mouni Roy and Mari Maria; Virginia Fonseca posts in Portuguese.
| Creator | Country | Biggest platform | Followers and subscribers | As of |
|---|---|---|---|---|
| NikkieTutorials | Netherlands | Instagram (18.6M) | 43,272,126 | 21 Sep 2026 |
| Paris Hilton | USA | Instagram (26.4M) | 38,742,884 | 13 Oct 2026 |
| Mouni Roy | India | Instagram (32.1M) | 32,079,367 | 26 Oct 2026 |
| Virginia Fonseca | Brazil | Instagram (56.6M) | 88,359,123 | 21 Sep 2026 |
| Mari Maria | Brazil | TikTok (26.5M) | 47,192,832 | 13 Oct 2026 |
Rated 9.2 of 10, NikkieTutorials gains most from profile depth 10.0 and least from audience reach 8.9.
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Reach NikkieTutorials through @nikkietutorials on Instagram, @nikkietutorials on YouTube and @nikkietutorials on TikTok. How brands approach NikkieTutorials and similar creators.
As of 21 Sep 2026, NikkieTutorials has 43.3M followers and subscribers: Instagram @nikkietutorials 18.6M, YouTube @nikkietutorials 15.4M and TikTok @nikkietutorials 9.3M, 43,272,126 in all.
NikkieTutorials (43.3M followers) is worth about $6M, based on 2024 figures. NikkieTutorials earns from YouTube ad revenue and brand partnerships (e.g. Anastasia Beverly Hills).
In 2008: Nikkie de Jager began uploading make-up videos to YouTube at 14, inspired by Lauren Conrad's make-up on MTV's The Hills. NikkieTutorials' Instagram account @nikkietutorials has 18.6M followers as of 21 Sep 2026.
NikkieTutorials' business is Nimya. She founded the cosmetics brand Nimya in 2021.
NikkieTutorials keeps @nikkietutorials going: 30 uploads from Nov 2025 to Oct 2026 (Aug 2026: 4). “trying a CRAZY brush for my brows… 😬🤔” (3 Nov 2026) is NikkieTutorials' most recent, and 30 of the 30 on @nikkietutorials were Shorts.
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English model, businesswoman, and actress known for her work with Victoria's Secret and Burberry.
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Pioneering British beauty and lifestyle vlogger
Beauty & Fashion creator on YouTube
See all 120 creators in Top beauty and fashion creators on Instagram
One CreatorFanBase ranking lists NikkieTutorials: #19 of 120.
| Ranking | Position | Creators ranked |
|---|---|---|
| Top beauty and fashion creators on Instagram | #19 | 120 |
See all 120 creators in Top beauty and fashion creators on Instagram
