Top beauty TikTokers in 2026
As of 12 Oct 2026, James Charles is #1 of 38 beauty TikTokers listed on CreatorFanBase, holding 88.2M combined followers and subscribers; Bretman Rock follows at 47.7M.
Updated
- Category
- Beauty & Fashion
- Platform
- tiktok
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Who are the biggest beauty and fashion creators on TikTok in 2026?
- 1James Charles88.2M followers
- 2Bretman Rock47.7M followers
- 3Douha Laribi25.6M followers
- 4Leen Mohd17.6M followers
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James Charles
Makeup artistry that made YouTube beauty mainstream
Bretman Rock
Filipino-American beauty influencer, comedian, and reality TV star.
Douha Laribi
Dubai-based beauty and fashion creator on Instagram
Leen Mohd
beauty and fashion creator based in the United Arab Emirates
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The first 4 creators are listed above with their names, follower counts and profile links. A one-time payment of $19 opens the rest of this list and a CSV of the same filters. A plan opens every list.
What's in the full list
Beauty and fashion TikTok accounts: 38 creators, median audience 527.9K followers.
- By platform
- TikTok (38)
- By follower size
- 10K–50K (6) · 50K–100K (3) · 100K–500K (9) · 500K–1M (4) · 1M–5M (8) · 5M–10M (3) · 10M–100M (5)
- Top languages
- English (36) · Arabic (5) · German (1)
- Top countries
- United Arab Emirates (25) · USA (5) · United Kingdom (3) · Australia (1) · Canada (1)
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Beauty and fashion TikTok accounts: what the data shows
- English appears on 36 of 38 profiles (95%), Arabic on 5; 57% of 1,264 TikTok accounts list English.
- 16 of 38 pass 1M (42%) and the smallest has 28.5K; across 1,264 TikTok accounts 95% pass 1M.
- James Charles is #1 here but #14 among all 1,264 TikTok accounts.
- James Charles, Bretman Rock, Douha Laribi and Leen Mohd hold 77% of the 231.4M that all 38 reach combined.
The open beauty and fashion TikTok accounts, one by one
The 4 open entries hold 179M of the 231.4M (77%); the unlock adds 52.3M from 34 more, median 427.9K.
#1 James Charles
James Charles (US, English) is #1 of 38 beauty and fashion TikTok accounts at 88.2M, 38% of 231.4M (read 12 Oct 2026).
James Charles is #14 of the 1,264 TikTok accounts and #1 here, 38% of 231.4M.
TikTok @jamescharles 39.2M, 17% of 231.4M; YouTube @jamescharles 23.7M subscribers, 10% of 231.4M; Instagram @jamescharles 18.7M, 8.1% of 231.4M; X @jamescharles 6.6M, 2.8% of 231.4M.
James Charles: tagged Beauty & Fashion; estimated net worth $22M–48M; $50K+ per TikTok post.
#2 Bretman Rock
Bretman Rock (US, English) is #2 of 38 beauty and fashion TikTok accounts at 47.7M, 21% of 231.4M (read 26 Oct 2026).
Bretman Rock is #48 of the 1,264 TikTok accounts and #2 here, 21% of 231.4M.
TikTok @bretmanrock 19.9M, 8.6% of 231.4M; Instagram @bretmanrock 19M, 8.2% of 231.4M; YouTube @bretmanrock 8.7M subscribers, 3.8% of 231.4M.
Bretman Rock: tagged Beauty & Fashion; estimated net worth $22M–34M; $50K+ per TikTok post.
#3 Douha Laribi
Douha Laribi (UAE, English) is #3 of 38 beauty and fashion TikTok accounts at 25.6M, 11% of 231.4M (read 13 Oct 2026).
Douha Laribi is #133 of the 1,264 TikTok accounts and #3 here, 11% of 231.4M.
TikTok @douhalaribiii 19.7M, 8.5% of 231.4M; Instagram @_douhalaribi__ 4.3M, 1.9% of 231.4M; YouTube @douhalaribi 1.6M subscribers, 0.7% of 231.4M.
