Maluma — Latin music star
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Maluma

Latest count of Maluma followers: 63.6M on Instagram (12 Oct 2026), 78.9M across all 2 accounts. YouTube adds 31.1M subscribers.

Latin music star

Human
Verified
Colombia
Spanish

Maluma is a latin music star based in Colombia. Follower counts are refreshed from public platform data.

Total reach
110M
Known for
Latin music star
maluma

Updated

Maluma's audience at a glance

Maluma's 110M is spread out: Instagram 63.6M (58%), YouTube 31.1M (28%) and TikTok 15.3M (14%), so no single account carries Maluma's reach.

PlatformAccountFollowers / subscribersShareAs of
Instagram@maluma63,602,626 followers58%12 Oct 2026
YouTube@maluma_official31,100,000 subscribers28%13 Oct 2026
TikTok@maluma15,300,000 followers14%13 Oct 2026
Combined3 accounts110,002,626100%

How Maluma's numbers are counted: 63.6M + 31.1M + 15.3M = 110M.

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Member data

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Maluma's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About Maluma

Who is Maluma? Biography, age and background

Maluma, born Juan Luis Londoño Arias, is a premier Latin music star based in Colombia. He rose to international fame as a singer, songwriter, and actor, becoming one of the most successful reggaeton and Latin pop artists of his generation. His work is primarily in Spanish, though he has collaborated with artists globally to expand his musical reach.

How Maluma became famous

Maluma's breakthrough occurred in the early 2010s with hit singles like Farandulera and La Temperatura, which gained massive traction in his home country and across Latin America. His 2015 album, Pretty Boy, Dirty Boy, propelled him to global stardom, leading to sold-out world tours. This success established him as a leading figure in the urban music scene.

What Maluma posts

His social media content features a mix of music video snippets, live performance clips, and personal lifestyle updates. He often shares videos of his fitness routines, travels, and behind-the-scenes moments from his recording sessions. On platforms like TikTok, he engages fans with trending challenges and informal clips that showcase his personality.

Maluma business ventures, brands and endorsements

Maluma has ventured into the fashion industry with his own clothing lines and a fragrance collection called Royalty by Maluma. He has served as the face of luxury brands such as Versace and has collaborated with companies like Michelob Ultra. His business interests also include his own production company and various investments in the tech and hospitality sectors.

Films, TV and signature work

Maluma’s albums include Pretty Boy, Dirty Boy, F.A.M.E. and Papi Juancho. He starred in Marry Me (2022) and voiced Mariano in Disney’s Encanto (2021).

Where to watch

Listen to his music on Spotify and Apple Music, watch music videos on his official YouTube channel, and follow updates on Instagram. Availability varies by country.

Awards and milestones

Maluma won the 2018 Latin Grammy Award for Best Contemporary Pop Vocal Album for F.A.M.E.

Maluma career timeline

  1. Released his first single, Farandulera, in Medellín.
  2. Released his debut album, Magia, and was nominated for Best New Artist at the 2012 Shock Awards.
  3. La Temperatura, featuring Eli Palacios, led his mixtape PB.DB The Mixtape and reached number seven on Colombia's National-Report chart.
  4. Pretty Boy, Dirty Boy produced Borró Cassette and set up his breakthrough across Latin America; Felices los 4 followed in 2017.
  5. F.A.M.E. won the Latin Grammy for Best Contemporary Pop Vocal Album, and Clandestino with Shakira became a hit.
  6. Recorded Medellín with Madonna for her album Madame X.
  7. Released the album 11:11, which topped the Billboard Top Latin Albums chart.
  8. Hawái topped the Billboard Hot Latin Songs chart for weeks and gained a remix with The Weeknd, and he surprise-released the album Papi Juancho.
  9. Made his Hollywood debut opposite Jennifer Lopez in Marry Me.
  10. Released the album Don Juan.

Sources: Wikipedia

Maluma net worth and earnings

Maluma's estimated net worth is $30 million, according to 2025 figures.

