We break down how industries operate, decisions are made, and power and money move across the globe.
Business Insider is a global newsroom covering business, technology, and the economy. We help ambitious, curious people stay informed, understand the context, and get ahead. Our videos explain how industries operate, decisions get made, and how power and money move globally.
Latest recorded followers, subscribers and engagement on each platform.
10.6M
as of Oct 14, 2026
Followers
Business Insider's contact route, audience split and rate estimates are ready — members see them in one tap.
Business Insider is a prominent global news organization headquartered in New York City, USA. Since its founding in 2007, it has grown into a major source of financial, technology, and economic reporting. The outlet focuses on providing context for ambitious professionals and curious readers who want to understand the movement of global power.
The outlet rose to prominence by pioneering a digital-first approach to business news, characterized by rapid reporting and engaging storytelling. It gained widespread recognition for its deep-dive investigative pieces and explanatory journalism. Its ability to simplify complex economic topics for a general audience helped it become a household name in digital media.
Business Insider produces high-quality video content that explains how industries operate and how money moves globally. Their channel is famous for series such as So Expensive, which examines the costs of luxury goods, and Deep Dive, which investigates corporate strategies. The content style is informative, fast-paced, and backed by expert analysis.
As a major media collective, Business Insider operates through a subscription-based model known as Insider Intelligence and its premium news service. They maintain various vertical brands focusing on tech, lifestyle, and finance. The organization generates revenue through advertising, corporate partnerships, and affiliate marketing across its diverse digital platforms.
While the specific net worth of the media brand is not publicly disclosed as a single figure, it was famously acquired by Axel Springer in 2015 for hundreds of millions of dollars. The company generates significant revenue through digital advertising, premium subscriptions, and licensed content. Their large-scale video operations also contribute to earnings through platform-specific monetization.
Business Insider is known for its extensive library of short documentaries and explanatory video series. Their signature work includes the Rise and Fall series, which documents the trajectory of famous companies. They are also recognized for their annual lists and rankings that influence the global business conversation.
The organization's content is primarily available through its official website and its massive presence on YouTube. They also distribute news and video clips across LinkedIn, Twitter, and Facebook to reach professional audiences. Their video content is often syndicated to other major news platforms and streaming services.
Business Insider has achieved a major milestone by reaching about 10.6 million subscribers on YouTube. The organization has received numerous journalism awards for its digital innovation and investigative reporting. It continues to be one of the most visited business news sites in the world, serving millions of readers monthly.
Business Insider has 10.6M followers in total, which puts this profile in the elite band (over 10m followers). The largest single audience is on YouTube with 10.6M followers — about 100% of the total reach.
Combined reach is the sum of followers and subscribers per platform. It is not unique people: audiences overlap, so treat it as a size indicator for shortlisting rather than a guaranteed audience.
Related questions
Here is where Business Insider's audience actually sits, platform by platform, using the latest count we recorded on each one (last checked Oct 14, 2026).
Every handle above links to the official account, so you can open it and check the numbers yourself before you reach out.
| Platform | Followers / subscribers | Share of reach | Official handle |
|---|---|---|---|
| YouTube | 10.6M followers | 100% | @businessinsider |
Every handle on this page links to the official account. If you are verifying Business Insider before a deal, open the profiles directly rather than trusting screenshots — the live number is always one click away.
Related questions
Business Insider is based in USA and posts in English. For brands that usually means the core audience follows the same market and language, with a long tail from everywhere else — big accounts rarely stay local.
The content sits in education and finance & business, so the people watching are self-selected for those interests. That is the useful part of a niche profile: a mid-size account inside the right category often beats a much larger general account, because the audience already cares about the subject.
If you need the same audience profile in another market, the country and language lists on CreatorFanBase let you line up comparable creators side by side instead of guessing.
If you are shortlisting Business Insider for a campaign, these are the facts worth carrying into the brief. Everything here is stored data, refreshed on a schedule rather than typed in once.
A practical sequence: check the lead platform matches where your buyers are, check market and language, open the official account to see recent posting frequency, then ask for a media kit and rate card directly.
Related questions
Business Insider's counts come from the platforms themselves via Apify YouTube public channel and are refreshed on a schedule; the most recent check was Oct 14, 2026. When a platform blocks a read, we keep the last verified number and show where it came from instead of filling the gap with an estimate.
Large jumps are treated as suspect: a sudden drop past our safety threshold is held back for review rather than published, which is why the numbers here tend to be lower-drama than screenshots circulating elsewhere. Found something out of date? The profile links on this page go to the official accounts, so the live number is always one click away.
Related questions
Follower growth is best judged across several comparable monthly checks, not a few days of snapshots. CreatorFanBase does not yet have enough monthly history to call a reliable rise or fall for Business Insider; the current platform totals above remain the clearest view of audience size.
CFB Rating 8.4 out of 10, and what fans think.
Fan score
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Other questions people ask about Business Insider.
How much does it cost to hire Business Insider? A planning estimate for one sponsored post is $120K+ (estimate). Fees at this audience size are negotiated individually.
| Deliverable | Estimated cost |
|---|---|
| Story or short mention | $42K+ |
| Sponsored post, Reel or Short | $120K+ |
| Dedicated video or integration | $220K+ |
| Three-post campaign package | $310K+ |
Send a free brief and CreatorFanBase checks availability, then negotiates the fee and terms with Business Insider for you.
