Top food influencers in Brazil in 2026
As of 13 Oct 2026, Ana Maria Braga leads the 33 food influencers in Brazil on CreatorFanBase, at 16.2M combined followers and subscribers; Vivi Cake follows at 13.7M.
Updated
- Category
- Food & Cooking
- Country
- Brazil
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Who are the top food influencers in Brazil in 2026?
- 1Ana Maria Braga16.2M followers
- 2Vivi Cake13.7M followers
- 3Isamara Amâncio10.7M followers
- 4Culinária em Casa9M followers
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Ana Maria Braga
Beloved Brazilian TV presenter and acclaimed chef, known for the show 'Mais Você'.
Vivi Cake
Brazilian pastry chef and top global confectionery influencer with popular online courses.
Isamara Amâncio
Aprenda receitas deliciosas, fáceis e rápidas para toda a família.
Culinária em Casa
Simplifying daily cooking with practical, tasty, and quick recipes.
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Food creators in Brazil: 33 creators, median audience 3.7M followers.
- By platform
- YouTube (13) · Instagram (12) · TikTok (8)
- By follower size
- 50K–100K (2) · 100K–500K (3) · 500K–1M (1) · 1M–5M (16) · 5M–10M (8) · 10M–100M (3)
- Top languages
- Portuguese (33)
- Top countries
- Brazil (33)
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Food creators in Brazil: what the data shows
- The median here, 3.7M, is 2.2x the 1.7M median of 865 food creators.
- Largest accounts among the 33: YouTube 39%, Instagram 36% and TikTok 24%; 664 creators in Brazil split YouTube 23% and Instagram 68%.
- The 3.7M median is close to the 5.5M of 664 creators in Brazil.
- Portuguese appears on 33 of 33 profiles (100%); 98% of 664 creators in Brazil list Portuguese.
The open food creators in Brazil, one by one
The 4 open entries hold 49.6M of the 146.4M (34%); the unlock adds 96.8M from 29 more, median 3.1M.
#1 Ana Maria Braga
Ana Maria Braga (Brazil, Portuguese) is #1 of 33 Brazilian food creators at 16.2M, 11% of 146.4M (read 13 Oct 2026).
Ana Maria Braga is #127 of the 664 creators in Brazil and #1 here, 11% of 146.4M.
Instagram @anamariabragaoficial 14.7M, 10% of 146.4M; TikTok @anamariabraga 1.3M, 0.9% of 146.4M; YouTube @anamariabraga 178K subscribers, 0.1% of 146.4M.
Ana Maria Braga: tagged Movies & TV and Food & Cooking; estimated net worth $4.1M–6.3M; $80K+ per Instagram post.
#2 Vivi Cake
Vivi Cake (Brazil, Portuguese) is #2 of 33 Brazilian food creators at 13.7M, 9.4% of 146.4M (read 13 Oct 2026).
Vivi Cake is #152 of the 664 creators in Brazil and #2 here, 9.4% of 146.4M.
TikTok @vivicake.real 10.4M, 7.1% of 146.4M; Instagram @vivicake.real 3.3M, 2.3% of 146.4M.
Vivi Cake: tagged Education and Food & Cooking; estimated net worth $3.5M–5.5M; $50K+ per TikTok post.
#3 Isamara Amâncio
Isamara Amâncio (Brazil, Portuguese) is #3 of 33 Brazilian food creators at 10.7M on YouTube @isamaraamancio, 7.3% of 146.4M (read 14 Oct 2026).
Isamara Amâncio is #207 of the 664 creators in Brazil and #3 here, 7.3% of 146.4M.
Isamara Amâncio: tagged Food & Cooking and Lifestyle; $120K+ per YouTube post.
#4 Culinária em Casa
Culinária em Casa (Brazil, Portuguese) is #4 of 33 Brazilian food creators at 9M on YouTube @culináriaemcasa, 6.2% of 146.4M (read 14 Oct 2026).
Culinária em Casa is #236 of the 664 creators in Brazil and #4 here, 6.2% of 146.4M.
Culinária em Casa: tagged Food & Cooking and Lifestyle; $110K – $270K per YouTube post.
Food creators in Brazil by follower tier
1M–10M holds the most Brazilian food creators: 24 (73%) with 104.5M, 71% of 146.4M, median 4M.
Tier cut-offs in the 146.4M: 10M+ ends at #3 (10.7M), 1M+ ends at #27 (1.1M), 100K+ ends at #31 (176K); #32 has 78.6K.
#1 has 209x the audience of #33 (16.2M vs 77.4K), median 3.7M.
Of the 146.4M, the largest 3 (9.1%) hold 28%; the smallest 16 hold 16%, or 23M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 10M–100M | 3 | 9.1% | 40.6M | 28% | 13.7M | Ana Maria Braga |
| 1M–10M | 24 | 73% | 104.5M | 71% | 4M | Culinária em Casa |
| 500K–1M | 1 | 3% | 518.8K | 0.4% | 518.8K | – |
| 100K–500K | 3 | 9.1% | 634K | 0.4% | 226K | – |
| 10K–100K | 2 | 6.1% | 156K | 0.1% | 78K | – |
Food creators in Brazil, rank by rank
Half of the 146.4M sits with the top 7 of 33 Brazilian food creators; #1 to #16 reach 80%, and #17 to #33 hold 18%.