Douha Laribi: tagged Beauty & Fashion and Lifestyle; estimated net worth $7.4M–12M; $50K+ per TikTok post.
#4 Leen Mohd
Leen Mohd (UAE, Arabic, English) is #4 of 38 beauty and fashion TikTok accounts at 17.6M, 7.6% of 231.4M (read 13 Oct 2026).
Leen Mohd is #226 of the 1,264 TikTok accounts and #4 here, 7.6% of 231.4M.
TikTok @leen_mohd98 10.9M, 4.7% of 231.4M; Instagram @leen_mohd98 6.7M, 2.9% of 231.4M.
Leen Mohd: tagged Beauty & Fashion; estimated net worth $5.3M–8.2M; $50K+ per TikTok post.
Beauty and fashion TikTok accounts by follower tier
1M–10M holds the most beauty and fashion TikTok accounts: 11 (29%) with 36.2M, 16% of 231.4M, median 1.9M.
By reach, 10M–100M leads: 189.8M from 5 (82% of 231.4M), top open entry James Charles at 88.2M.
Tier cut-offs in the 231.4M: 10M+ ends at #5 (10.7M), 1M+ ends at #16 (1M), 100K+ ends at #29 (116K); #30 has 95K.
#1 has 3093x the audience of #38 (88.2M vs 28.5K), median 527.9K.
Of the 231.4M, the largest 4 (11%) hold 77%; the smallest 19 hold 1.5%, or 3.4M.
| Tier | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| 10M–100M | 5 | 13% | 189.8M | 82% | 25.6M | James Charles |
| 1M–10M | 11 | 29% | 36.2M | 16% | 1.9M | – |
| 500K–1M | 4 | 11% | 2.6M | 1.1% | 600.3K | – |
| 100K–500K | 9 | 24% | 2.4M | 1% | 273.8K | – |
| 10K–100K | 9 | 24% | 455.2K | 0.2% | 42.4K | – |
Beauty and fashion TikTok accounts, rank by rank
Half of the 231.4M sits with the top 2 of 38 beauty and fashion TikTok accounts; #1 to #5 reach 80%, and #6 to #38 hold 18%.
Widest step: #1 (88.2M) to #2 (47.7M), 40.5M or 46% lower; steepest: #9 to #10, 49% down to 2.3M.
12 of the 37 steps are under 10%; #38 has 28.5K, 0.1% of #1's 88.2M.
| Step | From | To | Drop | Drop % |
|---|---|---|---|---|
| #1 to #2 | 88.2M | 47.7M | 40.5M | 46% |
| #2 to #3 | 47.7M | 25.6M | 22.1M | 46% |
| #3 to #4 | 25.6M | 17.6M | 8M | 31% |
| #4 to #5 | 17.6M | 10.7M | 6.9M | 39% |
| #7 to #8 | 8.3M | 5M | 3.3M | 40% |
Other niches among beauty and fashion TikTok accounts
Second tags on beauty and fashion TikTok accounts: Lifestyle 17 (14% of 231.4M), Fitness & Health 5 (1.2% of 231.4M), Food & Cooking 5 (1% of 231.4M); 23 of 38 carry one, 61%.
Largest median: Fitness & Health at 328.2K; smallest: Lifestyle at 131.7K, 2.5x apart.
Beauty and fashion TikTok accounts, highest-ranked by tag: Lifestyle #3 (25.6M), Fitness & Health #11 (1.9M), Food & Cooking #14 (1.1M).
| Niche | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| Lifestyle | 17 | 45% | 31.5M | 14% | 131.7K | Douha Laribi |
| Fitness & Health | 5 | 13% | 2.8M | 1.2% | 328.2K | – |
| Food & Cooking | 5 | 13% | 2.2M | 1% | 299.4K | – |
| Movies & TV | 1 | 2.6% | 8.5M | 3.7% | 8.5M | – |
| Finance & Business | 1 | 2.6% | 184.9K | 0.1% | 184.9K | – |
| Gaming | 1 | 2.6% | 49.9K | 0.1% | 49.9K | – |
Where beauty and fashion TikTok accounts are based
8 base countries across beauty and fashion TikTok accounts: UAE 25 (27% of 231.4M), US 5 (64% of 231.4M), UK 3 (0.9% of 231.4M).
