Top influencers in Indonesia in 2026
As of 13 Oct 2026, Willie Salim is #1 of 120 influencers in Indonesia listed on CreatorFanBase, holding 143.5M combined followers and subscribers; Raffi Ahmad & Nagita Slavina follows at 92.8M.
Updated
- Country
- Indonesia
More creators match. Unlock the full list to see them.
Who are the biggest influencers in Indonesia in 2026?
- 1Willie Salim143.5M followers
- 2Raffi Ahmad & Nagita Slavina92.8M followers
- 3RICIS🧜♀️87.2M followers
- 4Vilmei73.8M followers
Willie Salim leads, and TikTok is his largest audience
Willie Salim leads creators in Indonesia at 143,529,809. He posts in Indonesian. The biography describes short videos of public generosity, including the borong series that buys out a stall and gives the goods away. The business name on the profile is Mari Kita Borong, and the contact email is biz@marikitaborong.com.
TikTok @williesalim had 87,400,000 followers on 13 Oct 2026. YouTube @williesalim had 39,500,000 subscribers that same day, and Instagram @willie27_ had 16,629,809. The three audiences add up to 143,529,809. TikTok is the largest share. The split is on the Willie Salim profile.
Raffi Ahmad and Nagita Slavina are second, at 92,757,493. Instagram @raffinagita1717 had 74,957,493 followers on 12 Oct 2026, which is the biggest Instagram count among these three names. TikTok @raffi_nagita had 17,800,000 followers on 13 Oct 2026. The biography describes the pair as a couple who host, act and publish family vlogs through RANS Entertainment. See Raffi Ahmad & Nagita Slavina.
Ria Ricis is third, at 87,159,416, with the largest YouTube audience of the three. YouTube @ricisofficial1795 had 50,400,000 subscribers on 13 Oct 2026, ahead of Willie's 39,500,000. Instagram @riaricis1795 had 36,759,416 followers on 12 Oct 2026. The profile names her a brand ambassador for MS Glow Beauty and lists Ricis Official Mgmt. Open RICIS. The order is on top creators in Indonesia.
| Place | Profile | Largest network | Combined |
|---|---|---|---|
| 1 | Willie Salim | TikTok 87,400,000 (13 Oct 2026) | 143,529,809 |
| 2 | Raffi Ahmad & Nagita Slavina | Instagram 74,957,493 (12 Oct 2026) | 92,757,493 |
| 3 | RICIS | YouTube 50,400,000 (13 Oct 2026) | 87,159,416 |
Limited time only
$1 for the first 3 days of Starter, then $23/mo billed annually unless you cancel. Offer may end anytime.
Start for $1
Full Starter access to filters, profiles and searches, starting today.
$1 for 3 days, then $23/mo billed annually unless you cancel. All payments are final and non-refundable. Refund policy · Terms
Willie Salim
Content creator known for charitable acts and social experiments.
Raffi Ahmad & Nagita Slavina
Lifestyle and entertainment creator from Indonesia with a global Instagram audience
RICIS🧜♀️
Indonesian content creator and public figure, sharing daily life and endorsements.
Vilmei
Vilmei is an Indonesian social media personality known for her relatable and often comedic skits and lifestyle content.
Unlock the full list for $19 or see plans
The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Creators in Indonesia: 120 creators, median audience 20.4M followers.
- By platform
- Instagram (82) · TikTok (21) · YouTube (17)
- By follower size
- 5M–10M (3) · 10M–100M (116) · 100M+ (1)
- Top languages
- Indonesian (118) · English (50) · Arabic (1) · Indonesian, English (1) · Javanese (1)
- Top countries
- Indonesia (120)
Campaign discovery
Unlock the complete top indonesian creators & influencers in 2026
Compare every creator in this ranking with exact reach, verified handles and campaign-ready filters.
- Complete matching results
- Saved shortlists
- Campaign-ready CSV exports
Creators in Indonesia: what the data shows
- Willie Salim is #1 of these 120 and #59 site-wide.
- Willie Salim, Raffi Ahmad & Nagita Slavina, RICIS🧜♀️ and Vilmei hold 13% of the 3.2B that all 120 reach combined.
- Instagram is largest for 82 of these 120, Raffi Ahmad & Nagita Slavina included: 68% vs 67% site-wide.