Widest step: #2 (13.7M) to #3 (10.7M), 3M or 22% lower; steepest: #31 to #32, 55% down to 78.6K.
15 of the 32 steps are under 10%; #33 has 77.4K, 0.5% of #1's 16.2M.
| Step | From | To | Drop | Drop % |
|---|---|---|---|---|
| #2 to #3 | 13.7M | 10.7M | 3M | 22% |
| #1 to #2 | 16.2M | 13.7M | 2.4M | 15% |
| #3 to #4 | 10.7M | 9M | 1.7M | 16% |
| #5 to #6 | 9M | 7.7M | 1.4M | 15% |
| #8 to #9 | 7.3M | 6.1M | 1.2M | 17% |
Where food creators in Brazil are biggest
Brazilian food creators by biggest platform: YouTube 13, median 4M, 39% of 146.4M; Instagram 12, median 4M, 37% of 146.4M; TikTok 8, median 3.4M, 24% of 146.4M.
Brazilian food creators, highest-ranked by platform after YouTube: Instagram at #1 (16.2M), TikTok at #2 (13.7M).
Open entries by biggest account: Ana Maria Braga on Instagram; Vivi Cake on TikTok; Isamara Amâncio and Culinária em Casa on YouTube.
Instagram: 36% of these Brazilian food creators, 68% of the 664 creators in Brazil.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| YouTube | 13 | 39% | 57M | 39% | 4M | Isamara Amâncio |
| 12 | 36% | 54M | 37% | 4M | Ana Maria Braga | |
| TikTok | 8 | 24% | 35.3M | 24% | 3.4M | Vivi Cake |
Other niches among food creators in Brazil
Second tags on Brazilian food creators: Lifestyle 14 (40% of 146.4M), Movies & TV 7 (32% of 146.4M), Education 3 (17% of 146.4M); 24 of 33 carry one, 73%.
Largest median: Education at 7.3M; smallest: Lifestyle at 2.8M, 2.6x apart.
Brazilian food creators, highest-ranked by tag: Lifestyle #3 (10.7M), Movies & TV #1 (16.2M), Education #2 (13.7M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Lifestyle | 14 | 42% | 58M | 40% | 2.8M | Isamara Amâncio |
| Movies & TV | 7 | 21% | 46.8M | 32% | 4.9M | Ana Maria Braga |
| Education | 3 | 9.1% | 24.7M | 17% | 7.3M | Vivi Cake |
Food creators in Brazil and nearby lists
Brazilian food creators (33, 146.4M, median 3.7M) against nearby lists: All countries has 26x the creators and a median 2.2x smaller; Comedy has 3x the creators and a median 2.1x larger; Instagram (all niches) has 14x the creators and a median 1.5x larger.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: All countries | 865 | 3.6B | 1.7M | Instagram (50%) |
| Niche: Comedy | 98 | 1.3B | 7.7M | Instagram (60%) |
| Platform: Instagram (all niches) | 451 | 5.7B | 5.7M | Instagram (100%) |
| Size: 10K–50K (all niches) | 6 | 177.6K | 28.8K | Instagram (67%) |
How brands use the food creators in Brazil list
$44K – $110K per YouTube post at the Brazilian food creators median of 3.7M; five near that median, 18.5M combined, plan at $220K–550K.
#1 Ana Maria Braga (16.2M) plans at $80K+ per post, 4.4x the 3.7M median audience.
Of the 146.4M: under 1M holds 0.9% (6 creators); 1M–10M holds 71% (24 creators); 10M+ holds 28% (3 creators).
How the food creators in Brazil list is built
33 published profiles match: base country Brazil, tagged Food & Cooking. Ana Maria Braga leads on combined reach (16.2M); #33 has 77.4K. 24 of the 33 share a second niche tag; Lifestyle leads with 14. Ana Maria Braga's count is from 13 Oct 2026 and Culinária em Casa's from 14 Oct 2026, 1 day apart.
FAQs about food creators in Brazil
Who is #1 among food creators in Brazil, and by how much?
#1 among Brazilian food creators: Ana Maria Braga, 16.2M = 11% of 146.4M; #2 Vivi Cake, 13.7M = 9.4%; gap 2.4M, 18% more.
How much of the 146.4M do the top four food creators in Brazil hold?
49.6M for Ana Maria Braga, Vivi Cake, Isamara Amâncio and Culinária em Casa: 34% of all Brazilian food creators combined (146.4M).
How close are food creators in Brazil at the top?
#3 among Brazilian food creators: Isamara Amâncio, 10.7M (7.3% of 146.4M); 3M behind Vivi Cake (9.4%), 5.5M behind Ana Maria Braga (11%).
What count puts a food creator in Brazil in the top 10?
#10 sets the line at 5.96M; #11, 5.51M (3.8%). Top 10 Brazilian food creators: Ana Maria Braga at 16.2M down to 5.96M, 64% of 146.4M.
How are food creators in Brazil ordered?
146.4M over 33 Brazilian food creators, by combined count: 11% for #1 Ana Maria Braga (16.2M), 3.7M in the middle, 77.4K at #33.