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National Geographic — Science and exploration
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National Geographic

National Geographic followers on Instagram: 268.4M as of 12 Oct 2026, plus 9.7M on TikTok. YouTube adds 26.5M subscribers.

Science and exploration

Brand account
USA
English

National Geographic publishes photography and stories on nature, science and exploration to one of the largest audiences on Instagram. Follower counts are refreshed from public platform data.

Education
Total reach
304.6M
Known for
Science, nature and exploration photography
natgeo

Updated

National Geographic's audience at a glance

Instagram (@natgeo) holds 88% of National Geographic's 304.6M followers and subscribers (268.4M); next come YouTube 26.5M and TikTok 9.7M.

PlatformAccountFollowers / subscribersShareAs of
Instagram@natgeo268,402,513 followers88%12 Oct 2026
YouTube@natgeo26,500,000 subscribers9%13 Oct 2026
TikTok@natgeo9,700,000 followers3%13 Oct 2026
Combined3 accounts304,602,513100%

How National Geographic's numbers are counted: 268.4M + 26.5M + 9.7M = 304.6M.

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Member data

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National Geographic's contact route, audience split and rate estimates are ready — members see them in one tap.

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  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About National Geographic

What is National Geographic? Biography, age and background

National Geographic is a world-renowned American brand and media organization dedicated to exploration, science, and education. Originally founded as a scholarly journal, it has evolved into a global multimedia powerhouse that reaches millions of people through various platforms. The organization is highly respected for its commitment to environmental conservation and geographical discovery.

How National Geographic became famous

National Geographic gained fame through its iconic monthly magazine, which became legendary for its high-quality photojournalism and yellow-bordered covers. Its breakthrough into the modern digital era occurred as it successfully adapted its visual storytelling for social media platforms. By sharing breathtaking imagery of the natural world, it became one of the most followed non-celebrity brands in history.

What National Geographic posts

The brand's content style is centered on world-class photography and stories regarding nature, science, and human exploration. Their posts often feature rare wildlife footage, environmental documentaries, and educational segments that explain complex scientific phenomena. They utilize stunning visuals to foster a deeper understanding of the planet and the diverse cultures that inhabit it.

National Geographic business ventures, brands and endorsements

National Geographic operates a wide range of business ventures including its famous cable television networks, a dedicated streaming presence, and a long-running publishing house. The brand also licenses its name for travel expeditions, educational products, and high-end outdoor gear. These ventures are all aligned with its core mission of exploration and scientific research.

Films, TV and signature work

National Geographic’s documentary films include Free Solo and The Rescue, while its television series include Life Below Zero and Secrets of the Whales. Its Instagram account showcases photography and stories about nature, science and exploration.

Where to watch

National Geographic documentaries and series are available on Disney+, with additional videos and photography on its official YouTube channel and Instagram account. Availability varies by country.

Awards and milestones

National Geographic Documentary Films’ Free Solo won the 2019 Academy Award for Best Documentary Feature. The brand also reaches approximately 268.6 million Instagram followers.

National Geographic timeline

  1. Thirty-three scientists and explorers founded the National Geographic Society in Washington, D.C.
  2. The first issue of National Geographic magazine was published, nine months after the society was founded.
  3. The magazine ran its first large photo spread, eleven pages of pictures from Tibet, the start of the photography it became known for.
  4. Steve McCurry's Afghan Girl appeared on the cover and became one of the magazine's most recognised images.
  5. The magazine began publishing local-language editions abroad, starting with Japan.
  6. The National Geographic Channel launched in the United States, extending the brand from print to cable television after earlier international launches.
  7. 21st Century Fox took a 73% stake in National Geographic Partners, a new venture holding the magazine and TV channels, with the society keeping the rest and using its share to fund science and exploration.
  8. Disney gained control of National Geographic Partners through its acquisition of 21st Century Fox.
  9. The magazine laid off its remaining staff writers and announced it would stop selling on US newsstands in 2024.

Sources: Wikipedia · Wikipedia · Wikipedia

The business behind National Geographic

  • Owner: The account belongs to National Geographic, the monthly magazine published by National Geographic Partners in Washington, DC; until 2015 it was wholly owned by the National Geographic Society.
  • Circulation: Circulation peaked at about 12 million US subscribers in the late 1980s; by June 2024 US and international circulation was about 1.65 million, with its children's magazines at about 500,000.
  • Subscriptions: Since the January 2024 issue the US magazine is sold to subscribers only, in print and in an interactive online edition with map supplements.

Sources: Wikipedia

How much does National Geographic charge per sponsored post?

At 304.6M followers, National Geographic is priced per campaign; $80K+ covers one Instagram post before usage rights.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

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Content and audience

Niche
Education
Country
USA
Language
English
Platforms
Instagram, YouTube, TikTok
Known for
Science, nature and exploration photography
Profile type
Brand account

How National Geographic compares with similar creators

Education creators to compare with National Geographic's 304.6M: Blippi (USA, 27.6M), Aaj Tak (India, 75.7M) and Kurzgesagt (Germany, 25.8M).

National Geographic has the largest audience of the 4: 304.6M, against 75.7M for Aaj Tak.

Instagram (@natgeo) holds 88% of National Geographic's audience, while Blippi, Aaj Tak and Kurzgesagt are biggest on YouTube.

National Geographic posts in English, like Kurzgesagt; Blippi posts in Portuguese and Aaj Tak posts in Hindi.

CreatorCountryBiggest platformFollowers and subscribersAs of
National GeographicUSAInstagram (268.4M)304,602,51313 Oct 2026
BlippiUSAYouTube (27.6M)27,600,00026 Oct 2026
Aaj TakIndiaYouTube (75.7M)75,700,00012 Oct 2026
KurzgesagtGermanyYouTube (25.8M)25,800,00026 Oct 2026

National Geographic's Fan Score

Audience reach (10.0) lifts National Geographic to 9.5/10, while profile depth 9.0 holds the score back.

Audience reach10.0 / 10
Platform presence9.0 / 10
Profile depth9.0 / 10

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Working with National Geographic

Reach National Geographic through @natgeo on Instagram, @natgeo on YouTube and @natgeo on TikTok. How brands approach National Geographic and similar creators.

See plansClaim the National Geographic profile

FAQs about National Geographic

How many followers does National Geographic have?

As of 13 Oct 2026, National Geographic has 304.6M followers and subscribers: Instagram @natgeo 268.4M, YouTube @natgeo 26.5M and TikTok @natgeo 9.7M, 304,602,513 in all.

When was National Geographic founded?

On 27 Jan 1888: Thirty-three scientists and explorers founded the National Geographic Society in Washington, D.C. National Geographic's Instagram account @natgeo has 268.4M followers as of 12 Oct 2026.

Which platform is National Geographic biggest on?

Instagram, where @natgeo has 268.4M followers: 88% of National Geographic's 304.6M. YouTube follows with 26.5M on @natgeo.

What are National Geographic's official social media accounts?

National Geographic posts as @natgeo on Instagram (268.4M), @natgeo on YouTube (26.5M) and @natgeo on TikTok (9.7M).

Where is National Geographic from, and what language does National Geographic post in?

The USA is where National Geographic is listed; National Geographic posts in English on @natgeo (Instagram, 268.4M) and @natgeo (YouTube, 26.5M).