- The Indonesia median of 20.4M is 7.1x higher than the 2.9M site-wide.
The open creators in Indonesia, one by one
The 4 open entries hold 397.2M of the 3.2B (13%); the unlock adds 2.8B from 116 more, median 20M.
#1 Willie Salim
Willie Salim (Indonesia, Indonesian) is #1 of 120 Indonesian creators at 143.5M, 4.5% of 3.2B (read 13 Oct 2026).
TikTok @williesalim 87.4M, 2.8% of 3.2B; YouTube @williesalim 39.5M subscribers, 1.2% of 3.2B; Instagram @willie27_ 16.6M, 0.5% of 3.2B.
Willie Salim: tagged Movies & TV and Lifestyle; estimated net worth $29M–45M; $50K+ per TikTok post.
#2 Raffi Ahmad & Nagita Slavina
Raffi Ahmad & Nagita Slavina (Indonesia, Indonesian) is #2 of 120 Indonesian creators at 92.8M, 2.9% of 3.2B (read 13 Oct 2026).
Instagram @raffinagita1717 75M, 2.4% of 3.2B; TikTok @raffi_nagita 17.8M, 0.6% of 3.2B.
Raffi Ahmad & Nagita Slavina: tagged Lifestyle; $80K+ per Instagram post.
#3 RICIS🧜♀️
RICIS🧜♀️ (Indonesia, Indonesian) is #3 of 120 Indonesian creators at 87.2M, 2.8% of 3.2B (read 13 Oct 2026).
YouTube @ricisofficial1795 50.4M subscribers, 1.6% of 3.2B; Instagram @riaricis1795 36.8M, 1.2% of 3.2B.
RICIS🧜♀️: tagged Lifestyle; estimated net worth $19M–29M; $120K+ per YouTube post.
#4 Vilmei
Vilmei (Indonesia, Indonesian) is #4 of 120 Indonesian creators at 73.8M on TikTok @vilmeijuga, 2.3% of 3.2B (read 13 Oct 2026).
Vilmei: tagged Comedy and Lifestyle; estimated net worth $16M–25M; $50K+ per TikTok post.
Creators in Indonesia by follower tier
10M–100M holds the most Indonesian creators: 116 (97%) with 3B, 95% of 3.2B, median 20.7M.
Tier cut-offs in the 3.2B: 100M+ ends at #1 (143.5M), 10M+ ends at #117 (10M); #118 has 9.9M.
#1 has 15x the audience of #120 (143.5M vs 9.6M), median 20.4M.
Of the 3.2B, the largest 12 (10%) hold 27%; the smallest 60 hold 28%, or 869.9M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 100M+ | 1 | 0.8% | 143.5M | 4.5% | 143.5M | Willie Salim |
| 10M–100M | 116 | 97% | 3B | 95% | 20.7M | Raffi Ahmad & Nagita Slavina |
| 1M–10M | 3 | 2.5% | 29.2M | 0.9% | 9.7M | – |
Where creators in Indonesia are biggest
Indonesian creators by biggest platform: Instagram 82, median 20.7M, 65% of 3.2B; TikTok 21, median 16.7M, 18% of 3.2B; YouTube 17, median 27.1M, 17% of 3.2B.
YouTube-first entries are fewer (17) but larger: median 27.1M, 1.3x the 20.7M of Instagram.
Indonesian creators, highest-ranked by platform after Instagram: TikTok at #1 (143.5M), YouTube at #3 (87.2M).
Open entries by biggest account: Willie Salim and Vilmei on TikTok; Raffi Ahmad & Nagita Slavina on Instagram; RICIS🧜♀️ on YouTube.
| Platform | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 82 | 68% | 2.1B | 65% | 20.7M | Raffi Ahmad & Nagita Slavina | |
| TikTok | 21 | 18% | 580.4M | 18% | 16.7M | Willie Salim |
| YouTube | 17 | 14% | 524.3M | 17% | 27.1M | RICIS🧜♀️ |
Creators in Indonesia by niche
Niche tags on Indonesian creators: Movies & TV 61 (45% of 3.2B), Lifestyle 47 (43% of 3.2B), Music 18 (15% of 3.2B); 51 carry two or more, 43%.