Estimates use combined public follower counts. Up to 10 million followers, we show a planning range; above 10 million, we show an open-ended starting estimate because campaign scope drives the final fee.
Agree deliverables in writing, check past brand work for conflicts, and agree how results are measured. Rates on this page are planning estimates from public follower counts, not quotes. Starter is $1 to search the full directory.
We handle outreach, rate negotiation, contracts and content delivery with Business Insider and other creators for you — done-for-you.
Free to ask — no payment upfront. Booking is subject to the creator's availability and agreement, and rates are confirmed by the creator.
Business email: most creators publish a business address in their profile bio or on their website. We only list contact details a creator has made public themselves, so where no public address exists, use a direct message on the platform above.
Share your brief once. We pass it on through the creator's public business channels.
Jump to the rankings, countries and platforms this profile belongs to.
How the numbers on this page are collected and what they mean.
YouTube's own explanation of subscriber counts, reach and monetisation.
The US regulator's rules on disclosing a paid partnership.
Official country-level internet adoption data.
Straight answers to the questions people search for.
Business Insider has about 10.6M YouTube subscribers in the latest snapshot stored on this profile. Quote the profile and the date together. Use the YouTube row when the brief is on that network. A newer snapshot replaces this one on regular updates described on the methodology page.
Use $120K+ only as a planning estimate for one sponsored post from Business Insider. For accounts above 10 million followers we show a starting estimate instead of a range, because fees at that size are negotiated individually. The method is on the methodology page.
Business Insider is marked verified on CreatorFanBase. The badge is about the stored handles matching the public accounts, and it is the set of links to use for a collaboration. Flag a wrong handle on the contact page.
Business Insider is listed as USA. That is the country tag on this profile, and it is what the country lists use. Check a recent post if you need a specific city. A city is not stored separately. More creators tagged USA are on the country list.
Business Insider is tagged as English-speaking on this profile. Use that when the script or the voiceover has to be in English, then watch a recent post to confirm the mix. One tag can cover more than one language in the work. Other English creators can be filtered in search.
Business Insider is filed under Education and tagged as English-speaking. Use that as a starting point, then watch a recent post to see if the style fits your product. One label covers a lot of styles. More education creators are on the Education category.
Send a collaboration brief from the form on this profile, or use the official links to reach Business Insider directly. Our team reaches out and negotiates the fee for you. Write one clear deliverable and ask for their rate. This profile shows the handle and the official links. A plan only opens search results after the first 5, on pricing.
Start with the similar names on this profile, then widen to the Education category when you need more people in the same niche. Add a follower band if the first list is too famous for the budget. Read a recent post before you write.
The newest follower snapshot stored for Business Insider is 14 October 2026. Counts are updated regularly, and a missing new reading keeps the previous date rather than inventing one. Put that date next to the number if you quote it. The schedule is on the methodology page.
Business Insider is tagged Education, USA in the directory, so that is the audience a brand can start from. The tag is a filing label, not a sales result, so watch a recent post before you brief anyone. Then compare a few others with the same tag on the Education list.
You can ask. Send a brief from the collaboration form on this profile with the product, the deliverable and your dates, and the CreatorFanBase team reaches out to Business Insider and negotiates for you. Audiences respond best when the product fits what the creator already posts, so pitch a format that matches recent posts. Business Insider decides whether to accept. See the managed option on pricing.
Our planning estimate for one sponsored post from Business Insider is $120K+. Stories usually cost less than a feed post or reel, and usage rights, exclusivity and extra posts raise the fee. It is an estimate, not a quote — Business Insider sets the real rate. The method is on the methodology page.
Business Insider is one of the Education profiles in USA on CreatorFanBase. Open the Education category and filter by country, language and follower size to see others ranked by audience. Every filter and follower count stays open; names after the first 5 results need a plan.
Start in search with the Education category and USA as the country, then set a follower range that fits the budget. Shortlist a few names like Business Insider, compare their platform split, and send a brief — or let CFB Agency run outreach and negotiation for you.
Business Insider is tagged English on this profile, so a script in English is a natural starting point. Check a recent post to confirm the language mix before you brief. Other English-speaking creators can be filtered in search.
We do not publish private management contacts. Use the official links on this profile, or send a brief from the collaboration form and the CreatorFanBase team will reach Business Insider's team for you and negotiate the deal. Plans and the managed option are on pricing.
The official accounts we have for Business Insider are the links on this profile, starting with YouTube. Use those when you write, and compare the handle with the channel you already know. Or send a brief from the profile and the CreatorFanBase team will reach out and negotiate for you. A wrong link can be flagged on the contact page.
Business Insider has 1 platform with a stored follower or subscriber count on this profile, led by YouTube. A missing network means we do not have a public count for it yet, not that the account cannot exist. The rows are listed on the profile. Browse a single network from the creator lists.
Not through a forum post. Send a brief from the collaboration form on this profile and the CreatorFanBase team will reach out to Business Insider for you. Use the official links on the profile and ask Business Insider for a fee. Plan prices for directory access are separate, on the pricing page.
Open this profile and save Business Insider while you compare a few other names. Saving a name does not email the creator. Growth and Agency include unlimited shortlists. Starter includes three. The plan differences, starting at $29 a month, are on the pricing page.
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