KAROL G — Music creator from Colombia with a global Instagram audience
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KAROL G

Latest count of KAROL G followers: 70.5M on Instagram (5 Oct 2026), 127.3M across all 2 accounts. YouTube adds 41.6M subscribers.

Music creator from Colombia with a global Instagram audience

Human
Verified
Colombia
Spanish

KAROL G is one of the largest music accounts on Instagram, followed by tens of millions of people worldwide and posting from Colombia. Audience sits mainly in the Spanish-speaking market plus a large international following, which makes the account a fit for global launches, awareness campaigns and brand ambassador work.

Total reach
168.9M
Known for
One of the most-followed music accounts on Instagram in Colombia
karolg

Updated

KAROL G's audience at a glance

KAROL G's 168.9M is spread out: Instagram 70.5M (42%), TikTok 56.8M (34%) and YouTube 41.6M (25%), so no single account carries KAROL G's reach.

PlatformAccountFollowers / subscribersShareAs of
Instagram@karolg70,475,488 followers42%5 Oct 2026
TikTok@karolg56,800,000 followers34%13 Oct 2026
YouTube@karolg41,600,000 subscribers25%26 Oct 2026
Combined3 accounts168,875,488100%

How KAROL G's numbers are counted: 70.5M + 56.8M + 41.6M = 168.9M.

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Member data

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KAROL G's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About KAROL G

Who is KAROL G? Biography, age and background

KAROL G is a world-famous singer and songwriter from Medellín, Colombia, who has become a leading figure in the urban music scene. She is celebrated for her contributions to reggaeton and Latin trap, often incorporating themes of female empowerment into her lyrics. Her career has seen her rise from a local talent to a global superstar with a massive international fan base.

How KAROL G became famous

She achieved international fame with a series of chart-topping singles and collaborations with other major Latin artists. Her breakthrough came as she successfully navigated a male-dominated genre, bringing a fresh female perspective to reggaeton. This success led to her becoming one of the most-streamed female Latin artists in the world.

What KAROL G posts

Her social media is vibrant and energetic, showcasing her music videos, concert tours, and personal style. She frequently shares updates from her global tours and behind-the-scenes footage of her creative process. Her posts often reflect her pride in her Colombian heritage and her close connection with her fans, known as 'Bichotas'.

KAROL G business ventures, brands and endorsements

She has collaborated with numerous global brands in the fashion and lifestyle sectors, often launching limited-edition products. As one of the most influential music figures, she maintains partnerships that align with her personal brand of strength and independence. Her business ventures primarily focus on her music career, merchandise, and global touring.

Films, TV and signature work

KAROL G’s notable albums include Ocean, KG0516 and Mañana Será Bonito. She also appeared in the Netflix crime miniseries Griselda (2024).

Where to watch

Her music is available on Spotify and Apple Music, with music videos on her official YouTube channel and updates on Instagram. Griselda is on Netflix. Availability varies by country.

Awards and milestones

She won the 2024 Grammy Award for Best Música Urbana Album for Mañana Será Bonito. The album also became the first all-Spanish-language album by a woman to top the Billboard 200.

KAROL G career timeline

  1. Released her debut album Unstoppable after the success of Ahora Me Llama with Bad Bunny.
  2. Won the Latin Grammy Award for Best New Artist.
  3. Released Ocean and had a global hit with the remix of China alongside Anuel AA, J Balvin, Daddy Yankee and Ozuna.
  4. Bichota and the album KG0516 made her one of the most-streamed women in Latin music.
  5. Mañana Será Bonito became the first all-Spanish album by a woman to debut at number one on the Billboard 200.
  6. Won the Grammy Award for Best Música Urbana Album for Mañana Será Bonito.
  7. Released the album Tropicoqueta.

Sources: Wikipedia

KAROL G net worth and earnings

KAROL G's estimated net worth is $50 million, according to 2025 figures.

Most of KAROL G's income is from Music streaming and sales, touring, Interscope record deal and brand partnerships.

One sponsored Instagram post with KAROL G is worth $80K+ at 168.9M followers.

By net worth, KAROL G is #3 among 5 creators from Colombia we track: behind James Rodríguez ($80 million) and ahead of Maluma ($30 million).

Where KAROL G's money comes from

  • Music: Streams and sales across Spanish-language markets, under her deal with Universal Music Latin and Interscope.
  • Touring: Stadium tours, including the Mañana Será Bonito Tour of 2023 and 2024.
  • Brand partnerships: Partnerships with consumer and fashion brands.

Sources: Celebrity Net Worth

Estimated net worth
$50 million
Per sponsored Instagram post
$80K+
Main income
Music streaming and sales, touring and Interscope record deal
Net worth rank
#3 of 5

Compare: James Rodríguez net worth · Maluma net worth

How we estimate net worth

How much does KAROL G charge per sponsored post?

At 168.9M followers, KAROL G is priced per campaign; $80K+ covers one Instagram post before usage rights.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

How to hire KAROL G

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How we estimate sponsored-post rates

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Content and audience

Niche
Music
Country
Colombia
Language
Spanish
Platforms
Instagram, TikTok, YouTube
Known for
One of the most-followed music accounts on Instagram in Colombia
Profile type
Human

How KAROL G compares with similar creators

Music creators to compare with KAROL G's 168.9M: Maluma (Colombia, 110M), Shakira (Colombia, 341.3M) and Kimberly Loaiza (Mexico, 167.8M).

By combined audience, KAROL G sits between Shakira (341.3M) and Kimberly Loaiza (167.8M).

Instagram (@karolg) holds 42% of KAROL G's audience; Maluma is also biggest on Instagram, while Shakira is biggest on Facebook and Kimberly Loaiza is biggest on TikTok.

KAROL G posts in Spanish, like Maluma, Shakira and Kimberly Loaiza.

CreatorCountryBiggest platformFollowers and subscribersAs of
KAROL GColombiaInstagram (70.5M)168,875,48826 Oct 2026
MalumaColombiaInstagram (63.6M)110,002,62613 Oct 2026
ShakiraColombiaFacebook (126.9M)341,312,24426 Oct 2026
Kimberly LoaizaMexicoTikTok (83.4M)167,757,71921 Sep 2026

KAROL G's Fan Score

9.4/10 overall for KAROL G; best signal: profile depth 10.0, weakest: platform presence 9.0.

Audience reach9.4 / 10
Platform presence9.0 / 10
Profile depth10.0 / 10

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Working with KAROL G

Reach KAROL G through @karolg on Instagram, @karolg on TikTok and @karolg on YouTube. How brands approach KAROL G and similar creators.

See plansClaim the KAROL G profile

FAQs about KAROL G

How many followers does KAROL G have?

As of 26 Oct 2026, KAROL G has 168.9M followers and subscribers: Instagram @karolg 70.5M, TikTok @karolg 56.8M and YouTube @karolg 41.6M, 168,875,488 in all.

What is KAROL G's net worth?

KAROL G's estimated net worth is $50M, on 168.9M followers. KAROL G is #3 of 5 creators from Colombia, between James Rodríguez and Maluma.

When did KAROL G start making music?

In 2017, KAROL G released her debut album Unstoppable after the success of Ahora Me Llama with Bad Bunny. KAROL G's Instagram account @karolg has 70.5M followers as of 5 Oct 2026.

Which platform is KAROL G biggest on?

Instagram, where @karolg has 70.5M followers: 42% of KAROL G's 168.9M. TikTok follows with 56.8M on @karolg.

What are KAROL G's official social media accounts?

KAROL G posts as @karolg on Instagram (70.5M), @karolg on TikTok (56.8M) and @karolg on YouTube (41.6M).