Will — A digital-first media outlet providing simplified news and insights for a new generation of curious minds.
Mega

Will

A digital-first media outlet providing simplified news and insights for a new generation of curious minds.

Brand account
Verified
Italy
Italian

Will is an Italian digital media company founded in 2020 by Alessandro Tommasi to provide clear and accessible information on global current events. The platform specializes in breaking down complex topics ranging from economics and politics to environmental sustainability and social issues. With a community-driven approach, it has become a leading voice for younger Italian audiences seeking reliable news via social media and podcasts.

Total reach
2M
Known for
Simplifying complex geopolitical and economic topics through highly visual and data-driven social media carousels.
will_ita

Will follower count by platform

Latest recorded followers, subscribers and engagement on each platform.

Instagram
@will_ita

2M

as of Oct 16, 2026

Followers

Member data

The details agencies ask for first

Will's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Will

What is Will? Biography, age and background

Will is a contemporary Italian media outlet that launched in early 2020, just as the global landscape was shifting significantly. Founded by Alessandro Tommasi and a team of creative communicators, the brand was built to bridge the gap between traditional journalism and the fast-paced consumption habits of digital natives. It operates out of Milan and has quickly expanded from a social-first experiment into a full-scale media company with a diverse editorial staff.

How Will became famous

The brand's breakthrough occurred during the early stages of the COVID-19 pandemic, when there was a massive demand for clear, jargon-free information regarding health regulations and global impact. By using aesthetic infographics and a neutral, educational tone, Will gained hundreds of thousands of followers in its first few months. This success demonstrated a strong market desire for high-quality informative content that fits naturally into a daily social media feed.

What Will posts

Will is best known for its signature multi-slide carousels that use bold typography and minimalist graphics to explain a single news story or concept. Their content strategy also includes short-form video explainers, live interviews with experts, and long-form podcast series like 'The Essential.' The style is consistently educational, objective, and designed to provide viewers with enough information to discuss global trends confidently.

Will business ventures, brands and endorsements

Beyond its social media presence, the brand has launched 'Will Makers,' a membership community that allows dedicated followers to support the project directly and participate in editorial choices. They have established several successful podcast franchises and frequently collaborate with educational institutions and ethical brands for sponsored deep-dives. These partnerships focus on sustainability, financial literacy, and social responsibility rather than traditional product placements.

Will net worth (estimated) and how the money is made

There is no publicly reported net worth for the company, but its revenue streams are diverse and well-documented within the Italian media industry. The organization generates income through high-level brand partnerships, native advertising, and its Will Makers subscription model. Additionally, their expansion into events and specialized podcast production for third parties contributes to their financial growth in the digital publishing sector.

Films, TV and signature work

While not a traditional film studio, Will has produced significant documentary-style digital series and impactful audio journalism. Their podcast 'The Essential,' hosted by Mia Ceran, is a staple for daily news listeners in Italy, consistently ranking high on streaming charts. They are also recognized for their 'Close Up' series and live coverage of major international summits, bringing a youthful perspective to formal news reporting.

Where to watch

The primary hub for Will's activity is Instagram, where their visual explainers reach millions of people monthly. However, they maintain a significant presence on TikTok for shorter video content and LinkedIn for professional insights. Their audio content is widely available on all major streaming platforms including Spotify and Apple Podcasts, while their website serves as a central archive for their deep-dive articles.

Awards and milestones

Will reached a major milestone by surpassing 1.9 million followers on Instagram, cementing its position as a top-tier Italian digital publisher. It is officially registered with AGCOM, the Italian communications authority, which validates its status as a formal news entity. The platform has been frequently cited in media industry reports as a successful model for the future of independent digital journalism in Europe.

How big is Will's audience?

Will has 2M followers in total, which puts this profile in the mega band (1m – 10m followers). The largest single audience is on Instagram with 2M followers — about 100% of the total reach.

What 2M combined followers actually means

Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.

