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ZARA — Fashion retailer
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ZARA

As of 12 Oct 2026, ZARA followers on Instagram total 61.7M. YouTube adds 170K subscribers.

Fashion retailer

Brand account
Verified
Spain
Spanish, English

ZARA is a fashion retailer based in Spain. Follower counts are refreshed from public platform data.

Total reach
61.8M
Known for
Fashion retailer
zara

Updated

ZARA's audience at a glance

Instagram (@zara) holds 100% of ZARA's 61.8M followers and subscribers (61.7M); next come YouTube 170K.

PlatformAccountFollowers / subscribersShareAs of
Instagram@zara61,670,682 followers100%12 Oct 2026
YouTube@zara170,000 subscribers0%13 Oct 2026
Combined2 accounts61,840,682100%

How ZARA's numbers are counted: 61.7M + 170K = 61.8M.

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Member data

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ZARA's contact route, audience split and rate estimates are ready — members see them in one tap.

  • Contact email for brand deals
  • Audience age and gender split
  • Engagement rate per platform
  • Estimated rate per sponsored post

About ZARA

What is ZARA? Biography, age and background

ZARA is a world-renowned fashion retailer based in Arteixo, Spain, and is the flagship brand of the Inditex group. Founded by Amancio Ortega and Rosalía Mera, it has grown into one of the largest clothing retailers globally. The brand is known for its rapid production cycles and its ability to bring high-fashion trends to the mass market.

How ZARA became famous

The brand's breakthrough came from its innovative 'fast fashion' business model, which dramatically reduced the time between design and retail. By reacting quickly to changing consumer tastes, ZARA gained a reputation for having the most current styles available in stores. This strategy allowed them to expand rapidly across Europe and eventually into every major global market.

What ZARA posts

Their social media presence is characterized by high-fashion editorials, lookbooks, and promotional videos for new collections. The content often features cinematic production values and showcases a wide range of apparel from men's, women's, and children's lines. They use platforms like Instagram and YouTube to highlight seasonal trends and sustainable fashion initiatives.

ZARA business ventures, brands and endorsements

As a global retail giant, ZARA operates thousands of stores worldwide and a massive e-commerce platform. They frequently collaborate with renowned photographers, models, and designers to create exclusive collections. The brand also maintains sub-labels such as ZARA Home and ZARA Kids to cater to different lifestyle segments.

Films, TV and signature work

ZARA is a Spanish fashion retailer whose Instagram content showcases fashion collections, campaign imagery and styling inspiration.

Where to watch

View ZARA’s fashion content on its official Instagram account.

Awards and milestones

ZARA has approximately 61.6 million Instagram followers.

ZARA timeline

  1. Before Zara, Amancio Ortega started a business making women's clothing such as bathrobes and lingerie in A Coruña.
  2. Amancio Ortega and Rosalía Mera opened the first Zara shop in A Coruña, Galicia, selling low-priced copies of high-end fashion.
  3. Ortega created Inditex as the holding company for Zara; over the next decades it added Pull&Bear, Massimo Dutti, Bershka, Stradivarius and other chains.
  4. Zara opened its first store outside Spain, in Porto, Portugal, the start of an expansion that now covers almost 100 countries.
  5. The brand entered the United States with a store in New York, followed by Paris in 1990, as Zara began to build its international chain city by city.
  6. Inditex listed on the Madrid Stock Exchange; Zara remained the group's largest brand, far ahead of Pull&Bear, Massimo Dutti and Bershka.
  7. Opened its first stores in Japan and Singapore, followed by Ireland, Russia and Malaysia in 2003 and China in 2004.
  8. Zara opened its online store, starting in six European countries, and entered India the same year.
  9. Interbrand ranked Zara at number 30 on its list of the best global brands, a sign of how far the A Coruña retailer had travelled from a single shop.
  10. Zara launched Zara Beauty, its first make-up and skincare line, adding to the perfumes and accessories it already sold next to clothing.

