Top Italian finance influencers in 2026
As of 16 Oct 2026, Will is #1 of 12 Italian finance influencers listed on CreatorFanBase, holding 2M Instagram followers; Marcello Ascani follows at 1.1M.
Updated
- Category
- Finance & Business
- Language
- Italian
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Who are the top Italian-speaking finance and business influencers in 2026?
- 1Will2M followers
- 2Marcello Ascani1.1M followers
- 3Starting Finance821.5K followers
- 4Marco Casario663.9K followers
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Will
A digital-first media outlet providing simplified news and insights for a new generation of curious minds.
Marcello Ascani
An Italian entrepreneur sharing insights from big names in business and his own creator agency journey.
Starting Finance
The startup revolutionizing financial information and literacy for the next generation in Italy.
Marco Casario
Financial educator making economics accessible to a general audience
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Italian-speaking finance creators: 12 creators, median audience 264.8K followers.
- By platform
- Instagram (9) · YouTube (3)
- By follower size
- 10K–50K (2) · 50K–100K (3) · 100K–500K (3) · 500K–1M (2) · 1M–5M (2)
- Top languages
- Italian (12) · English (2)
- Top countries
- Italy (12)
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Italian-speaking finance creators: what the data shows
- Will is #1 here but #191 among all 406 Italian-speaking creators.
- Will, Marcello Ascani, Starting Finance and Marco Casario hold 81% of the 5.6M that all 12 reach combined.
- These 12 are 4% of the 291 finance creators.
The open Italian-speaking finance creators, one by one
The 4 open entries hold 4.5M of the 5.6M (81%); the unlock adds 1.1M from 8 more, median 60.6K.
#1 Will
Will (Italy, Italian) is #1 of 12 Italian-speaking finance creators at 2M on Instagram @will_ita, 35% of 5.6M (read 16 Oct 2026).
Will is #191 of the 406 Italian-speaking creators and #1 here, 35% of 5.6M.
Will: tagged Education and Finance & Business; $16K – $39K per Instagram post.
#2 Marcello Ascani
Marcello Ascani (Italy, Italian, English) is #2 of 12 Italian-speaking finance creators at 1.1M on YouTube @marcelloascani, 19% of 5.6M (read 14 Oct 2026).
Marcello Ascani is #154 of the 291 finance creators and #2 here, 19% of 5.6M.
Marcello Ascani: tagged Education and Finance & Business; estimated net worth $360K–560K; $13K – $32K per YouTube post.
#3 Starting Finance
Starting Finance (Italy, Italian) is #3 of 12 Italian-speaking finance creators at 821.5K on Instagram @startingfinance, 15% of 5.6M (read 16 Oct 2026).
Starting Finance is #171 of the 291 finance creators and #3 here, 15% of 5.6M.
Starting Finance: tagged Education and Finance & Business; $7K – $16K per Instagram post.
#4 Marco Casario
Marco Casario (Italy, Italian) is #4 of 12 Italian-speaking finance creators at 663.9K, 12% of 5.6M (read 26 Oct 2026).
Marco Casario is #176 of the 291 finance creators and #4 here, 12% of 5.6M.
Instagram @marcocasario 342.9K, 6.1% of 5.6M; YouTube @marcocasario 321K subscribers, 5.7% of 5.6M.
Marco Casario: tagged Finance & Business; estimated net worth $230K–360K; $5K – $13K per Instagram post.
Italian-speaking finance creators by follower tier
10K–100K holds the most Italian-speaking finance creators: 5 (42%) with 193K, 3.5% of 5.6M, median 50K.
By reach, 1M–10M leads: 3M from 2 (54% of 5.6M), top open entry Will at 2M.
Tier cut-offs in the 5.6M: 1M+ ends at #2 (1.1M), 100K+ ends at #7 (204K); #8 has 65.7K.
#1 has 183x the audience of #12 (2M vs 10.7K), median 264.8K.