Largest median: US at 8.3M (5); smallest: UAE at 273.8K (25).
| Country | Creators | Share of list | Combined | Share of reach | Median | Largest open entry |
|---|---|---|---|---|---|---|
| UAE | 25 | 66% | 62.3M | 27% | 273.8K | Douha Laribi |
| US | 5 | 13% | 147.1M | 64% | 8.3M | James Charles |
| UK | 3 | 7.9% | 2.2M | 0.9% | 838.9K | – |
| Australia | 1 | 2.6% | 1.3M | 0.6% | 1.3M | – |
| Canada | 1 | 2.6% | 535.2K | 0.2% | 535.2K | – |
| Germany | 1 | 2.6% | 8.5M | 3.7% | 8.5M | – |
Beauty and fashion TikTok accounts and nearby lists
Beauty and fashion TikTok accounts (38, 231.4M, median 527.9K) against nearby lists: Canada (all platforms) has 61% of the creators and a median 2.5x larger; Fitness & Health has 1.1x the creators and a median 6.4x larger; Instagram has 20x the creators and a median 3.3x larger.
| List | Creators | Combined | Median | Biggest platform |
|---|---|---|---|---|
| Country: Canada (all platforms) | 23 | 48.1M | 1.3M | Instagram (61%) |
| Niche: Fitness & Health | 43 | 242.7M | 3.4M | TikTok (100%) |
| Platform: Instagram | 752 | 6.2B | 1.7M | Instagram (100%) |
| Size: 200K–500K (all platforms) | 58 | 19.3M | 327.5K | Instagram (78%) |
How brands use the beauty and fashion TikTok accounts list
$3K – $7K per TikTok post at the beauty and fashion TikTok accounts median of 527.9K; five near that median, 2.6M combined, plan at $13K–37K.
#1 James Charles (88.2M) plans at $50K+ per post, 167x the 527.9K median audience.
Of the 231.4M: under 1M holds 2.3% (22 creators); 1M–10M holds 16% (11 creators); 10M+ holds 82% (5 creators).
How the beauty and fashion TikTok accounts list is built
38 published profiles match: tagged Beauty & Fashion, TikTok as the largest platform. James Charles leads on combined reach (88.2M); #38 has 28.5K. TikTok must be the largest account: 918 of the 1,019 beauty and fashion creators lead on another platform, so TikTok lists leave them out. James Charles's count is from 12 Oct 2026 and Bretman Rock's from 26 Oct 2026, 14 days apart.
FAQs about beauty and fashion TikTok accounts
Who is #1 among beauty and fashion TikTok accounts, and by how much?
#1 among beauty and fashion TikTok accounts: James Charles, 88.2M = 38% of 231.4M; #2 Bretman Rock, 47.7M = 21%; gap 40.5M, 1.8x as many.
How close are beauty and fashion TikTok accounts at the top?
#3 among beauty and fashion TikTok accounts: Douha Laribi, 25.6M (11% of 231.4M); 22.1M behind Bretman Rock (21%), 62.6M behind James Charles (38%).
What count puts a beauty and fashion TikTok account in the top 10?
#10 sets the line at 2.29M; #11, 1.89M (0.8%). Top 10 beauty and fashion TikTok accounts: James Charles at 88.2M down to 2.29M, 94% of 231.4M.
How are beauty and fashion TikTok accounts ordered?
231.4M over 38 beauty and fashion TikTok accounts, by combined count: 38% for #1 James Charles (88.2M), 528K in the middle, 28.5K at #38.
How much of the 231.4M do the top four beauty and fashion TikTok accounts hold?
179M for James Charles, Bretman Rock, Douha Laribi and Leen Mohd: 77% of all beauty and fashion TikTok accounts combined (231.4M).