Largest median: Comedy at 28.7M; smallest: Gaming at 16.2M, 1.8x apart.
Indonesian creators, highest-ranked by tag: Movies & TV #1 (143.5M), Lifestyle #1 (143.5M), Music #5 (68.2M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Movies & TV | 61 | 51% | 1.4B | 45% | 17.7M | Willie Salim |
| Lifestyle | 47 | 39% | 1.4B | 43% | 17.7M | Willie Salim |
| Music | 18 | 15% | 474.5M | 15% | 22.5M | – |
| Comedy | 12 | 10% | 344.9M | 11% | 28.7M | Vilmei |
| Gaming | 10 | 8.3% | 242.2M | 7.7% | 16.2M | – |
| Beauty & Fashion | 8 | 6.7% | 213M | 6.7% | 19.9M | – |
Languages among creators in Indonesia
Indonesian creators, by language: Indonesian 118 (99% of 3.2B), English 50 (39% of 3.2B), Arabic 1 (0.7% of 3.2B); 51 post in two or more, 43%.
| Language | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Indonesian | 118 | 98% | 3.1B | 99% | 20.7M | Willie Salim |
| English | 50 | 42% | 1.2B | 39% | 22.1M | – |
| Arabic | 1 | 0.8% | 23.6M | 0.7% | 23.6M | – |
| Indonesian, English | 1 | 0.8% | 9.6M | 0.3% | 9.6M | – |
| Javanese | 1 | 0.8% | 16.7M | 0.5% | 16.7M | – |
Creators in Indonesia and nearby lists
Indonesian creators (120, 3.2B, median 20.4M) against nearby lists: Argentina has 2.1x the creators and a median 6.7x smaller; Beauty & Fashion (UK) has 55% of the creators and a median 16x smaller; Instagram (Brazil) has 3.8x the creators and a median 3.6x smaller.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: Argentina | 257 | 2.4B | 3M | Instagram (75%) |
| Niche: Beauty & Fashion (UK) | 66 | 258M | 1.3M | Instagram (61%) |
| Platform: Instagram (Brazil) | 451 | 5.7B | 5.7M | Instagram (100%) |
| Size: 10K–50K (all countries) | 362 | 10.8M | 28.9K | Instagram (69%) |
How brands use the creators in Indonesia list
$80K+ per Instagram post at the Indonesian creators median of 20.4M.
#1 Willie Salim (143.5M) plans at $50K+ per post, 7x the 20.4M median audience.
Of the 3.2B: 1M–10M holds 0.9% (3 creators); 10M+ holds 99% (117 creators).
How the creators in Indonesia list is built
120 published profiles match: base country Indonesia. Willie Salim leads on combined reach (143.5M); #120 has 9.6M. 2 of the 120 in Indonesia do not list Indonesian, the main language among them. Raffi Ahmad & Nagita Slavina (92.8M, read 13 Oct 2026) and RICIS🧜♀️ (87.2M) are 6% apart, so RICIS🧜♀️ can pass Raffi Ahmad & Nagita Slavina on the next count.
FAQs about creators in Indonesia
Who is #1 among creators in Indonesia, and by how much?
Indonesian creators (120, 3.2B) are led by Willie Salim: 143.5M, 4.5%. Raffi Ahmad & Nagita Slavina trails at 92.8M, 2.9%, 50.8M behind.
How close are creators in Indonesia at the top?
10% of 3.2B for the top three Indonesian creators: Willie Salim leads Raffi Ahmad & Nagita Slavina by 50.8M (4.5% vs 2.9%), Raffi Ahmad & Nagita Slavina leads RICIS🧜♀️ by 5.6M (2.8%).
What count puts a creator in Indonesia in the top 10?
24% of 3.2B sits with the top 10 Indonesian creators, from Willie Salim (143.5M) to 53.4M at #10; #11 misses on 50.7M.
How are creators in Indonesia ordered?
By combined count, Willie Salim is #1 with 4.5% of 3.2B (143.5M); the Indonesian creators median is 20.4M and #120 has 9.6M.
How much of the 3.2B do the top four creators in Indonesia hold?
The top four Indonesian creators, Willie Salim to Vilmei, hold 397.2M of 3.2B, or 13%; #5 to #120 hold 2.8B.