Sources: Wikipedia · Wikipedia · Wikipedia

The business behind ZARA

  • Owner: The account belongs to Zara, the fast-fashion chain owned by the Spanish group Inditex, whose other chains include Pull&Bear, Massimo Dutti and Bershka.
  • Stores: Zara had nearly 3,000 stores as of January 2023, including Zara Kids and Zara Home, across more than 96 countries.
  • How it works: Zara needs about a week to develop a new product and get it to stores, against an industry average of six months, and makes roughly 40,000 designs a year, of which about 12,000 are selected.
  • Distribution: All of its clothing passes through the company's distribution centre in Spain; online shops followed in the United States in 2011, Canada in 2013, India in 2017 and Brazil in 2019.

Sources: Wikipedia

How much does ZARA charge per sponsored post?

At 61.8M followers, ZARA is priced per campaign; $80K+ covers one Instagram post before usage rights.

DeliverableEstimated cost
Story or short mention$28K+
Sponsored post, Reel or Short$80K+
Dedicated video or integration$140K+
Three-post campaign package$210K+

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Content and audience

Niche
Lifestyle
Country
Spain
Language
Spanish, English
Platforms
Instagram, YouTube
Known for
Fashion retailer
Profile type
Brand account

How ZARA compares with similar creators

Lifestyle creators to compare with ZARA's 61.8M: JB & Ami Vlogs (Spain, 40.2K), Dude Perfect (USA, 95.2M), NBA (USA, 112.4M), FC Barcelona (Spain, 249.9M) and Paris Saint-Germain (France, 134.7M).

ZARA is #5 of the 6: 33.4M behind Dude Perfect and 61.8M ahead of JB & Ami Vlogs.

Instagram (@zara) holds 100% of ZARA's audience; NBA, FC Barcelona and Paris Saint-Germain are also biggest on Instagram, while JB & Ami Vlogs and Dude Perfect are biggest on YouTube.

ZARA posts in Spanish and English, like Dude Perfect, NBA, FC Barcelona and Paris Saint-Germain; JB & Ami Vlogs posts in Urdu.

CreatorCountryBiggest platformFollowers and subscribersAs of
ZARASpainInstagram (61.7M)61,840,68213 Oct 2026
JB & Ami VlogsSpainYouTube (40.2K)40,20026 Oct 2026
Dude PerfectUSAYouTube (62.8M)95,228,95428 Sep 2026
NBAUSAInstagram (87.9M)112,416,86613 Oct 2026
FC BarcelonaSpainInstagram (149M)249,905,20526 Oct 2026
Paris Saint-GermainFranceInstagram (67.3M)134,729,31913 Oct 2026

ZARA's Fan Score

Rated 9.0 of 10, ZARA gains most from profile depth 10.0 and least from platform presence 8.0.

Audience reach9.0 / 10
Platform presence8.0 / 10
Profile depth10.0 / 10

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Working with ZARA

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FAQs about ZARA

How many followers does ZARA have?

As of 13 Oct 2026, ZARA has 61.8M followers and subscribers: Instagram @zara 61.7M and YouTube @zara 170K, 61,840,682 in all.

When was ZARA founded?

In 1975: Amancio Ortega and Rosalía Mera opened the first Zara shop in A Coruña, Galicia, selling low-priced copies of high-end fashion. ZARA's Instagram account @zara has 61.7M followers as of 12 Oct 2026.

Which platform is ZARA biggest on?

Instagram, where @zara has 61.7M followers: 100% of ZARA's 61.8M. YouTube follows with 170K on @zara.

What are ZARA's official social media accounts?

ZARA posts as @zara on Instagram (61.7M) and @zara on YouTube (170K).

Where is ZARA from, and what language does ZARA post in?

Spain is where ZARA is listed; ZARA posts in Spanish and English on @zara (Instagram, 61.7M) and @zara (YouTube, 170K).