Related questions

How many followers does Will have in 2026?
Will has around 2M followers in total across 1 tracked platform in 2026: 2M on Instagram. Counts are public platform figures and shift daily, so treat them as close approximations.
Is Will gaining or losing followers?
A reliable answer needs several comparable monthly checks across the same platforms. CreatorFanBase does not yet have enough monthly history to label Will's audience as rising or falling, so the current verified platform totals are shown without inventing a short-term trend.
Which platform is Will biggest on?
Instagram, with about 2M followers — roughly 100% of a 2M total following. That places Will in the Mega band (1M – 10M followers).

Will's followers by platform

Here is where Will's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).

Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.

Will follower count by platform (last checked Oct 16, 2026)
PlatformFollowers / subscribersShare of reachOfficial handle
Instagram2M followers100%@will_ita

Official handles and live links

Every handle on this page links to the official account. If you are verifying Will before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.

Related questions

How many followers does Will have on Instagram?
Will has about 2M followers on Instagram as of the latest recorded check, which is roughly 100% of Will's total 2M following. The handle links on this page go straight to the live profile so you can confirm the number yourself.
What are Will's official social media handles?
will_ita on Instagram. Every handle here links to the live profile, so anything not listed on this page is not a handle we have been able to confirm for Will.

Who follows Will?

Will is based in Italy and posts in Italian. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.

The content sits in education and finance & business, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.

If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.

Working with Will

If you are shortlisting Will for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.

A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.

Lead platform for a brief
Instagram
Category fit
Education and Finance & Business
Budget signal
Mega audience (1m – 10m followers)

Related questions

Is Will a good fit for a brand campaign?
Will sits in the Mega band (1M – 10M followers) in education and finance & business with a Italy-led audience. Smaller bands usually convert harder per follower while larger ones buy reach, so match the band to whether the goal is awareness or sales.
How can brands contact Will?
Use the official handles linked on this page, and include the campaign scope, deliverables, timeline and budget in your first message.

How we verify Will's numbers

Will's counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.

How often the numbers are refreshed

Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.

Related questions

Is Will a real verified account?
Yes — Will's profile on CreatorFanBase is checked against the live platform pages linked above, and follower numbers come from public platform data rather than self-reported claims. If a link ever breaks we drop the number instead of guessing.
When were Will's follower numbers last updated?
The most recent recorded check was Oct 16, 2026. Counts are refreshed on a rolling schedule from public platform data, and a sudden unexplained drop is held back for review rather than published.

Is Will gaining or losing followers?

Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Will; the current platform totals above remain the clearest view of audience size.

Will's Fan Score

CFB Rating 8.1 out of 10, and what fans think.

Audience reach7.8 / 10
Platform presence7.0 / 10
Profile depth10.0 / 10

Fan score

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More about Will

Other questions people ask about Will.

Where is Will from?
Will is based in Italy and publishes in Italian. We have not published a confirmed date of birth for Will yet.
What is Will best known for?
Simplifying complex geopolitical and economic topics through highly visual and data-driven social media carousels.. Main niches: Education, Finance & Business.
What language does Will create in?
Mainly Italian. Language is a strong signal of where an audience sits, so it is worth checking before a campaign.
What is Will's net worth?
There is no publicly reported net worth for the company, but its revenue streams are diverse and well-documented within the Italian media industry. The organization generates income through high-level brand partnerships, native advertising, and its Will Makers subscription model. Additionally, their…
Where is Will based?
Public profiles place Will in Italy, posting mainly in Italian. We only publish the country a creator's own platforms and public reporting support, and we do not publish claims about ethnicity, religion or private address details.
How much does Will earn per post?
There is no public rate card for Will. Budget guidance on this page is $16K – $39K per post, a range from the combined public follower count. Rates move with usage rights, exclusivity, format and territory, so use Will's 2M combined reach and mega band as a starting point and negotiate directly.
Who are creators similar to Will?
CreatorFanBase lists comparable names in education, finance & business and in Italy, filterable by follower size, country and language. The related links on this page are the quickest route to the closest matches.