Of the 5.6M, the largest 1 (8.3%) hold 35%; the smallest 6 hold 7.1%, or 397K.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 1M–10M | 2 | 17% | 3M | 54% | 1.5M | Will |
| 500K–1M | 2 | 17% | 1.5M | 27% | 742.7K | Starting Finance |
| 100K–500K | 3 | 25% | 873.5K | 16% | 325.6K | – |
| 10K–100K | 5 | 42% | 193K | 3.5% | 50K | – |
Where Italian-speaking finance creators are biggest
Italian-speaking finance creators by biggest platform: Instagram 9, median 325.6K, 76% of 5.6M; YouTube 3, median 204K, 24% of 5.6M.
Italian-speaking finance creators, highest-ranked by platform after Instagram: YouTube at #2 (1.1M).
Open entries by biggest account: Will, Starting Finance and Marco Casario on Instagram; Marcello Ascani on YouTube.
YouTube: 25% of these Italian-speaking finance creators, 22% of the 406 Italian-speaking creators.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 9 | 75% | 4.2M | 76% | 325.6K | Will | |
| YouTube | 3 | 25% | 1.3M | 24% | 204K | Marcello Ascani |
Other niches among Italian-speaking finance creators
Second tags on Italian-speaking finance creators: Education 5 (75% of 5.6M), Movies & TV 1 (0.2% of 5.6M), Lifestyle 1 (6.2% of 5.6M); 7 of 12 carry one, 58%.
Italian-speaking finance creators, highest-ranked by tag: Education #1 (2M), Movies & TV #11 (11K), Lifestyle #5 (343.9K).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Education | 5 | 42% | 4.2M | 75% | 821.5K | Will |
| Movies & TV | 1 | 8.3% | 11K | 0.2% | 11K | – |
| Lifestyle | 1 | 8.3% | 343.9K | 6.2% | 343.9K | – |
Italian-speaking finance creators and nearby lists
Italian-speaking finance creators (12, 5.6M, median 264.8K) against nearby lists: India (all languages) has 2.2x the creators and a median 6.7x larger; All niches has 34x the creators and a median 6.9x larger; All languages has 24x the creators and a median 4.3x larger.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: India (all languages) | 26 | 112.1M | 1.8M | YouTube (73%) |
| Niche: All niches | 406 | 1.6B | 1.8M | Instagram (70%) |
| Language: All languages | 291 | 938M | 1.1M | Instagram (55%) |
| Platform: YouTube (all languages) | 108 | 550.7M | 1.6M | YouTube (100%) |
How brands use the Italian-speaking finance creators list
$2K – $5K per Instagram post at the Italian-speaking finance creators median of 264.8K; five near that median, 1.3M combined, plan at $11K–27K.
#1 Will (2M) plans at $16K – $39K per post, 7.4x the 264.8K median audience.
Will, Marcello Ascani, Starting Finance and Marco Casario, one post each: $41K–100K for 4.5M, 81% of 5.6M.
Of the 5.6M: under 1M holds 46% (10 creators); 1M–10M holds 54% (2 creators).
How the Italian-speaking finance creators list is built
12 published profiles match: tagged Finance & Business, posting in Italian. Will leads on combined reach (2M); #12 has 10.7K. A second language appears on 2 of the 12, English on 2. Marcello Ascani's count is from 14 Oct 2026 and Marco Casario's from 26 Oct 2026, 12 days apart.
FAQs about Italian-speaking finance creators
Who is #1 among Italian-speaking finance creators, and by how much?
Will, 2M (35% of the 5.6M Italian-speaking finance creators total), ahead of #2 Marcello Ascani, 1.1M (19%): 1.8x as many.
How close are Italian-speaking finance creators at the top?
Will 2M (35%), Marcello Ascani 1.1M (19%), Starting Finance 821.5K (15%) of the 5.6M Italian-speaking finance creators reach; gaps 874.5K and 258.5K.
What count puts an Italian-speaking finance creator in the top 10?
50K at #10 (0.9% of 5.6M); #11 has 11K, 39K short; the top 10 Italian-speaking finance creators hold 100%, led by Will at 2M.
How are Italian-speaking finance creators ordered?
Sorted by combined count, 5.6M in all: #1 Will 2M (35%), median 264.8K, #12 10.7K among Italian-speaking finance creators.
How much of the 5.6M do the top four Italian-speaking finance creators hold?
Italian-speaking finance creators, top four: 81% of 5.6M, Will 35%, Marcello Ascani 19%, Starting Finance 15%, Marco Casario 12%; 19% sits below #4.