Maluma's money comes from Music streaming and sales, touring, Royalty by Maluma clothing line and brand collaborations (Balmain).

One sponsored Instagram post with Maluma is worth $80K+ at 110M followers.

#4 of 5 creators from Colombia by net worth: Maluma sits behind KAROL G ($50 million) and ahead of Valentina Lequeux ($480,000 to $750,000).

Where Maluma's money comes from

  • Music and touring: Streams, sales and stadium tours across Latin America, the US and Europe.
  • Royalty by Maluma: He launched the clothing line Royalty by Maluma in March 2022, with Reunited Clothing and Macy's.
  • Brand collaborations: Fashion collaborations, including a Miami-inspired capsule collection with Balmain in 2021.
  • Film: Film work, including the voice of Mariano in Disney's Encanto and a lead opposite Jennifer Lopez in Marry Me.

Sources: Celebrity Net Worth · Wikipedia

Estimated net worth
$30 million
Per sponsored Instagram post
$80K+
Main income
Music streaming and sales, touring and Royalty by Maluma clothing line
Net worth rank
#4 of 5

Compare: KAROL G net worth · Valentina Lequeux net worth

How we estimate net worth

How much does Maluma charge per sponsored post?

At 110M followers, Maluma is priced per campaign; $80K+ covers one Instagram post before usage rights.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

How to hire Maluma

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How we estimate sponsored-post rates

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Content and audience

Niche
Music
Country
Colombia
Language
Spanish
Platforms
Instagram, YouTube, TikTok
Known for
Latin music star
Profile type
Human

How Maluma compares with similar creators

Music creators to compare with Maluma's 110M: KAROL G (Colombia, 168.9M), Shakira (Colombia, 341.3M) and Kimberly Loaiza (Mexico, 167.8M).

Shakira leads this group with 341.3M, 3.1 times Maluma's 110M.

Instagram (@maluma) holds 58% of Maluma's audience; KAROL G is also biggest on Instagram, while Shakira is biggest on Facebook and Kimberly Loaiza is biggest on TikTok.

Maluma posts in Spanish, like KAROL G, Shakira and Kimberly Loaiza.

CreatorCountryBiggest platformFollowers and subscribersAs of
MalumaColombiaInstagram (63.6M)110,002,62613 Oct 2026
KAROL GColombiaInstagram (70.5M)168,875,48826 Oct 2026
ShakiraColombiaFacebook (126.9M)341,312,24426 Oct 2026
Kimberly LoaizaMexicoTikTok (83.4M)167,757,71921 Sep 2026

Maluma's Fan Score

Maluma's Fan Score is 9.3. Profile depth leads at 10.0; platform presence trails at 9.0.

Audience reach9.2 / 10
Platform presence9.0 / 10
Profile depth10.0 / 10

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Working with Maluma

Reach Maluma through @maluma on Instagram, @maluma_official on YouTube and @maluma on TikTok. How brands approach Maluma and similar creators.

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FAQs about Maluma

How many followers does Maluma have?

As of 13 Oct 2026, Maluma has 110M followers and subscribers: Instagram @maluma 63.6M, YouTube @maluma_official 31.1M and TikTok @maluma 15.3M, 110,002,626 in all.

What is Maluma's net worth?

Maluma's estimated net worth is $30M, on 110M followers. Maluma is #4 of 5 creators from Colombia, between KAROL G and Valentina Lequeux.

When did Maluma start making music?

In 2011, Maluma released his first single, Farandulera, in Medellín. Maluma's Instagram account @maluma has 63.6M followers as of 12 Oct 2026.

What businesses does Maluma own?

Maluma's business is Royalty by Maluma. He launched the clothing line Royalty by Maluma in March 2022, with Reunited Clothing and Macy's.

Which platform is Maluma biggest on?

Instagram, where @maluma has 63.6M followers: 58% of Maluma's 110M. YouTube follows with 31.1M on @maluma_official.