Will sponsorship rate and cost per post

How much does it cost to hire Will? A planning estimate for one sponsored post is $16K – $39K per post.

DeliverableEstimated cost
Story or short mention$6K – $14K
Sponsored post, Reel or Short$16K – $39K
Dedicated video or integration$29K – $70K
Three-post campaign package$42K – $100K

How to hire Will

Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Will for you.

Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.

Before you brief Will

Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.

See plans·How counts are measured

Book Will for your next campaign

We handle outreach, rate negotiation, contracts and content delivery with Will and other creators for you — done-for-you.

Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.

How to contact Will for a brand partnership

Official channels and links

Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.

Open for collaboration requests

Request a collaboration with Will

Share your brief once. We pass it on through the creator's public business channels.

Are you Will or their manager? Claim this profile

Explore creators like Will

Jump to the rankings, countries and platforms this profile belongs to.

Guides for campaigns like this

Data & sources

How the numbers on this page are collected and what they mean.

Last updated
Oct 16, 2026
Where it comes from
instagram public profile
Accuracy
Follower counts are approximate public figures and net-worth figures are third-party estimates, not verified financials. Spotted an error? Send a correction.

References and further reading

People also ask

Straight answers to the questions people search for.

How many followers does Will have?

Will has about 2M Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.

How much does Will charge for a sponsored post?

Use $16K – $39K only as a planning estimate for one sponsored post from Will. It uses the combined public follower count across the platforms stored here, not a rate card Will sent us. Usage rights and extra posts move the real fee. The method is on the methodology page.

Is Will's account verified?

Will is marked verified on CreatorFanBase. The badge is about the stored handles matching the public accounts, and it is the set of links to use for a collaboration. Flag a wrong handle on the contact page.

Where is Will based?

Will is listed as Italy. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged Italy are on the country list.

Does Will post in Italian?

Will is tagged as Italian-speaking on this profile. Use that when the script or the voiceover has to be in Italian, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Italian creators can be filtered in search.

What type of content does Will make?

Education is how Will is grouped in the directory, with Italian as the language tag. Start there, then read a recent post before you decide the fit. The posts decide whether the label is enough. More people in that niche are on the Education category.

How do I email Will for a brand deal?

Request a collaboration with Will using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.

Who are influencers like Will?

Start with the similar names on this profile, then widen to the Education category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.

When was Will's follower count last updated?

The newest follower snapshot stored for Will is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.

Should a brand hire Will for an education campaign in Italy?

Will is tagged Education, Italy in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Education list.

How do I get Will to promote my brand?

You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Will and negotiates for you. Audiences respond best when the product fits what the creator already posts, so pitch a format that matches recent posts. Will decides whether to accept. See the managed option on pricing.

How much does a Instagram reel from Will cost?

Our planning estimate for one sponsored post from Will is $16K – $39K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Will sets the real rate. The method is on the methodology page.

Who are the best education influencers in Italy like Will?

Will is one of the Education profiles in Italy on CreatorFanBase. Open the Education category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.

Where can I hire education influencers in Italy?

Start in search with the Education category and Italy as the country, then set a follower range that fits the budget. Shortlist a few names like Will, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.

Is Will a good choice for a Italian-language campaign?

Will is tagged Italian on this profile, so a script in Italian is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Italian-speaking creators can be filtered in search.

Who manages Will's brand deals?

We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Will's team for you and negotiate the deal. Plans and the managed option are on pricing.

What are Will's official social links?

The official accounts we have for Will are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.

How many platforms is Will on?

Will has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.

Is Will a brand or a creator?

Will is filed as a brand in this directory, so the profile is an organization page rather than a personal creator bio. The follower counts are still the stored public snapshots. A collaboration still goes through the official links on the page. More organizations and creators in the same market are in search.

Does CreatorFanBase book Will?

Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Will for you. Use the official links on the profile and ask Will for a fee. Plan prices for directory access are separate, on the pricing page.