A South Korean culinary creator celebrated for her aesthetic home cafe presentations and comforting dessert recipes.
Soonma is a South Korean digital creator who has built a dedicated following through her visually stunning approach to home baking and beverage crafting. Based in Seoul, she focuses on the 'home cafe' trend, transforming everyday kitchens into professional-looking bistros with minimal equipment. Her content emphasizes the therapeutic process of preparation, featuring high-quality cinematography that captures the textures and colors of her ingredients, making her a staple in the Asian culinary social media space.
Latest recorded followers, subscribers and engagement on each platform.
61.3K
as of Oct 16, 2026
Followers
Soonma's contact route, audience split and rate estimates are ready — members see them in one tap.
Soonma is a South Korean lifestyle and food influencer who rose to prominence by documenting her passion for baking and plating. While she maintains a level of privacy regarding her specific birth date and early upbringing, her work reflects a deep understanding of modern Korean aesthetic trends. She operates primarily out of South Korea, where she has turned her domestic kitchen into a studio for culinary art.
Her breakthrough occurred as the 'home cafe' movement surged in popularity across social media platforms like Instagram and YouTube. Audiences were drawn to her ability to make complex-looking pastries, particularly her signature pretzels and fruit-based desserts, appear achievable at home. Her consistent use of soft, natural lighting and minimalist plating helped her stand out among food bloggers.
Soonma's content is characterized by a clean, minimalist aesthetic that focuses heavily on the visual appeal of food. She frequently posts short-form videos and high-resolution photos of pretzels, artisanal breads, and layered lattes. Her best-known content often involves step-by-step assembly of seasonal desserts that emphasize freshness and delicate presentation, catering to those who appreciate 'slow living' vibes.
As a growing figure in the food and lifestyle niche, Soonma collaborates with various kitchenware brands and food ingredient suppliers in South Korea. She often features specific baking tools, glassware, and aesthetic appliances that align with her brand's visual identity. These partnerships typically focus on home goods that help her audience replicate her sophisticated cafe atmosphere in their own living spaces.
There are no reliable public estimates for Soonma's total net worth at this time. Her primary income streams likely include brand sponsorships, social media monetization, and potential affiliate marketing for kitchen products. Given her high engagement rates within the South Korean food community, she represents a valuable partner for lifestyle brands targeting domestic consumers.
Soonma is best known for her digital portfolio rather than traditional film or television appearances. Her signature work includes a wide variety of pretzel recipes, ranging from sweet glazed versions to savory toppings, which have become a recurring theme on her page. She is also recognized for her skill in beverage layering, creating visually distinct iced coffees and fruit teas.
Followers can primarily find Soonma's work on Instagram, where she shares her most recent culinary creations and daily lifestyle snippets. Her grid serves as a visual diary of her baking journey, offering inspiration for home cooks and food photography enthusiasts alike. She also maintains a presence on other video-sharing platforms where she can showcase the ASMR and procedural elements of her recipes.
Soonma has achieved a significant milestone by surpassing 60,000 followers on Instagram, establishing her as a micro-influencer with a highly targeted and engaged audience. Her work is frequently featured in curated home-cafe galleries and lifestyle blogs across Asia. Reaching this level of following purely through aesthetic food content highlights her influence within the South Korean digital food scene.
Soonma has 61.3K followers in total, which puts this profile in the micro band (10k – 100k followers). The largest single audience is on Instagram with 61.3K followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Soonma's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 16, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| 61.3K followers | 100% | @sssoonma |
Every handle on this page links to the official account. If you are verifying Soonma before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Soonma is based in South Korea and posts in Korean. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in food & cooking and lifestyle, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Soonma for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Soonma's counts come from the platforms themselves via instagram public profile and are refreshed on a schedule; the most recent check was Oct 16, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Soonma; the current platform totals above remain the clearest view of audience size.
CFB Rating 7.3 out of 10, and what fans think.
Fan score
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Other questions people ask about Soonma.
How much does it cost to hire Soonma? A planning estimate for one sponsored post is $500 – $1K per post.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $200 – $400 |
| Sponsored post, Reel or Short | $500 – $1K |
| Dedicated video or integration | $900 – $2K |
| Three-post campaign package | $1K – $3K |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Soonma for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Soonma and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
Instagram's official product and creator-tools reference.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Soonma has about 61.3K Instagram followers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the Instagram row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
Use $500 – $1K only as a planning estimate for one sponsored post from Soonma. It uses the combined public follower count across the platforms stored here, not a rate card Soonma sent us. Usage rights and extra posts move the real fee. The method is on the methodology page.
Soonma is not marked verified on this profile yet. The links here are still the public accounts we have on file, so compare them with the channel you know before you write. You can flag a correction on the contact page.
Soonma is listed as South Korea. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged South Korea are on the country list.
Soonma is tagged as Korean-speaking on this profile. Use that when the script or the voiceover has to be in Korean, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other Korean creators can be filtered in search.
Food & Cooking is how Soonma is grouped in the directory, with Korean as the language tag. Start there, then read a recent post before you decide the fit. The posts decide whether the label is enough. More people in that niche are on the Food & Cooking category.
Request a collaboration with Soonma using the form on this profile. Our team contacts the creator and negotiates rates and deliverables for you. Official links are also shown here if you prefer direct contact. Compare the discovery plans on pricing.
Other published creators near Soonma are in the similar creators section on this page, above these questions. If you want a longer list in Food & Cooking, use the Food & Cooking category and keep the country if the market matters. The posts, not the label, decide the fit.
The newest follower snapshot stored for Soonma is 16 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Soonma is tagged Food & Cooking, South Korea in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Food & Cooking list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Soonma and negotiates for you. Food audiences respond to recipes, tastings and kitchen formats, so pitch a format that matches recent posts. Soonma decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Soonma is $500 – $1K. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Soonma sets the real rate. The method is on the methodology page.
Soonma is one of the Food & Cooking profiles in South Korea on CreatorFanBase. Open the Food & Cooking category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Food & Cooking category and South Korea as the country, then set a follower range that fits the budget. Shortlist a few names like Soonma, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Soonma is tagged Korean on this profile, so a script in Korean is a natural starting point. Check a recent post to confirm the language mix before you brief. Other Korean-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Soonma's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Soonma are the links on this profile, starting with Instagram. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Soonma has 1 platform with a stored follower or subscriber count on this profile, led by Instagram. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Soonma for you. Use the official links on the profile and ask Soonma for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Soonma while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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